M-Azing

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M-Azing
Wrapper of an M-Azing bar.
Product type Candy
Owner Mars, Incorporated
Country United States
Introduced 2004

M-Azing is a candy bar manufactured by Mars, Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

History[edit]

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1] The M&M's M-Azing candy bar name was created by Mars internal Marketing Director Eric Van De Wal and then tested with consumers for likeability and fit with product.[citation needed]

In 2013, M-Azing was finally rebranded as M&M Chocolate Bars.

Ad Campaign[edit]

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

See also[edit]

References[edit]

External links[edit]