MTV Max

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MTV Max
MTV3 Max.svg
Launched 1 November 2006
Owned by MTV Oy
Audience share 1.0% (2009, [1])
Slogan Miesten etuoikeus! ("Men's privilege!")
Country Finland
Formerly called MTV3 Max (2006-2013)
Replaced MTV3+
(November 2002 - November 2006)
Sister channel(s) MTV3 (HD)
Sub
AVA
MTV Max HD
MTV Sport 1 (HD)
MTV Sport 2 (HD)
MTV Fakta
MTV Leffa
MTV Juniori
HUVI1
HUVI2
Website www.mtv3.fi/max
Availability
Terrestrial
PlusTV Channel 40
dna Welho Channel 92 (HD)
Satellite
Canal Digital Channel 13
Cable
Elisa Channel 32
Sonera Channel 32
dna Welho Channel 149
Channel 202 (HD)
IPTV
Elisa Channel 660

MTV Max is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.

History[edit]

MTV3+[edit]

In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.

The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-TV channel with a one-time fee of €20 (for Formula 1 & SM-liiga, there was also an extra fee of €70 each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.

The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.

MTV3 MAX[edit]

On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-TV channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.

Sports programming[edit]

Motorsports[edit]

Ice hockey[edit]

Contact sports (branded as MAX Fight)[edit]

Other Programming[edit]

Talk shows[edit]

Comedy[edit]

Reality[edit]

Fictional[edit]

MTV3's Formula One Team[edit]

  • Oskari Saari - Provides race commentary for live broadcasts. Matti Kyllönen has previously provided commentary for the hour-long race summary shown on MTV3.
  • Erkki Mustakari - Reporter and interviewer as well as occasional co-commentator with Saari (such as replacing Jyrki Järvilehto in 2010).
  • Timo Pulkkinen - On-track reporter and interviewer for races. Also occasional commentator for Friday practice sessions.
  • Mika Salo - Saari's new co-commentator in 2011.

References[edit]

  1. ^ Sandell, Lena; Lamberg, Anna-Leena (2010-02-03). "Television viewing in Finland 2009". Finnpanel. Retrieved 3 August 2011. 

External links[edit]