MTV Central
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| MTV Central | |
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| Launched | 1997 |
| Owned by | MTV Networks Europe |
| Slogan | MTV: All Eyes On ... |
| Website | www.mtv.de www.mtv.ch |
| Availability | |
| Satellite | |
| Astra 1M Digital | 11739 V |
| Astra 1KR Analogue | 11612 H |
MTV Central, also regularly called MTV Germany, is a regional version of MTV for the German-speaking areas of Central Europe - Germany, Austria, Switzerland, Luxembourg, and Liechtenstein. It split from the single European, English language MTV Europe on March 7, 1997 as a response to the new German music station, VIVA, which was then a competitor. (VIVA has since been bought by MTV's corporate parent, Viacom.)
The channel, which is based in Berlin, is the only remaining MTV transmitted by analogue satellite in Europe, and among the few transmitted on free-to-air digital services throughout the continent, along with MTV Austria, MTV Italia, MTV Adria and MTV Turkiye.
MTV Central is also the name of an MTV channel broadcasting throughout much of South America.
MTV Central broadcasts many MTV shows, such as Next, Room Raiders, Scarred,... along with VH1 shows Flavor of Love, Strange Love and I Love New York, Comedy Central's South Park and Drawn Together," and the popular Fox Network cartoon Family Guy. They also have shows from their own production, including TRL Germany, MTV News and Game One.
On September 7th 2008 MTV Central changed their old Wishful Object OnAir Design to a new MTV: All Eyes On... design, which is also MTV Central's new slogan.
All Eyes On... is MTV Central's new way of integrating singers and bands into their new design, the first to be integrated being German band MIA. - the integration can be seen in clips announcing the commercial breaks, which will now change every 2 weeks with clips of different singers/bands. On October 6th, the first non-german artist was given All Eyes On - Alicia Keys
In 2008 MTV Central was also streamed on P2P TV network TVU Player; it was taken off air in March 2009.
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