Lucky (magazine)
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| Editor | Brandon Holley |
|---|---|
| Categories | Fashion |
| Frequency | Weekly |
| Publisher | Michelle Myers |
| Total circulation (2011) |
1,122,736[1] |
| First issue | 2000 |
| Company | Condé Nast Publications |
| Country | United States |
| Language | English |
| Website | www.luckymag.com |
| ISSN | 1531-4294 |
Lucky is a shopping and style magazine[2] which calls itself the " Ultimate Shopping Guide " and " The Magazine About Shopping ." Lucky "showcases what to wear and how to wear it, making fashion and beauty fun and accessible." [3] Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features.
Since its launch in December 2000, Lucky has been one of Condé Nast's biggest successes, with circulation going from 500,000 to over 1.1 million.[4] Claiming to be a "voice of a friend in the know,"[5] the magazine provides suggestions in a writing style that mimics a conversation with the reader's best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (of which there are many), but fill each issue in articles with titles such as: " What I Want Now ", " Trend in the Making ", " My Foolproof Outfit ", and " Do Good While You Shop ". Every issue features a spread on some of the cover girl's favorite clothes and trends.
[edit] See also
[edit] References
- ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. http://abcas3.accessabc.com/ecirc/magtitlesearch.asp. Retrieved December 1, 2011.
- ^ Lucky Fact Sheet [1]
- ^ Lucky Fact Sheet [2]
- ^ Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1 million, proving to be one of the most successful launches in Condé Nast history. [3]
- ^ Lucky mission statement [4]
[edit] External links
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