MEC (media agency)

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MEC
Industry Advertising & Marketing
Founded 2002
Headquarters London, England, UK
New York, NY, USA
Key people
Charles Courtier, CEO Global
Alastair Aird, COO Global, Chairman EMEA
Caroline Foster Kenny, Chief Client Officer Global
Mel Varley, Chief Strategy Officer Global
Lars Magnus Kirschke, CEO of MEC Germany
Number of employees
c. 5,000
Parent WPP plc
Website www.mecglobal.com

MEC is the fifth largest media agency network in the world, with domestic and international clients generating global billings of over $20 billion. The global network is led from regional headquarters in London, New York, Singapore, Dubai and Miami employing 5,000 people worldwide. It is a founding partner in GroupM, the WPP Group media investment management operation. Its core business is media buying and media planning but as the media landscape has become more complex it has diversified its capabilities.

Corporate history[edit]

MEC was launched in January 2002 following WPP’s acquisition of CIA’s parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA’s 57 offices across 28 countries and The Media Edge’s 103 offices 78 countries to form one global group.

Since 2002, MEC has grown to include 150 offices in 80 countries and has expanded its client offering with new business units such as MEC Interaction, MEC Access and Analytics & Insight.

In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years.[1]

References[edit]

  1. ^ "Mediaedge:cia changes name to MEC". Campaign Live. Katherine Levy. 26 July 2010. Retrieved 22 January 2014. 

External links[edit]