|Type||Private limited company|
|Number of locations||400 stores (2013)|
|Area served||Western Europe|
MS Mode is a Dutch fashion retailer operating over 400 stores in the Netherlands, France, Belgium, Spain, Germany and Luxembourg, founded by Max Abram. The business originates from the Amsterdamse Albert Cuypmarkt but the first real store started off in 1964, in Rotterdam as Mantel Specialist only selling ladies' coats but later selling clothing for women aged 35 to 55. MS Mode sells all sizes in the range of sizes 40-52 at the same price.
MS mode used to be called M&S, which caused confusion with British department store Marks & Spencer, widely known as M&S. While called M&S, the company was part of Maxeda (formerly Vendex KBB), which also owns the, Vroom & Dreesmann, and Bijenkorf department stores. Since the takeover in 2010, MS Mode is part of Roland Kahn's Exelent Retail Brands, together with Coolcat, Wonder Woman, America Today and Sapph.