Mövenpick Ice Cream

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Mövenpick
Moevenpick logotype.jpg
Owner Nestlé
Country Switzerland
Introduced July 19, 1948
Markets Worldwide
Tagline The Art Of Swiss Icecream
Website http://movenpick-icecream.com/

Mövenpick Ice Cream is a brand of ice cream of Swiss origin produced by the Nestlé corporation.

History[edit]

The first Mövenpick restaurant opened in Zurich on July 19, 1948 by Ueli Prager. By 1958, they had eight restaurants located throughout Switzerland.[1] Prager would remain operating manager until 1991.

Originally, in the 1960s, the ice cream was produced for restaurant sales only. The plant in Bursins was built in 1972, however production has now been shifted to a larger state of the art unit in Rorschach.[citation needed]

In April 2003, Nestlé bought the international rights for Mövenpick ice cream, and an independent business unit called Swiss Premium Ice Cream was created. The business is now operated by a subsidiary called Nestlé Super Premium headquartered in Vevey (Switzerland).[2]

Production[edit]

The main production site is in Switzerland. Halal production for Middle East takes place in Nestlé factory in Egypt. Norway and New Zealand are the only two countries where the local production is ensured by 2 licencee partners. The ice cream has a "no artificial additives or colours" policy.

Mövenpick "Boutique" in Taiwan

Flavours[edit]

Various Mövenpick Flavours at a restaurant in Taiwan

Currently[when?] three "Collections" of ice cream are manufactured: Classics, Delicés de Fruit, and Harmony.

Classics

Délices de Fruit

  • Lemon & Lime
  • Passion Fruit & Mango
  • Raspberry & Strawberry

Harmony

  • Raspberry & Cream
  • Strawberry & Cream
  • Yogurt & Forest Fruit[3]

Availability[edit]

Mövenpick Ice Cream is sold in more than 30 countries worldwide.[2] Products are sold through five different sales channels: gastronomy, retailing, scooping stations, impulse sales and a number of "Mövenpick boutiques" located in large cities across the globe.

References[edit]

  1. ^ "Mövenpick History". Retrieved 20 January 2014. 
  2. ^ a b "Mövenpick around the world". Retrieved 20 January 2014. 
  3. ^ "Collections". Mövenpick Ice Cream. Retrieved 28 April 2013. 

External links[edit]