MTV Czech

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MTV Czech Republic
MTV Česká republika
MTV Logo 2010.svg
Launched 29 November 2009 (2009-11-29)
Owned by CME
Picture format 576i (SDTV 16:9)
Slogan Máš To V Sobě! (It's in you!)

MTV jsi Ty! (MTV is You!)

Já jsem MTV! (I am MTV!)
Headquarters Prague, Czech Republic
Sister channel(s) TV Nova
Other MTV channels
Website www.mtv.cz

MTV Czech Republic is a 24 hour music and entertainment television channel which serves the Czech Republic and Slovakia.[1] The channel launched on 29 November 2009[2] under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks, owned by the current Viacom from its split of the old Viacom in 2005 and CME, the owner of TV Nova.

The channel features local advertising and sponsorship opportunities, along with subtitled or dubbed programming in the Czech language. The channel uses a similar on-air identity as other MTV channels in Europe and around the world, although it also produces some idents and graphics of its own and has won several awards. It is also one of the few widescreen MTV channels in the world.

MTV Czech broadcasts weekly on average over 100 hours of pure music content, including various blocks, making it the only MTV channel in the world to do so, alongside MTV Adria. The most music on MTV Czech is played on Saturday's, from noon (12:05 PM) till Sunday morning (09:35 AM). That is 21 hours straight of pure music content, which basically respects and reflects the original concept of MTV - a 24-hour TV channel dedicated only to music.

MTV Czech mostly plays current music videos or videos from the past few years, although occasionally it airs older videos from the early 2000's and late 1990's. The oldest music videos to air on the network are "Imagine" by John Lennon and "Like A Virgin" by Madonna.

Previous logo used from November 29, 2009 to June 30th, 2011

Contents

[edit] History

  • MTV Czech was launched on November 29, 2009 at 9 PM, replacing the existing feed of MTV Europe with the region.
  • The channel launched with a 60 seconds countdown, playing the instrumental theme of We Will Rock You in the background.
  • The first music video ever played was Empire State of Mind by Jay-Z.
  • Initially, in promotion supporting the launch and during the first months of broadcast, the original first slogan was "Já jsem MTV!" (I am MTV!).
  • The channel broadcasts a range of music and popular culture programming, mainly imported from MTV US, MTV UK, VH1 and BET.
  • On November 8, 2010, MTV Czech started airing new channel idents and the station and planned to produce and broadcast local idents of its own in the near future.
  • On November 18, 2010, MTV Czech was the first station in the world to broadcast the clip for the new single "Sing" by My Chemical Romance in a 'World Exclusive' television premiere.
  • On November 29, 2010, MTV Czech celebrated its first year of broadcast with special party-themed videos, which were featured in between shows and focused around a group of young people at a party, along with the moderators of MTV Czech. These videoclips continued throughout the whole week and varied each day, featuring amongst other guests also the famous Czech band Charlie Straight, who have won an award for EMA 2010 Best Czech & Slovak act.
  • Since December 6, 2010, MTV Czech started broadcasting regularly short segments/fillers with the two moderators of the station - Hanka Zajíčková and Dominik Turza. These segments involve different topics each week somehow related to the programming of MTV in the Czech Republic.
  • On December 17, 2010, MTV Czech debuted the short film Runaway from Kanye West in an European television premiere.
  • During Christmas 2010, MTV Czech used winter idents, which could be seen for example also on MTV UK. In comparison with the UK feed, the idents have aired on MTV Czech in their original widescreen aspect ratio and without the channel logo present on screen.
  • On January 5, 2011, MTV Czech debuted its first local show called "Backstage". The two moderators of the station - Hanka Zajíčková and Dominik Turza, take viewers behind the scenes of various concerts, parties, festivals and entertainment shows in the Czech Republic. Viewers can also look forward to interviews with popular singers and bands, not only from the Czech Republic and Slovakia, but from abroad as well.
  • On February 17, 2011, it was reported that Lady GaGa's video to "Born This Way" will debut on the channel on February 24 in a 'World Exclusive' television premiere, but this did not happen, as the release date was officially postponed to February 28. The video debuted on MTV Czech at 19:01CET local time, Monday, making it still the first TV channel in the world to broadcast the video because of time zone differences.
  • Since March 2011, MTV Czech has started using the line "On. On MTV!" in its promos as opposed to previously used "On MTV!". Adding a second "On." highlights that the shows can be seen only on MTV.
  • On March 11, 2011, MTV Czech, along with some other MTV channels around the world, debuted the music video to Rope of Foo Fighters in an exclusive premiere.
  • On March 14, 2011, MTV Czech debuted a new music video from Czech band Charlie Straight in a 7-day exclusive premiere, showing support also for Czech artists.
  • On May 1st, 2011, MTV Czech removed the one hour music block "MTV Basechart" from their programming, most probably due to lower ratings. This was the first and also last time the amount of music content on the channel was slightly reduced.
  • Later that month MTV Czech launched two new music blocks entitled "Home Sweet Home" and "In Love With MTV", which focus on music from local artists and love songs.
  • On May 29 it was announced that MTV Czech will rebrand on July 1, 2011, along with other international MTV channels, adopting the US on-screen logo and new graphics.
  • On May 30 the channel started using the new logo on its website and programming guide, although the structure of the website has remained the same.
  • On July 1, 2011, 06:00 AM, MTV Czech rebranded and started using the new logo on-air (exactly same as in the US), along with new idents and graphics. They are a unique blend between the previous branding by Universal Everything and the current branding of MTV US by Popkern.
  • On July 1 2011, MTV Czech also changed the words used in the programme progress info bar, highlighting what the viewer is watching, from 'Right Now' to 'You're Watching', making it more simple and personal.
  • The third change during the first day of rebrand was the introduction of 'SMS Live' - a service where viewers could text short messages to MTV and see them appear live on-air. It has been limited to the music blocks 'Party Zone' and 'In Love With MTV', which air regularly once a week. 'SMS Live' lasted until December 1, 2011, when it was removed.
  • On July 29, 2011, MTV Czech updated its opening theme for 'MTV Menu', replacing the old MTV logo with the new one, confirming that music will remain an important part of its programming even in the future.
  • On August 5, 2011, MTV Czech updated also its opening theme for 'MTV Hits', replacing the old MTV logo with the new one, confirming once again that music will remain an important part of its programming even in the future.
  • On August 8, 2011, MTV Czech started airing a 1m20s long video using the song 'Youth' by MGMT, with scenes from various music videos and reality shows, to promote the youth. The end of the video features the headline "Youth Is Amazing".
  • On August 9, 2011, MTV Czech updated another opening theme with the new logo, this time for the rap/r'n'b block 'Urban'. This is the third opening theme for a music block to be updated after the July rebrand.
  • In September 2011, MTV Czech premiered the new series Awkward. 2 days ahead of the UK premiere on MTV UK. Apart from that, season 4 of Jersey Shore premiered on the Czech feed 5 days prior to the European premiere on MTV Europe.
  • On October 1, 2011, MTV Czech started using a new, third, slogan "MTV - Máš To V Sobě" (It's in you!). The previous, second, slogan "MTV Jsi Ty!" (MTV Is You!) was used from Summer 2010 till September 30, 2011.
  • In mid-October MTV Czech started using several other headlines, along with the new slogan, in short 5-second bumpers. These headlines consist of the letters of MTV:
  • Má To Vyřvaný (Amp It Up!)
  • Musíš To Vidět (You Must See This!)
  • Má To Vnady (It Has Bossom!)
  • Máme Tady Večírek (We Have A Party!)
  • Můžeš To Vyhrát (You Can Win This!)
  • The last headline Můžeš To Vyhrát (You Can Win This!) refers to a competition launched by MTV Czech to accompany its second birthday. Viewers could send their own headlines in the upcoming four weeks. Each week a winner was picked, receiving VIP tickets to MTV's private birthday party and the option to see their headline included on-air.
  • During Christmas 2011, MTV Czech celebrated the Holidays with themed programming and mainly aired music videos related to Christmas. There were also numerous TOP 10 countdowns, including 'Best of the Decade', 'Best of Urban 2011', 'Best of Europe 2011', 'Best Singer of 2011', 'Best Alternative of 2011' and more. MTV also aired several special bumpers, similar to those of 2010. The Christmas-centred programming lasted from December 24, 2011 to January 1, 2012. The oldest music video to air during the week was Last Christmas by British pop duo Wham!
  • From February 9th to February 14th, 2012 MTV celebrated Valentine's Day with several new bumpers depicting love between two animated characters. The idents incorporated mainly pink, purple, white and red colours.
  • On February 15, 2011, MTV commemorated the death of Whitney Houston and paid tribute to the singer by airing blocks of her music videos throughout the day, a 5 minute segment about her tragic death, a special bumper and running text at the bottom of the screen, a crawler, which stated the following: "We are deeply saddened by the tragic loss of Whitney Houston, who died on Saturday in Los Angeles at age of 48."
  • As of February 2012, MTV Czech Republic still broadcasts music videos in a content ratio of 45% music and 55% reality shows, something not seen in other territories where all of the music content was replaced and moved to other MTV channels or removed completely - as for example in the US, UK, Latin America and Russia. Currently, the only MTV channel with more music content than MTV Czech is MTV Adria, with a content ratio of 70% music and 30% reality shows. MTV Czech also remains one of the few widescreen MTV channels in the world even after the global July 2011 rebrand, though it was expected for the majority of other MTV channels to switch to 16:9 as well.

[edit] Current Shows (2012)

[edit] Former shows

[edit] Movies

[edit] Specials

  • 100 Hits Of The 00's
  • Amy Winehouse - An MTV Special Tribute
  • BET Awards - Pre-recorded, several days after the live broadcast
  • Beyoncé - Year Of 4 Album Special
  • Britney Spears - I Am The Femme Fatale
  • Defining Music Moments 2011
  • Christmas Party Special (December 24, 2011 - January 1st, 2012)
  • Isle of MTV Malta (2011)
  • Kesha's U.S. TOP 50
  • Lady Gaga - Inside The Outside
  • Linkin Park - Transformers 3 World Premiere Special from Moscow
  • Nicki Minaj - My time now
  • Me, Myself and HIV
  • MTV Movie Awards - Pre-recorded, several days after the live broadcast
  • MTV Europe Music Awards - Live (including the red carpet)
  • MTV Video Music Awards - Pre-recorded, 3 days after the live broadcast
  • MTV Meets Lady Gaga
  • Songs for Japan
  • Top 50 Music Videos of 2010 (December 17, 2010)

[edit] References

  1. ^ "MTV Czech goes to Slovakia". C21 Media. 10 February 2009. Archived from the original on 2011-01-01. http://www.c21media.net/news/detail.asp?area=1&article=47523. 
  2. ^ "MTV Czech to Launch!". MTV European. 7 August 2009. http://www.mtv.tv/article/240112_MTV_Czech_to_Launch.htm. [dead link]

[edit] External links


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