M&M's World is a retail store that specializes in M&M's candy and merchandise. The most famous and first location is on the Las Vegas Strip in Paradise, Nevada; stores also opened in Orlando, Florida (2005), New York City (2006) and London (2011). The Shanghai location opened in August 2014.
Las Vegas location
The first location opened in Las Vegas in 1997, in the Showcase Mall next to the MGM Grand. The four-story M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater. Also on display are M&M's in nearly every color, and a replica of the M&M's race car that is driven in the NASCAR Sprint Cup series. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M's characters have evolved over the years painted on the wall.
The Las Vegas location received eight million visitors in 2007.
As of July 2013, M&Ms purchased in the store are $12.99 per pound.
New York City location
The New York City store is within a 24,000-square-foot (2,200 m2), three-level glass box, in Times Square. It includes a 50-foot (15 m)-wide, two-story-high, "wall of chocolate", made up of 72 continuous candy-filled tubes.
M&M's World in Times Square is New York City's largest candy store, and offers merchandise such as themed clothing, dishware, watches, and piggy banks. Before it opened in 2006, nearly 13,000 people lined up for the 198 jobs, which were in demand because of a more generous health benefit package than is usually offered for an entry-level retail job in New York.
Located in The Florida Mall, the 17,500-square-foot Orlando store was named "international store of the year" for 2005 by the Institute of Store Planners and VM+SD magazine (which covers store design and visual merchandising).
On Monday 13 June 2011, M&M's World store in London officially opened to the public, in Leicester Square. It is the world's largest candy store, at 35,000 sq ft (3,250 sq metres). The retail space was built as part of Westminster City Council's regeneration of the local area. It's aim was to make Leicester Square a "world class destination", based on the similar remodelling of Times Square New York. The store contains a giant wall of chocolate where you can create your own M&M'S selection from over 100 choices. The shop features a wall where you can see how the M&M's have changed over the years and a quiz to determine which flavor you are.
Mars Incorporated has a store close to its Ethel M Chocolate Factory in Henderson, Nevada. It is situated near to the plant's Ethel M Botanical Cactus Garden, which is one of the world's largest collections of its kind, and is based on the naturalistic English landscape garden model.
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