Love bracelet (Cartier)
The Love bracelet (styled L⊝Ve, with the horizontal line inside the letter "O" alluding to the bracelet's locking mechanism) is a famous piece of jewelry for Cartier designed in 1969 by Aldo Cipullo. The bracelet quickly became popular for its intentional resemblance in function to medieval chastity belts. The earlier bracelets were gold plated, while more recent examples are solid gold.
Cartier (as of 2011) continues to make the bracelets, and has since created other products based on the original bracelet's design, including cufflinks, rings, necklaces and watches, expanding the design into a jewelry line.
The locking mechanism
Unlike traditional bracelets, which are either wide enough to slip them over the hand onto the wrist or can readily be opened in order to put them on, the Love bracelet is designed to be opened only using a special screwdriver that is supplied with every bracelet. The screwdriver is also available in the form of a necklace, allowing the bracelet to be "locked" onto one person while the "key" is kept around the neck of another as a symbol for their commitment to their relationship.
As of the end of April 2013 the retail price for the Love bracelet is $6350 and with the 10 diamonds it is $14,700. An iconic luxury classic, the Cartier Love bracelet has a high entry price. As of February 2013, the retail price for the classic 18k yellow gold locking Love bracelet at mainland United States Cartier retail stores was $5,850. Some of Cartier's Love bracelets with diamonds or ceramic can exceed $35,000.
Cartier has offered the Love bracelet in 18k yellow gold, 18k "pink" (rose) gold, 18k white gold and in platinum. Some bracelets are offered with diamonds in place of or in rotation with the screw-motif. Ceramic details and special colored precious gems have been offered as well. Pave diamond versions were made available in 2009. Cuff versions that do not close or lock are also available.
In June 2006, Cartier introduced the Love charity bracelet, a version consisting of a silk cord and a golden ring bearing the word LOVE. Cartier donates $150 from the sale of each bracelet to a variety of charities, each backed by a celebrity. The 2009 version of the charity bracelet was promoted by actress Eva Mendes.
- Cartier Love Collection, Cartier's showcase website for the Love brand.