MEC (media agency)
||This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. (January 2013)|
|Industry||Advertising & Marketing|
|Headquarters||London, England, UK
New York, NY, USA
|Key people||Charles Courtier, CEO Global
Alastair Aird, COO Global, Chairman EMEA
Caroline Foster Kenny, Chief Client Officer Global
Mel Varley, Chief Strategy Officer Global
MEC is the fifth largest media agency network in the world, with domestic and international clients generating global billings of $20 billion. MEC, which is headquartered in London and New York, employing 4,000 people worldwide. It is a founding partner in GroupM, the WPP Group media investment management operation. Its core business is media buying and media planning but as the media landscape has become more complex it has diversified its capabilities.
MEC was launched in January 2002 following WPP’s acquisition of CIA’s parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA’s 57 offices across 28 countries and The Media Edge’s 103 offices 78 countries to form one global group.
Since 2002, MEC has grown to include 150 offices in 80 countries and has expanded its client offering with new business units such as MEC Interaction, MEC Access and Analytics & Insight.
In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years.