Greenfield was born in Rochester, New York. He attended St. Margaret Mary grammar school, graduated from Irondequoit High School in 1965; graduated Bowling Green University (Ohio) in 1969 after which he moved to New York City, NY.
Greenfield is the founder and president of Bang, a New York-based music production company. He is also a partner in the newly formed Bangolia, Inc. (October, 2008), a company engaged in the production of music and sound for the gaming industry.
In 1969, Greenfield began his career as a copywriter at JWT in New York. He remained at the agency until 1979, creating advertisements for Ford and other accounts. In that same year, he purchased seventy-four acres of land in Bridgehampton, NY, planting a small vineyard of primarily Chardonnay vines. (On that site, Greenfield built The Bridgehampton Winery in 1982 and produced the first varietal wines from the South Fork of Long Island until selling the enterprise to Peter Carroll of Lenz Winery in 1995. In 1980 he joined Compton Advertising (which was subsequently acquired by Saatchi & Saatchi as a senior vice president and creative director on the Jeep account.
After four years he left the ad agency business and joined a New York music production company, Tom Anthony Music. Four years later, in 1989, Greenfield started Bang Music, sharing studio and office space with Caliope Productions in Midtown Manhattan. He moved the company to 16 West 18th Street in New York’s Flatiron District in 1993.
In June, 2004 Greenfield formed a “527” political organization, This Vote Counts, for the purpose of producing and airing television advertisements for the Democratic Presidential Campaign.
Greenfield currently lives on the Upper West Side of Manhattan, residing part of the year in Amagansett, New York. He is a frequent contributor to the Commentary section of The East Hampton Star newspaper.
- Bangolia, Inc.
- http://www.lenzwine.com Lenz Winery