In the context of the film, the song is performed in a scene set in 1963 by soul singer Effie White (Hudson), and expresses Effie's romantic feelings for her boyfriend and record label head, Curtis Taylor Jr. (Jamie Foxx). As do most songs in the movie version of "Dreamgirls," this song serves two purposes. Effie is performing the piece to Curtis for review, hoping it will win her a song of her own on a record instead of remaining a mere backup singer for Jimmy Early. The song also helps further illustrate Effie's feelings for Curtis, though he is clearly more interested in Deena Jones. It is highly likely that he is merely feigning love for Effie to control and manipulate her.