Ludwig Roselius

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Ludwig Roselius, 1924

Ludwig Roselius (2 June 1874 – 15 May 1943) was a German coffee merchant and founder of the company KAFFEE HAG. He was born in Bremen and is credited with the development of commercial decaffeination of coffee. As a patron, he supported artists like Paula Modersohn-Becker and Bernard Hoetger and turned the street Böttcherstrasse in Bremen into an artwork.

He was also a supporter of Die Brücke institute and started the publication of the famous heraldic Coffee Hag albums in the described formats of the Brücke.

During the Third Reich, "Politically a conservative, Roselius had a positive attitude towards National Socialism and supported Hitler, with whom he had a private meeting in Bremen in 1922."

Apparently he had later a falling-out with Hitler - though not with the Nazi ideology - because Roselius believed in the existence of or lobbied for the creation of a purebred "Lower German race" ("Lower" as a geographical term - as in "Lower Saxony") and Hitler did not.

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