|Slogan||Your Fast Connection to TRAX|
|Parent||Utah Transit Authority (UTA)|
|Founded||14 July 2008|
|Locale||Wasatch Front, Utah
|Routes||3500 South MAX 
Provo Orem MAX (under development)
5600 West MAX (planned)
|Hubs||Millcreek TRAX Station
West Valley Intermodal Hub
|Fleet||10 Van Hool low-floor buses|
|Daily ridership||4,100 average corridor weekday riders|
MAX[Note 1] is a bus rapid transit (BRT) service operated by Utah Transit Authority (UTA) along the Wasatch Front in Utah, United States. It is described by UTA as "light rail on rubber tires". As of March 2013 there is only one line in service so far (in Salt Lake County), but several more are planned (including one in Utah County).
MAX has service improvements that differ from regular bus service, such as signal priority, increased spacing between stops, high frequency service, and improved stops. For most sections of a MAX line, it has limited stops (at MAX stations).[Note 2] In several sections MAX operates along "guideways" (dedicated lanes separated from regular traffic by curbs). The first such guideway was built in West Valley City on 3500 South from 3600 West to 2700 West. Another characteristic that distinguishes MAX from regular bus service is that it does not have a set schedule for all of its stops (although there are estimated times for arrival). MAX leaves its first station and travels as fast as legally and safely possible to the end of the line, never waiting or stopping at stations (except to drop off or pick up passengers). The unique buses used on the MAX lines also feature wider isles and distinctive paint scheme (which includes a large white "X" on each side of the bus). The first MAX line (3500 South MAX) opened on 14 July 2008.
Another feature of MAX is that passengers may enter the unique buses by any of the three doors and do not have to show proof of fare upon boarding. Although fare payment (including the use bus tokens) can be made at the farebox upon boarding the front of the MAX bus, each MAX station has a ticket vending machine that accepts cash or credit cards.[Note 3] However, fares are enforced through random checks by UTA Transit Police, the same way as they are on TRAX and FrontRunner. The fare for MAX is the same as for local bus service or TRAX and, like TRAX and FrontRunner tickets, MAX tickets also serve as a transfer to other UTA modes of transit. MAX lines (routes) are designate by an "M" at then end of the route number (for example, 35M).
All of UTA's TRAX and FrontRunner trains and stations, as well as all fixed route buses, are compliant with Americans with Disabilities Act and are therefore accessible to those with disabilities. However, ADA boarding on MAX's unique buses is at the center door, rather than the front (as is the case with regular bus service). In accordance with the Utah Clean Air Act and UTA ordinance, "smoking is prohibited on UTA vehicles as well as UTA bus stops, TRAX stations, and FrontRunner stations".
3500 South MAX
The 3500 South MAX  line connects Magna with the West Valley Central TRAX Station in West Valley City and the Millcreek TRAX station in South Salt Lake, traveling along a route of 10 miles (16 km) on 3500 and 3300 South (SR-171). It is the first of several BRT lines that UTA is planning in the Salt Lake Valley and Utah County. Costs for the project totaled $7 million; a light rail extension along the same route would have cost $100 million. Original plans were to discontinue MAX service between the Millcreek and West Valley Central TRAX Stations once the West Valley extension of the TRAX Green Line was completed. However, said service still continues. The 3500 South MAX runs Monday through Saturday (no Sunday service) from about 6:00 am to midnight (every fifteen minutes on weekdays and every half hour on Saturdays).[Note 4]
Future MAX lines
MAX lines are planned along 5600 West in Salt Lake County and along University Parkway and University Avenue in Provo/Orem. Studies for the feasibility of BRT are also being conducted areas in the Taylorsville/Murray area (4700 South) and the Holladay/Cottonwood Heights area (Wasatch Boulevard) and other areas. BRT lines are also being considered for Davis County. and along 5400 South, 12600 South, Redwood Road, State Street, and Highland Drive. In the coming years a total of 80 miles of BRT lines are planned along the Wasatch Front.
Provo Orem MAX
The Provo Orem MAX line will connect the Orem FrontRunner Station with Utah Valley University (UVU), Brigham Young University (BYU), and the Provo FrontRunner Station. The initial anticipated route (Phase I) for the Provo Orem MAX will begin at the Orem Station. After heading briefly south on Geneva Road (SR-114), it will head east on University Parkway (SR-265/1300 South), passing by the south side of the UVU campus. Continuing east on University Parkway it will climb the Orem Bench before crossing State Street (US-89). Continuing east it will immediately pass along the south of the University Mall and then head southeast to descend the Orem Bench into Provo and cross over the Provo River. Continuing east again on University Parkway (now 1650 North), it will cross University Avenue (US-189) and then pass by the northern edge of BYU campus before turning south on 900 East. Continuing south on 900 E, it will pass by the eastern edge of BYU campus before turning west on 700 South. It will continue west on 700 South until it reaches University Avenue and turns south. Heading south on University Avenue, it will pass through downtown Provo, and cross 300 South (US-89) and then over the Union Pacific and FrontRunner tracks before reaching Provo Station. After Provo Station, it will pass the Provo Towne Centre shopping mall, and then a small loop in the East Bay area before reversing its direction and returning to Orem Station. Initially 15-17 stations are planned for the Provo Orem MAX.[Note 2] UTA had anticipated having the Provo Orem MAX operational by the opening on the Provo and Orem stations in the fall of 2012, but by May of 2013 construction on the line had yet to commence. However, preliminary work on sections of University Parkway (in preparation for the construction of the Provo Orem MAX line) is nearing completion. The Federal Transit Administration reports that construction should begin in 2014 and service opening in 2016. The initial cost of the Provo Orem MAX is estimates to be nearly $160 million.
In Phase II, the west end of the BRT line will be rerouted around the north side of the Utah Valley University Campus and will cross over I-15 on a high-occupancy/toll (HOT) interchange overpass at 800 South before connecting with the Orem Station. Along with the reroute, the single MAX station on the south side of the UVU campus will be replaced by three new stations along the east and north sides of campus
5600 West MAX
As part of the Mountain View Corridor Project a BRT line will be built along 5600 West (SR-172/SR-134) in Salt Lake County. This project, referred to as 5600 West MAX, has three phases. Phase I will include BRT service along 5600 West between 6200 South (Bennion Boulevard) in Kearns and 2700 South in West Valley City. Upon reaching 2700 South it will then connect with Downtown Salt Lake City (including the Salt Lake Intermodal Hub) via 2700 North, Bangerter Highway, 21st South Freeway, and I-15. Phase II will extend BRT service further south through West Jordan to 11800 South in South Jordan and further north to I-80 and the Salt Lake City International Airport. (This Phase II extension would also included connections with the Airport, 5600 W Old Bingham Hwy, South Jordan Parkway, and Daybreak Parkway stations.) However, in Phase III it is anticipated that the entire 5600 West MAX will be replaced by a TRAX line along the same right of way.
Murray Taylorsville MAX
The Murray Taylorsville MAX is anticipated to connect the Murray Central Station with the main campus of Salt Lake Community College (SLCC) in Taylorsville with eight stations along the way. The anticipated route will begin in the Murray City Center, north of the Intermountain Medical Center. It will then run west along Vine Street (5090 South) to Murray Boulevard, connecting with the Murray Central Station along the way. It will then head roughly northwest to 4500 South (SR-226) along the following streets: Murray Boulevard, Murray-Taylorsville Road (48000 South), Sunstone Road, and Atherton Drive. Heading west along 4500 South, in dedicated lanes, it will then turn north along Redwood Road (SR-68) until in reaches the SLCC campus. The hope is, depending on funding, to have the Murray Taylorsville MAX completed by 2016.
- The meaning and origins of the name "MAX" have never been identified or specified by UTA (as it has in the case of TRAX, which is a shortened version of "Transit Express"). However, the term MAX, as a shortening of Metropolitan (or Metro) Area Express, has been used in conjunction with bus rapid transit (BRT) since June 2004 by the Metropolitan Area Express in the Las Vegas Valley in Nevada and since July 2005 by the Metro Area Express in Kansas City, Missouri
- Most "stops" or stations on a MAX line actually consist of two separate stations, one for each direction of travel, usually on opposite sides of the road and sometimes on opposite sides of an intersection. On sections of the line where MAX has dedicated travel lanes (guideways) the stations are located in the median of the road.
- Although some of UTA's ticket vending machines previously accepted bus tokens as payment, as of 1 September 2008, none of UTA's ticket machines accept bus tokens.
- Bus routes are current as of Change Day, 18 August 2013
- Hollenhorst, John (14 Jul 2008). "UTA launches MAX bus service". ksl.com. Salt Lake City: Deseret Digital Media. Retrieved 3 Aug 2013.
- "UTA MAX". Utah Transit Authority. Retrieved 13 Jan 2013.
- "Provo Orem BRT". Utah Transit Authority. Retrieved 25 Mar 2013.
- "5600 West BRT". Utah Transit Authority. Retrieved 25 Mar 2013.
- Hancock, Laura (6 Apr 2010). "UTA 'bus-rapid' line running on 3500 South". Deseret News (Salt Lake City: Deseret Digital Media). Retrieved 28 Mar 2013.
- Van Eyck, Zack (28 Oct 1997). "New names may put TRAX on the map". Deseret News (Salt Lake City: Deseret Digital Media). Retrieved 28 Mar 2013.
- "Utah Transit Authority's TRAX Salt Lake City Light Rail". Utah Rails. 3 Mar 1997. Retrieved 28 Mar 2013.
- "RTC to celebrate 20 years of providing public transportation in our valley". Regional Transportation Commission of Southern Nevada. Retrieved 26 Mar 2013.
- "FACT SHEET: "MAX" - Metro Area Express" (PDF). Kansas City Area Transportation Authority. Oct 2009. Retrieved 26 Mar 2013.
- "Bus Rapid Transit" (PDF). Utah Transit Authority. Retrieved 25 Mar 2013.
- "Bus Rapid Transit". Utah Transit Authority. Retrieved 25 Mar 2013.
- "Dining on MAX Millcreek Station to Magna". Utah Transit Authority. 5 Nov 2010. Retrieved 18 Mar 2013.
- "Current Fares". Utah Transit Authority. Retrieved 18 Mar 2013.
- Madsen, Cheryl (23 Aug 2008). "UTA ending token program". Deseret News (Salt Lake City: Deseret Digital Media). Retrieved 28 Feb 2013.
- Arave, Lynn (25 May 2008). "'Bus Rapid Transit' coming soon to 3500 South". Deseret News (Salt Lake City: Deseret Digital Media). Retrieved 18 Mar 2013.
- "MAX-TRAX service to begin at station". Deseret News (Salt Lake City: Deseret Digital Media). 13 Jul 2008. Retrieved 28 Mar 2013.
- "Fixed Route Accessibility". Utah Transit Authority. Retrieved 13 Mar 2013.
- "Rider Rules". Utah Transit Authority. Retrieved 12 Mar 2013.
- Warburton, Nicole (3 Feb 2008). "UTA plans bus rapid-transit line". Deseret News (Salt Lake City: Deseret Digital Media). Retrieved 28 Mar 2013.
- Salt Lake Tribune (13 Jul 2008). "UTA set to unveil speedy MAX bus route". Salt Lake City: ksl.com. The Associated Press. Retrieved 13 Jul 2008.
- "UTA MAX". Utah Transit Authority. Retrieved 26 Mar 2013.
- Davidson, Lee (19 Jan 2011). "Bus rapid transit coming to 5600 West —but when?". The Salt Lake Tribune (Salt Lake City: MediaNews Group). Retrieved 28 Mar 2013.
- "Mountainland TIP" (PDF). Mountainland Association of Governments. 10 Feb 2010. p. 4. Retrieved 11 May 2013.
- Federal Transit Administration. "Provo-Orem Bus Rapid Transit" (PDF). United States Department of Transportation. p. 1. Retrieved 18 Jul 2013. "UTA anticipates a Small Starts Grant Agreement in 2014, followed by construction in the same year and the initiation of revenue service in late 2016."
- "Figure 3.4-1 Land Use in the Study Area" (PDF). Utah Transit Authority. 12 Apr 2011. p. 3–91. Retrieved 26 Mar 2013.
- "Provo Intermodal Center" (PDF). Utah Transit Authority. Retrieved 11 May 2013.
- Federal Transit Administration. "Provo-Orem Bus Rapid Transit" (PDF). United States Department of Transportation. p. 2. Retrieved 18 Jul 2013.
- Davidson, Lee (19 Jan 2011). "UTA planning new SLCC express bus route". The Salt Lake Tribune (Salt Lake City: MediaNews Group). Retrieved 28 Mar 2013.
- "Taylorsville-Murray Transit Environmental Study Report" (PDF). Utah Transit Authority. p. 34. Retrieved 3 Aug 2013.