Mac AIDS Fund

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Mac AIDS Fund (M·A·F)
Founded 1994
Founder Frank Toskan, Frank Angelo
Type Operating public charity
Focus Humanitarianism
Area served Global
Product Viva Glam
Method Funding direct care, Educational programs, prevention
Owner Estee Lauder[1]
Key people Nancy Mahon, Esq., Executive Director, M·A·C AIDS Fund; Senior Vice President, M·A·C Cosmetics
Website http://www.macaidsfund.org

Mac AIDS Fund[2] (M·A·F) was established in 1994. The fund was developed to support people who are living with HIV/AIDS worldwide. As well as donating funds to communities that offer services and help to and prevent the HIV/AIDS through educational programs and services.

About the Fund[edit]

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised $270 million (US) exclusively through the sale of M·A·C’s Viva Glam Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS. For more information visit http://www.macaidsfund.org.

Viva Glam[edit]

The M∙A∙C AIDS Fund is supported exclusively by a consumer based model that directs 100 percent of the purchase price (minus VAT where applicable) of Viva Glam Lipstick and Lipglass to the Fund. M·A·C Cosmetics underwrites all of the production costs of the Viva Glam line, donating the full sale price to the Fund, including would-be profits for retail partners.

Viva Glam Lipstick was introduced in 1994 to raise money for the M·A·C AIDS Fund. Over the past 18 years, M·A·C Cosmetics has launched seven exclusive Viva Glam product lines – including Lipsticks and Lipglass – each featuring a limited advertising campaign with celebrity superstars such as RuPaul, k.d. Lang, Lil’ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, and most recently Ricky Martin,Nicki Minaj and Rihanna.

Industry Leader[edit]

A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund has been a trailblazer for the last 18 years, funding groundbreaking and innovative programs and investing in regions and populations that are not often prioritized by other funders.

As the largest corporate non-pharmaceutical HIV/AIDS funder, the M·A·C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations.

Good Spirits[edit]

In 2002, Mac began to offer Good Spirits "make-overs" [3] to communities. Make-overs are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional Mac artist's demonstrate techniques that can essentially decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.

Media[edit]

Mac has brought several celebrity endorsers to the team. The following recording artist and public figures have debuted in ad campaigns for Mac.

In 2001 Elton John and his own Elton John AIDS Foundation[4] partnered with Mac AIDS Fund. Two years later Shirley Manson, Elton John and Mary J. Blige were named the new spokespeople for Viva Glam IV lipstick.[5] RuPaul and rap artist Eve are just a few of celebrities that are a part of the Viva Glam campaign.

Mary J. Blige in 2000 she was named spokesperson for Viva Glam III Lipstick alongside Rap Artist Lil' Kim.[6]

In 2004, Christina Aguilera, Pamela Anderson,[7] Missy Elliott, Linda Evangelista, Chloë Sevigny and Boy George were named the spokespeople for Viva Glam V.[8] The idea was to include a very diverse group of individuals that fit Mac's motto "all ages, all races, all sexes".

Shirley Manson, was chosen for several reasons stated in an interview with Mac Cosmetics President John Demsey.[9] Creativity, presence and dedication to the fund were just a few of the attributes she brought to the campaign.

Fergie[10] appears on several magazine spreads for Viva Glam. She took another path by becoming the Mac's spokesperson for the global youth prevention initiative.[11]

The new spring 2010 spokeswomen include Cyndi Lauper[12] who poses alongside Lady Gaga[13] by endorsing Viva Glam VI.[14] They also hope to add awareness to issues women face with HIV/AIDS.

The 2012 Viva Glam spokespeople were Nicki Minaj and Ricky Martin, who is the first Latin American man to be asked to be a part of Viva Glam. They have both created their own cosmetics, Nicki's being a light pink lipstick and Ricky's being a lip conditioner. They have worked diligently to help HIV/AIDS. Due to Nicki Minaj's Viva Glam Nicki becoming the best selling Viva Glam lipstick of all time, Minaj was invited back in 2013 to front the campaign solo.[15]

References[edit]