|Launched||1 August 1987|
|Owned by||Viacom International Media Networks|
|Headquarters||London, United Kingdom
Prague, Czech Republic
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe began to regionalise its network in 1997.
MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership. MTV Europe is wholly owned and operated by MTV Networks Europe.
Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.
1987-1997 - One MTV for the whole of Europe
From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English. (The most notable VJs in MTV Europe's history include the ones in the List of MTV Europe VJs.)
- MTV Europe launched on the 1st of August 1987 from Amsterdam, Netherlands with a live performance from Elton John and was transmitted from AirTV in Camden Town,London.
- With similar tongue-in-cheek humor as the 1981 launch of MTV in the U.S. (where the first video was the Video Killed the Radio Star by The Buggles), the first video shown on MTV Europe was Money for Nothing by Dire Straits, which, appropriately, starts and finishes with repetition of the line "I want my MTV", voiced by Sting.
- MTV Europe shows at this time included MTV's Greatest Hits, Headbanger's Ball, MTV's Most Wanted with Ray Cokes, The Big Picture (movie releases), The Pulse (fashion and style), 120 Minutes with Paul King and the MTV Coca Cola Report with Kristiane Backer (music news, interviews and tour dates).
- MTV Europe always had its Transmission Centre in London - having been launched in August 1987 from the Chrysalis TV owned Air TV facility.
- MTV Europe became something of a pioneer in Europe when in 1995 it began to broadcast using digitally compressed transmissions.
1997-2010 - The regionalization of MTV in Europe
In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.
- In March 1997, MTV Central (Central as in Central Europe) was launched as a German-speaking MTV music channel available in Germany and Austria. It was initially broadcast out of Hamburg before moving to Munich and finally Berlin. MTV Central later was renamed MTV Germany.
- On 1 July 1997 MTV UK & Ireland launched, followed by MTV Italia in September. MTV Nordic for Scandinavia launched in June 1998 and MTV Russia for Russian Federation launched on 25 September 1998. Since 2000, MTV Networks Europe launched other regional channels across the continent.
- On 1 April 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to Warsaw, Poland, though still beaming its signal from MTV Networks Europe's London headquarters.
- Prior to 1 August 2010, MTV Europe provided a unique mix of popular culture programming along with music videos.
- As of 1 August 2010, MTV Europe has controversially removed its core music programming and replaced it with reality based programming from MTV US.
- MTV Europe is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
- The channels broadcast centre is located in Prague, Czech Republic (previously London) and programming produced at MTV Networks headquarters in Warsaw, Poland.
- In July 2011, MTV Europe rebranded its channel utilizing a new logo and idents.
- In August 2012, MTV Europe suspended from programing all of the broadcast charts.
- In January 2013, three charts are back on MTV Europe - Hitlist UK, Base Chart and Dance Floor Chart
- MTV European is distributed across Europe via satellite, cable, and terrestrial television.
- As of 2011, MTV European still serves a smaller number of countries which do not have a local MTV feed, including: Armenia, Azerbaijan, Belarus, Bulgaria, Estonia, Faroe Islands, Georgia, Iceland, Kazakhstan, Latvia, Lithuania, Luxembourg, Turkey, Moldova and Malta.
- MTV Europe is also broadcast in a number of African countries including South Africa, alongside local MTV Base Africa, MTV Portugal and MTV France.
Free-to-air satellite transmissions
MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. So now the only FTA transmissions are the Italian MTV-channels on Eutelsat 12 West A.
Award Shows and Live Music Specials
- Most Wanted
- MTV News
- Euro Top 20
- MTV Live
- World Chart Express
- The Lick
- Lick Shots
- HitList UK
- MTV Mono
- ChillOut Zone
- Party Zone
- Alternative Nation
- Headbangers Ball
- Dance Floor Chart
- So '90's
- MTV's Greatest Hits
- MTV Amour
- Total Request Live
- 3 from 1
- Top 10 at 10
- MTV Alarm
- Number One Hits
- Summer of MTV
- Select MTV
- Nordic Top 5
- Top Selection
- The Fridge
- Data Videos
- Global Groove
- Total Request
- The Late Lick
- MTV Video Clash
- MTV Hitlist
- MTV Startrax
- Soul of MTV
- Music Mix
- Roulette MTV
- Non Stop Hits
- Non Stop Music
- Night Videos
- Saturday Night Music Mix
- Sunday Night Music Mix
- List of MTV Europe VJs
- MTV Live HD - MTV Networks high definition television channel in Europe and South America.
- Viacom Gets MTV Europe - New York Times
- "New AUGUST schedules for MTV European". MTV European website. Retrieved 11 January 2014.
- Official MTV Europe Website
- MTV Networks Europe Website
- Viacom Brand Solutions International
- MTV Europe Screenshots
- MTV Europe's full history (in Polish)
- MTV Chill Out Zone Playlists
- MTV International