Mövenpick Ice Cream
The first Mövenpick restaurant opened in Zurich on July 19, 1948 by Ueli Prager. By 1958, they had eight restaurants located throughout Switzerland. Prager would remain operating manager until 1991.
Originally, in the 1960s, Mövenpick ice cream was produced for restaurant sales only. The plant in Bursins was built in 1972, however production has now been shifted to a larger state of the art unit in Rorschach. In April 2003, Nestlé bought the international rights for Mövenpick ice cream, and an independent business unit called Swiss Premium Ice Cream was created. The business is now operated by a subsidiary called Nestlé Super Premium headquartered in Vevey (Switzerland). Mövenpick’s ice cream has a "no artificial additives or colours" policy.
Mövenpick sell their product through five different sales channels: gastronomy, retailing, scooping stations, boutiques and impulse sales. Mövenpick has a large number of "Mövenpick boutiques" in large cities across the globe.
Mövenpick ice cream is now available in more than 30 countries. The main production site is in Switzerland. Halal production for Middle East takes place in Nestlé factory in Egypt. In Norway and New Zealand only, the local production is ensured by 2 licencee partners.
Mövenpick Ice Cream currently manufactures three "Collections" of ice cream. These are; Classics, Delicés de Fruit, and Harmony.
Classics, is as Mövenpick describes it: "Timeless flavours of ice cream tradition, and famous desserts faithfully interpreted as ice cream." It is currently the largest collection of flavours. The following are the flavours that are in the Classics "Collection":
- Almond & Vanilla
- Chocolate & Tonka Truffle
- Crème Brûlée
- Double Cream & Meringues
- Espresso Croquant
- Maple Walnut
- Panna Cotta
- Swiss Chocolate
- Vanilla Dream
- White Chocolate
Délices de Fruit, is as Mövenpick describes it: "A velvety sorbet made with real-fruit puree, punctuated by the succulent flesh of a contrasting fruit." The following are the flavours that are in the Délices de Fruit "Collection":
- Lemon & Lime
- Passion Fruit & Mango
- Raspberry & Strawberry
Harmony, is as Mövenpick describes it: "Creamy Swiss yoghurt or smooth Swiss cream, paired with the tang of a real-fruit sorbet or another more warmly indulgent flavour - but never with more than 4% fat" The following are the flavours that are in the Harmony "Collection":
- Raspberry & Cream
- Strawberry & Cream
- Yogurt & Forest Fruit
Mövenpick Boutiques are commonly located in malls, strip malls, shopping centres, and cities. Below is a list of their locations throughout the world as of April 2013:
- Bondi Beach
- Biggera Water (Harbour Town)
- Brisbane (Paddington)
- Brisbane (Emporium)
- Darling Harbour
- Hamilton (Portside Wharf)
- Surfers Paradise
- Auckland Viaduct
- Mt Wellington (co-joint with Habitual Fix)
- Mission Bay
Mövenpick Ice Cream is sold in more than 30 countries worldwide including Australia, Russia, China, Egypt, Finland, France, Singapore, Switzerland, Thailand and the United Kingdom.
It was formerly sold in North America for some years, but was withdrawn from the market in the late 2000s after a copyright dispute, and lawsuit with the restaurant chain, Mövenpick Marché, sister company of Mövenpick Hotels & Resorts; who distributed their products. It is the only major region, and the only major market of ice cream that Mövenpick does not sell their products in.
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