In 2006, MTV Networks Europe established MTV Networks Baltic a new broadcasting service which provided localized channels for Latvia, Lithuania and Estonia. MTV Networks Baltic launched three separate channels within the region in September 2006.
The first video to air on MTV Estonia was Vanilla Ninja - Rockstarz
In 2008, MTV Networks International signed a new licensing agreement with Israeli Communications company Ananey Communications to operate and manage the MTV brand within the Baltic Region.
The channel ceased broadcasting on 18 November 2009.
As of 18 November 2009 MTV Europe has replaced MTV Baltic channels.