Lubomir Stoykov

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Lubomir Stoykov (Bulgarian: Любомир Стойков) is a Bulgarian fashion TV journalist and fashion critic. He is Professor in journalism and corporate culture at the Faculty of Journalism and Mass Communication at Sofia University, and Professor of corporate culture, communication and PR in UNWE, he also lectures in fashion theory at the National Academy of Fine Arts in Sofia, also in the departments of Fashion Design, Music and Scenic Arts at NBU. He also teaches culture in the mass media, business communications, corporate culture and advertisement strategies, culture and fashion.

Biography[edit]

He was born on May 11, 1954 in Stara Zagora, Bulgaria. He graduated journalism at Sofia University "St. Kliment Ohridski" and has a Ph.D. in Philology.

He is author and host of the weekly television fashion show "От игла до конец" (Bulgarian) ("From needle to thread"). He is chairman of the Bulgarian Academy for Fashion, member of the Metropolitan Museum of Art in New York and co-founder and member of The board of managers of the Association of PRs in Bulgaria "Imaginess". Broadcaster and author of pages and columns in the most popular media in Bulgaria. Member of The Union of Bulgarian journalists. Member of the Board of Superbrands Bulgaria.

Family[edit]

He is married to Vessela and has a son called Kalin.

Books[edit]

Lubomir Stoykov is author of the books published in Bulgarian language (here translated titles): "The Charming Dictator. Fashion Kaleidoscope" (1982), "The Beauty of Communication" (1984), "The Man from Outside and Inside" (1990), "Fashion: from Nefertiti to Top Models" (1994), "Bulgarian Advertising" (in co-authorship with Georgi Grozdev) - 1995, "Corporate culture and communication" (1995),"Kalinography" (1998),"The Bulgarian Fashion 2000 Almanac" (1999), "World fashion. Part I: England and France" (2000), "World fashion. Part II:USA" (2004), "Public Relations and Business Communication" (co-author Valeria Pacheva) - 2005, "Theoretical Problems of Fashion" (2006), "Culture and Media" (2006), "Management of Public Relations" (2007) and other.

TV[edit]

He is script writer and host of the television profiles (for Bulgarian television) "Alexander McQueen", "Gianfranco Ferré", "John Galliano", "Daniel Hechter", "Emanuel Ungaro", "Hubert de Givenchy", "Issei Miyake", "Carmen Carven", "Kenzo", "Christian Lacroix", "Lloyd Klein", "Michiko Koshino", "Nino Cerruti", "Olivier Lapidus", "Paco Rabanne", "Pierre Cardin", "Hanae Mori", "Zhana Zhekova", "Maria Nedkova","Nathaly Genova","Zapryan Marinov" and others.

Lubomir Stoykov is author and producer of the sequences "The Exhilaration of Liberty" (Cape Town, 1995), "Pret-a-porter Paris" (Paris, 1995), "British Fashion' 96" (London, 1996) and "British Fashion' 97" (London, 1997), "Inner Vision" (Toronto, 1996), "Decadence" (London, 1997), "American Style' 98" (New York, 1998), the two-episode film "Betty Barclay" (Heidelberg, 1998) and others (cameraman Svetoslav Mechkouevski), broadcast within the show "From needle to thread" hosted by Lubomir Stoykov on Bulgarian Nova Television.

Awards[edit]

Publicism award by the Union of Bulgarian Journalists (1987), best fashion journalist (1996) and award for special contribution to Bulgarian fashion (1999) by the Bulgarian Fashion Forum; award for publicist skills by Free Academy "Julius Pascin" (1997). He is also winner of the prizes for fashion television journalism of British Airways (1996) and Lauda Air (1997), Sofia; award for objective journalism by IMRO (2002), etc.

External links[edit]