Lowe and Partners
 |
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2011) |
 |
|
| Type | Subsidiary |
|---|---|
| Industry | Advertising |
| Headquarters | London |
| Area served | Worldwide |
| Key people | Michael Wall - CEO Tony Wright - Chairman |
| Parent | Interpublic Group of Companies |
| Website | www.loweandpartners.com |
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies. The Interpublic Group is one of the big four agency holdings conglomerates, including Publicis, WPP, and Omnicom.
Contents |
[edit] History
Lowe has a complex history tracing back to the foundation of Lintas in 1899. Lintas (Lever International Advertising) was one of the world's first advertising agencies and following some large mergers and rapid growth in the 70s and 80s became a dominant and famous force in the advertising field with accounts such as IBM, Mastercard, Johnson and Johnson and Unilever. In 1981 Sir Frank Lowe set up Lowe Howard-Spink developing world famous campaigns for Absolut, Birds Eye and Heineken while growing rapidly. Following mergers with the then Ammirati Puris Lintas, Lowe and Partners became the fourth largest advertising agency in the world in 2000.[1]
[edit] Awards
In 2007 Lowe were the 10th most awarded agency in the Gunn Report having taken home the Integrated Grand Prix and Gold Lions at the Cannes Lions, along with golds at the One Show, Clio and Eurobest awards. Lowe's Digital teams continue to develop award winning work, recently picking up 8 Golds at the New York Innovative advertising festival for its work on Artois.[citation needed]
[edit] References
- ^ Elliott, Stuart (November 1, 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times. http://www.nytimes.com/1999/11/01/business/media-business-advertising-this-time-it-s-interpublic-doing-internal-merger-add.html.
