Max (comics)

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MAX
Max Comics Logo.svg
The logo for the MAX imprint
Parent company Marvel Comics
Founded 2001
Country of origin U.S.A.
Headquarters location New York City
Key people Joe Quesada
Axel Alonso[1]
Publication types comic books

Max (sometimes stylized as MAX Comics) is an imprint of Marvel Comics that specializes in R-rated comic book content. It was launched in 2001 after Marvel broke with the Comics Code Authority and established its own rating system.[2]

The Max imprint is not Marvel's first effort in featuring explicit content in their titles. The company's Epic Comics imprint in the 1980s and early 1990s often featured stronger content than their mainstream imprint. However, the Max imprint is the first time Marvel has specifically produced comics with uncensored content.

History[edit]

The first series to be published under the Max imprint was Alias, written by Brian Michael Bendis.[3] Several limited series were then created specially for the Max imprint, such asApache Skies and Haunt of Horror, but the majority of its publications were based around existing Marvel characters, such as Howard the Duck and Devil-Slayer.

One Marvel character who was revived by Max was Rawhide Kid[4] who in 2002 became the first openly gay comic book character to star in his own magazine.[5] The first edition of the Rawhide Kid’s gay saga was called Slap Leather. According to a CNN.com article, “The new series pairs the original artist, John Severin, now 86, with Ron Zimmerman, a television writer. Making the Rawhide Kid gay was Zimmerman’s idea.[5] The character’s sexuality is conveyed indirectly, through euphemisms and puns, and the comic’s style is campy.[5] Conservative groups protested the gay take on the character, which they claimed would corrupt children, and the covers carried an "Adults only" label.[6]

Criticism[edit]

Former Marvel president and chairman Stan Lee openly criticized the Max imprint. Referring to the 2001 Fury miniseries, based on the character Nick Fury, who he co-created, Lee said, "I don't know why they're doing that. I don't think that I would do those kinds of stories."[7]

Titles[edit]

Max Ant-Man and Deathlok limited series were solicited but were cancelled before their release.

References[edit]

  1. ^ Moore, Matt. "Marvel Promotes Axel Alonso to Editor-in-Chief", ABC News, January 4, 2011
  2. ^ Jonah Weiland (July 5, 2001). "Marvel's New Ratings System... Explained!". Comic Book Resources. Retrieved February 8, 2011. 
  3. ^ Manning, Matthew K.; Gilbert, Laura, ed. (2008). "2000s". Marvel Chronicle: A Year by Year History. Dorling Kindersley. p. 307. ISBN 978-0756641238.
  4. ^ Comic Book First: Gay Gunslinger, CBS News, 2002-12-11, retrieved 2009-03-21 
  5. ^ a b c "Marvel Comics to unveil gay gunslinger", CNN, 2002-12-09, retrieved 2009-03-21 
  6. ^ Palmer, Joe (2006-10-16), Gay Comics 101, AfterElton.com, retrieved 2009-03-21 
  7. ^ James Adams, "Code Red in the New Comicdom", The Globe and Mail, May 2, 2002, p. R9
  8. ^ "Deadpool Max (2010-2011) at the Unofficial Handbook of Marvel Comics Creators
  9. ^ Aguirre-Sacasa talks "Dead of Night featuring Man-Thing", Comic Book Resources, February 13, 2008
  10. ^ Richards, Dave WW Philly: Devil-Slayer Returns in "Dead of Night", Comic Book Resources, May 31, 2008
  11. ^ Warren Simons & Brian Keene On Max's Devil-Slayer, Newsarama, June 3, 2008
  12. ^ Swierczynski on “Werewolf By Night", Comic Book Resources, December 19, 2008
  13. ^ NYCC: Kirkman Talks "Destroyer MAX", Comic Book Resources, April 19, 2008
  14. ^ NYCC '08: Robert Kirkman on Destroyer MAX, Newsarama, April 19, 2008
  15. ^ Ekstrom, Steve (July 13, 2009). "Return to Fortune: Chaykin on Dominic Fortune MAX". Newsarama. Retrieved September 26, 2009. 
  16. ^ MAX'ing Out The Future: Azel Alonso Talks Marvel MAX , Newsarama, July 11, 2007
  17. ^ Gregg Hurwitz Talks Foolkiller, Newsarama, July 13, 2007
  18. ^ Haunt of Horror: Edgar Allan Poe at the Comic Book DB
  19. ^ Corben and Lovecraft at Marvel in June, Newsarama, March 20, 2008
  20. ^ Shout at the Devil: Irvine talks "Son of Satan", Comic Book Resources, June 2, 2006
  21. ^ WW Philadelphia - Axel Alonso on The Return of Hellstrom, Newsarama, June 2, 2006
  22. ^ Heroes Con '09: Marvel's Starr the Slayer Returns, Newsarama, June 19, 2009
  23. ^ HeroesCon: Way & Corben Talk “Starr the Slayer", Comic Book Resources, June 20, 2009
  24. ^ Nick Lowe on Marvel Max's War is Hell series, Newsarama, January 7, 2008
  25. ^ Laura Hudson, Ennis Moves from Punisher to Phantom Eagle, Publishers Weekly, February 19, 2008.
  26. ^ Singh, Arune (June 2, 2006). "Marvel Fanboys: Mike Raichit Talks 'Zombie'". Comic Book Resources. Retrieved 2009-03-11. 

External links[edit]