MTV (Romania)

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MTV România
MTV Logo 2010.svg
Launched June 15, 2002
Network MTV Networks Europe (now VIMN Europe)
Owned by Central European Media Enterprises
Picture format 4:3 (576i, SDTV)
Audience share 0.2% (Dec 2008, [1])
Website www.mtv.ro
Availability
Cable
UPC Romania Channel 601 (digital with DVR)
Channel 101 (digital)
RCS&RDS Channel 70 (digital)

MTV România, is the Romanian branch of MTV, is a national channel in Romania.[2]

It was officially launched on 15 June 2002, as the 10th regional channel of MTV in Europe (and second eastern European after MTV Polska) with a big concert performed by Enrique Iglesias on Lia Manoliu Stadium. It took over the air license previously used by MCM România, which was a franchise of the French music channel MCM. From 2008 MTV Networks Europe will give over operations to Pro TV to manage the Romanian channel while MTVN Europe will still own the brand and output. Several shows are made up locally, featuring Romanian music and artists. Some of the most popular shows on the channel are the Romanian version of Total Request Live, Hitlist Romania and Dance Floor Chart. MTV România also shows a variety of reality shows (mainly imported from MTV US) but also local, like Dance Star in 2006. Since its launch, the channel also aired several TV shows and cartoons, like The Osbournes, Yo Momma, Pimp My Ride, Punk'd, Boiling Points, Daria, Beavis and Butthead, Where My Dogs At?. However, the best music videos and programs are mainly shown through the night, as in the old MTV Europe days. Several classic shows are still on after many years, mainly Party Zone, Stylissimo, Yo! MTV Raps. Other shows such as local versions of Chill Out Zone, Alternative Nation or Superock used to be aired on MTV România.

MTV logo used until 2011

MTV Day[edit]

Also, each year MTV România celebrates its birthday with a big concert called MTV Day. During the time, MTV România took part in several social campaigns in collaboration with the authorities of Romania. Among them, one can find MTV Exit or Staying Alive.

VH1 Romania[edit]

The owner of the license for MTV România, Music Television Systems received in January 2007 the license to broadcast a local version of VH-1, MTV's sister channel. The new music station was planned to start broadcasting in early 2007 (with local advertising being broadcast as early as in 30 days since the granting of the license).

TRL Romania[edit]

MTV România launched TRL România on 23 January 2007, aired from an Orange concept store on Calea Victoriei (a major commercial avenue in the center of Bucharest). The show airs two times a week, on Tuesday and Wednesday, while the international version is still shown on other weekdays. The graphic is similar to that of the Italian version.

Main Romanian hosts for MTV România are Ella Voineag, VJ Oana, Laura Cosoi and DJ Dox. Some of the former hosts of the channel are Diana Munteanu, Liviu Stanciu, Cristina Cepraga, DJ Wanda, VJ Raru (Cornel Moraru), Mircea Zara, Raluca Balajel, Marian Nedelcu and Radu Vâlcan.

MTV Romania Music Awards[edit]

MTV România holds annually, in a different city, an award show (similar to the MTV Video Music Awards) aimed at the Romanian music industry with special guests from abroad. Among the international artists that attended the show are Sugababes, Scooter, Kevin Lyttle, Kosheen, Laura Pausini, Uniting Nations, Dina Vass, Sylver, Pachanga and others. The show was held three times in Bucharest, one time in Cluj-Napoca and Sibiu and is usually held during June.

References[edit]

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