M-Azing is a candy bar manufactured by Mars, Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen. The M&M's M-Azing candy bar name was created by Mars internal Marketing Director Eric Van De Wal and then tested with consumers for likeability and fit with product.
In 2013, M-Azing was finally rebranded as M&M Chocolate Bars.
The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.
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