Lusophilia (Portuguese: Lusofilia) is the love of, or friendship or sympathy toward, Portugal and/or Portuguese things. The word derives from Luso- (representing Lusitania, an ancient Roman province corresponding to some areas of modern Portugal and western Spain) plus -philia (Greek φιλíα, "affection"). The opposite sentiment is lusophobia.
The Lusofonia or Portuguese-speaking community is an obvious source of lusophilia. This includes Portugal's former colonies and Portuguese expatriates worldwide. Both past and current cultural trends or fashions born in Portugal are often followed in such territories around the world by a considerable number of native residents. This includes an extensive demand for European made music, sports (particularly football), television and other media, websites and consumer products from Portugal. Good diplomatic relations and high influxes of immigrants from these former colonies to Portugal, and of Portuguese tourists and foreign direct investment in the opposite direction, helped to preserve or even revigorate lusophilia.