M-Azing
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M-Azing
Wrapper of an M-Azing bar.
|
| Type |
Candy |
| Owner |
Mars, Incorporated |
| Country |
United States |
| Introduced |
2004 |
| Discontinued |
2009 |
M-Azing is a candy bar manufactured by Mars Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
[edit] History
The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1] The M&M's M-Azing candy bar name was created by Mars internal Marketing Director Eric Van De Wal and then tested with consumers for likeability and fit with product.[citation needed]
[edit] Ad Campaign
The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washer machine on his teeth.
[edit] References
[edit] External links
