MIX (XM)

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MIX
Ch hits mix xm lg.png
Broadcast area Off-Air
Branding Today's Mix
Slogan The Best Variety of the '80s, '90s, and Now!
Frequency XM 12
First air date September 25, 2001
Format Hot Adult Contemporary
Class Satellite Radio Station
Owner Clear Channel Communications
Sister stations Nashville!, KISS-XM, The Music Summit, Extreme XM, National Lampoon Comedy Radio, ReachMD, America's Talk, Sixx Sense, Talk Radio (XM), Fox Sports Radio
Website Mix XM

MIX, often branded on-air as Today's Mix, was a channel on XM Satellite Radio playing the Hot Adult Contemporary format. It was located on XM 12[1] (previously 22) and plays a mix of hit songs from 1980-present day, except for urban music. MIX was one of 5 channels on XM's platform that plays commercial advertisements, which amount to about 3–4 minutes an hour, and are sold by Premiere Radio Networks. The channel was programmed by Clear Channel Communications, and was Clear Channel's most listened to channel on XM Radio, in both cume and AQH, according to the Fall 2007 Arbitron book.

Artists heard on MIX included Sheryl Crow, John Mayer, Lenny Kravitz, Jewel and Nelly Furtado; and groups like Maroon 5 and Blues Traveler. One can also hear top chart hits including songs from Train, Alanis Morissette, 3 Doors Down, Evanescence, Dave Matthews Band, No Doubt, Santana, Matchbox Twenty, and U2.

On June 8, 2011, this was replaced by a simulcast by WHTZ, licensed to Newark, New Jersey and serving the New York City area.[2]

KHMX (2001-2003)[edit]

As part of an investment deal with Clear Channel Communications, XM agreed to simulcast some of Clear Channel's FM radio stations until they were able to afford their own programming. MIX was one of those channels, simulcasting KHMX from Houston, Texas, titled Mix 96.5. Due to low subscription count at the time, the audience didn't concern themselves with the Houston locality of the station. XM's priority was getting the working signal into people's homes and vehicles. Eventually, Clear Channel began to slowly divest from XM, and the stocks diluted, so the Clear Channel FM simulcasts went away.

Mix (2003-2011)[edit]

On December 1, 2003, the KHMX simulcast was dropped and MIX developed its own identity. It retained the MIX name, but was now completely jockless. A month later, MIX, in addition to all XM music channels, went commercial free, making the station auto-piloted 24/7 by music. Right now, there are no plans to add DJs to the channel, despite it being one of the few on XM that is jockless, and the fact that most of their XM sister stations are no longer jockless.

In March 2006, according to a 10-k filing, XM Satellite Radio mentioned that Clear Channel programmed music on XM would begin carrying commercials, including MIX. This has been done to fulfill an arbitration settlement between XM and Clear Channel. In response to this, XM Canada, DirecTV and AOL Radio removed this channel on 4/17/06 in favor of XM's commercial free equivalent. MIX now displays a "cm" next to its name on the XM unit's pad data to indicate that it is a commercial radio station. This channel has also changed formats to Adult Hits. However, since the launch of The Pink Channel, the channel has segued back to hot AC. The Pink Channel is now an adult album alternative station, and as of today, Mix remains hot AC, with a similarity to XM's Top 20 on 20 and Pop2K top 40-formatted channels.

For a short period of time, MIX did not display song information on the XM unit's pad. Originally, Clear Channel opted to have static pad data on all of its channels, but due to complaints they acquired the hardware to properly display individual track information on the units.

May 4 Channel Lineup[edit]

On May 4, 2011 at 12:01am EST, Mix XM relaunched as "Today's Mix", moving up the XM dial to channel 12.

Former Shows[edit]

  • Hot Mom's Club Radio - A weekly Thursday night show hosted by Joy and Jessica of Hotmomsclub.com. The show airs from 7 PM to 9 PM Eastern time, and is an exclusive show from Premiere Satellite Radio. The show can be reached at 1-800-449-8686.
  • Hollywood Confidential with Leeza Gibbons - Weekly hit music show featuring celebrity interviews. Airs Sunday mornings at 6 am ET. Produced by Leeza Gibbons Enterprises and distributed by United Stations Radio Networks.
  • Dawson McAllister Live - A weekly Christian-oriented self-help talk show, hosted by Dawson McAllister. Sunday nights from 10 PM to 1 AM Eastern. Dawson's show was originally heard on XM's FamilyTalk channel, until a change in syndicators forced it off in 2007. It premiered on The Pink Channel on November 1st, 2009, and moved to Mix on June 6, 2010. Mix plays a different Hot AC hybrid version of the show. The show is syndicated by Premiere Radio Networks.
  • Lexus Weekend Escape - Aired Friday mornings at 10:00 ET. Each week a new city was chosen, and the listener got to hear about famous establishments between songs. It was primarily a commercial for Lexus, as the segments often include mentions of the vehicle and its features. This show was promoted heavily on sister stations Fox Sports Radio 142 and Talk Radio 165. The show's final broadcast was April 27, 2007.
  • Taking Care of Business & Back to School Show - Monday afternoons at noon ET. This show, sponsored by Office Depot, discusses running a business and offers helpful tips between music segments. As of summer 2007, the show was amended with the "Back to School" line.

References[edit]

  1. ^ "XM Channel Lineup". 2011-05-04. Retrieved 2011-05-02. 
  2. ^ "XM Channel Lineup". 2011-06-08. Retrieved 2011-06-17. 

External links[edit]