Luckie & Company
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| Type | Private |
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| Industry | Advertising, Marketing, Public Relations |
| Founder(s) | Robert "Ace" Luckie Jr. |
| Key people | Robert Luckie III (Chair/CEO) Tom Luckie (President) Jane Mantooth (CFO) Ed Mizzell (E.V.P.) Brad White (E.V.P., Executive Creative Director) Jay Waters (Sr. V.P., Chief Creative Officer) Patti Siegel (Sr. V.P., Dir. of Account Management) Mike Murphy (Sr. V.P., Direct Marketing) Brian Pia (Sr. V.P., Dir., Luckie Strategic Public Relations) |
| Employees | 120 |
| Website | luckie.com |
Luckie & Company is a privately held United States advertising agency headquartered in Birmingham, Alabama with a second location in San Antonio, Texas. By annual billing, it is the largest advertising agency in Alabama. Luckie Strategic Public Relations is the 5th-ranked ad agency-owned PR operation in the United States.
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[edit] History
Luckie & Company was founded in Birmingham in 1953 by Bob "Ace" Luckie Jr., as Robert Luckie & Company. The agency is credited with introducing big-league talent to Alabama in the areas of print advertising, television commercials, marketing strategy, and creative design. [1]
Luckie & Company has more than doubled in size over the past decade. In 2007 the agency rebranded itself under the message "Rethink Everything" to illustrate its capacity to remain a leader in the modern media age. [2]
[edit] Partial client listing
- Regions Bank
- AT&T
- Asheville Convention & Visitors Bureau
- Gulf Power
- Alabama Tourism Department
- Alabama Department of Conservation
- American Cast Iron Pipe Company
- Alabama Power
- Bayer Advanced lawn and garden products PR and Interactive
- McKee Foods (parent company of Little Debbie)
- Express Oil Change & Service Center
- Blue Cross and Blue Shield of Alabama
- Kirkland's PR
[edit] References
- ^ Alabama Academy of Honor Alabama State Archives
- ^ Getting Luckie: Ad agency freshens look, image Birmingham Business Journal
