MTV2 (Canada)

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For the digital television channel formerly known as "MTV2 Canada", see Juicebox (TV channel).
MTV2
Mtv2 logo.svg
MTV2 logo
Launched October 18, 2001
Owned by Bell Media
Picture format 480i (SDTV)
Slogan Man's Best Friend.
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called MTV Canada (2001-2005)
Razer (2005-2008)
Sister channel(s) MTV
MuchMusic
Website MTV2
Availability
Satellite
Bell TV Channel 577
Shaw Direct Channel 590
Cable
Available on most Canadian cable systems Check local listings, channels may vary
IPTV
FibreOP Channel 226
Bell Fibe TV Channel 577
MTS Channel 324
Optik TV Channel 254
SaskTel Channel 140

MTV2 is a Canadian English language Category A specialty channel. Similar to its American counterpart, MTV2 is a lifestyle and general entertainment channel aimed at youth and teen audiences. It is owned by Bell Media, with the name licensed from the American service owners, MTV Networks, a division of Viacom.

History[edit]

On November 24, 2000, the Canadian Radio-television and Telecommunications Commission (CRTC) announced the licensees of the new, much-sought after, category 1 digital services. Craig Media, in partnership with TD Capital Group Ltd, was granted a licence for a youth lifestyle service known as Connect.[1] One of the licence's conditions was that the channel could not devote more than 10 per cent of its schedule to the airing of music videos and music programming, in order to avoid direct competition with, at the time, CHUM Limited's MuchMusic.

Nonetheless, in August 2001, Craig Media announced that it had reached an agreement with MTV Networks to license programming and the MTV brand in Canada for the channel,[2] prompting a pre-launch name change to MTV Canada. Prior to the channel's launch, Craig purchased TD Capital Group's interest in the channel and it was launched on October 18, 2001.[3] Shortly after, Craig sold a minority interest in the service to MTV Networks. MTV Canada aired a mix of Canadian made programs, including Pepsi Breakout and MTV Select, as well as American MTV shows such as TRL and The Real World.

CHUM soon filed complaints with the CRTC, arguing that MTV Canada was violating its conditions of licence, exceeding its limit of 10 per cent music videos, becoming a direct competitor to MuchMusic.[4] Craig was later forced to make changes to reduce its percentage of music video and music-related programming.

However, these changes were soon rendered moot as Craig was acquired by CHUM Limited on December 1, 2004,[5] prompting MTV Networks to exercise its right, due to a clause in its contract, to terminate the licensing agreement with Craig if a change in control were to happen.[6] CHUM was required to pay $10 million CAD in licensing fees to MTV Networks for the time remaining in their contract. The contract termination also meant that MTV Networks was no longer able to retain interest the channels (except for TV Land Canada, indicating that Viacom's sale of their stake since the purchase could also be because of the company's strained relationships with CHUM Limited concerning the MTV-branded music channels because CHUM (with Cablevision's Rainbow Media) launched MuchUSA to compete against MTV).[6]

2005-present[edit]

On June 9, 2005 CHUM announced it would rebrand the channel as Razer, a change that took effect on June 30 of that year.[6][7] The new channel was built on interactivity, allowing it's audience to "program, host and contribute to elements to the service and make it their own".[8] In addition to the new programming slate, Razer debuted RazerTXT - a new programming block where viewers can play a selection of SMS games while watching the shows.[9] Razer would later debut Kamikaze, the branding and programming block used for various anime titles as well as shows such as Happy Tree Friends.[10]

Meanwhile, Bell Globemedia (later CTVglobemedia) struck a licensing agreement with MTV Networks to launch its own MTV channel (previously known as talktv) in early 2006.[11] In July 2006, Bell Globemedia announced that it would purchase CHUM for an estimated $1.7 billion CAD, including its interest in Razer.[12] The sale was approved by the CRTC on June 8, 2007,[13] with the transaction completed on June 22.

On August 1, 2008, Razer was relaunched as MTV2.[14] Unlike Canada's previous MTV2 (now Juicebox), the vast majority of whose programming was music videos, the new channel became much closer in format to its U.S. counterpart. Because of their respective licences, it airs music videos and music programming unlike the current main MTV channel in Canada, making it also slightly similar to the American MTV.

Ownership changed hands again when on September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD.[15] The deal was approved by the CRTC on March 7, 2011[16] and closed on April 1 of that year, when CTVglobemedia was rebranded Bell Media.[17]

Programming[edit]

Presently, MTV2 does not carry the same programs as it's American counterpart.[18]

Logos[edit]

MTV Canada Original.png MTV Canada 2001.PNG Razer logo.svg Mtv2 logo.svg
2001–2002 2002–2005 2005–2008 2008–present

References[edit]

  1. ^ CRTC Decision 2000-462
  2. ^ TV Land, MTV and Craig Broadcast Systems to Launch New Canadian Services in September; PR Newswire; 2001-08-21
  3. ^ Channel Introduction: MTV Canada Channel Canada 2002-06-30
  4. ^ Chum complaint "an exercise in turf protection" Mediacaster Magazine 2002-02-01
  5. ^ CHUM completes $265 million purchase of Craig Media and financing Fasken Martineau
  6. ^ a b c "CHUM to launch interactive, automated music video station". The Globe and Mail. 2007-06-29. 
  7. ^ "CHUM Debuts Razer, PunchMuch". Billboard.com. June 8, 2005. Retrieved 2014-05-18. 
  8. ^ "MTVs become Razer and PunchMuch". Cartt. June 8, 2005. Retrieved 2014-05-18. 
  9. ^ "SMS TV gaming from Razer". Cartt. October 7, 2005. Retrieved 2014-05-18. 
  10. ^ "Razer Kamikaze". June 2007. Retrieved 2014-05-18. 
  11. ^ MTV Returns to Canada Bell Globemedia press release 2005-09-28
  12. ^ Bell Globemedia acquires CHUM; Fasken Martineau; 2006-07-12
  13. ^ Broadcasting Decision CRTC 2007-165; CRTC; 2007-06-08
  14. ^ MTV2 to Launch in Canada Mediacaster Magazine 2008-07-17
  15. ^ Bell Canada (2010-09-10). "Bell to acquire 100% of Canada's No.1 media company CTV". CNW Group. Retrieved 2010-09-10. 
  16. ^ CRTC approves BCE's purchase of CTVglobemedia
  17. ^ Bell completes acquisition of CTV, launches Bell Media business unit CNW 2011-04-01
  18. ^ "MTV2 - Schedule". Bell Media. Retrieved 2014-01-22. 

External links[edit]