In July 2013, Iran's Sunni community which is the second largest religious group, accused the company of insulting caliph Umar, after he was called "deceived by the Devil" in a competition's question. People in predominantly Sunni Provinces Kurdistan and Sistan & Baluchestan boycotted the company and a Sunni MP voiced their anger in a parliamentary session. Irancell later apologised for the 'unintentional mistake'.
After Irancell doubled the prices for its mobile web services in December 2014, some angerred users started protesting the company via the social media. Subscribers decided to hold a boycott on the company and remove their SIM cards altogether on December 31, 2014.