|This article needs additional citations for verification. (July 2011)|
|Launched||May 1, 2002|
|Owned by||Viacom Media Networks (Viacom)|
|Picture format||480i (SDTV)|
|Headquarters||New York City, New York|
|Sister channel(s)||MTV, MTV2, MTV Jams, MTVu, MTV Tr3s|
|Available on many U.S. cable providers||Check local listings for channels|
|Verizon FiOS||Channel 214|
|AT&T U-verse||Channel 509|
|Part of a series on|
in the United States
|Programs on MTV|
|Censorship on MTV|
|Viacom Media Networks|
MTV Hits is an American digital cable television network that is owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel primarily broadcasts music videos and its format resembles that of MTV before the addition of other programming to that network in the 1990s, and the slow decrease in its reliance on music video programming. Like MTV and VH1's other spin-off channels, MTV Hits is based on an automated "wheel" schedule that was introduced during the early years of MTV2. The loop repeats three times a day, starting at 6 a.m. Eastern Time, and then resetting at 2 p.m. and 10 p.m.
When MTV Hits launched on May 1, 2002, its programming consisted entirely of music videos. As with MTV Jams, the network was named for a daily program on MTV; in this case, MTV Hits, which was that network's main pop music video program. The network consisted of current hit music videos, along with a few older videos from earlier in the year, as well as a few from the late 1990s. The network maintained a commercial-free format, outside of internal promotions for MTV and MTV-branded properties.
My Hitlist era (2005–2006)
In 2005, the network began airing a feature called "My Hitlist Month", which was based on viewer selected playlists, submitted to a newly launched network website. This, as well as artist-selected playlists, aired occasionally on the network through 2006.
Playlistism era (2006–2011)
On December 18, 2006, the "Hit List" theme returned to MTV Hits. At first, "Playlistism" consisted of replays of the viewer hit lists from the past, as well as new playlists from sister networks MTV2 and MTVU, as well as artist and themed playlists. In 2009, the network began to accept traditional commercial advertising, which generally consists of direct response advertising and ads for ringtone providers.
March 2012 reimaging
Until March 26, 2012, the network's logo remained the same since its launch, with a minor readjustment in February 2010 of the iconic "M" to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks. A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Hits". MTV Jams followed with the same reimaging on April 13.
The network discontinued many of the playlist shows throughout 2009 and 2010, while keeping the Playlistism name until it faded out entirely by late January 2011, when the network restored its former 'illustration from a music box' imaging to identify the network between commercial blocks. The lower-left banner which formerly listed playlist dedications is now solely dedicated to promotional messages and a rolling advertisement for the network's music video web portal. MTV News segments (usually not pertaining to news but segments about upcoming films and albums) also air on the network, and are currently the only daily presence of the network's news division on any of MTV's American networks.
Generally, except for artists which were popular before the period, all music videos on the channel are from after 1997, with a heavy focus on current music.
The network's programming is focused mostly on themed blocks, with the general music video programming being Music Mix;
- Music Mix: General music videos.
- Latest & Greatest: Featuring two consecutive videos from the same artist, consisting of the artist's current single followed by an older hit.
- Unplugged: Performances from the acoustic concert series.
- Fresh Faces: Music videos from new artists.
- Fierce Females: Music videos from female artists.
- Best Girl Groups: Music videos from female groups, past and present.
- Artist Collection: An hour-long block of videos from a single artist.
- Clubland: An hour-long block of EDM videos; this program also airs on MTV.
Another feature on the channel is weekly Video Premieres, with new videos airing at the top of each hour throughout the day. In October 2012, MTV Hits began simulcasting college-oriented sister network mtvU on weekdays from 11 p.m. to 1 a.m. ET, branded as "mtvU on MTV Hits", allowing for mtvU programming to be seen outside of college campuses, or on cable systems that do not carry the national mtvU feed. This simulcast was discontinued in January 2013.
MTV Hits, as a part of the MTV Digital Suite, is available on the digital tiers of many cable providers, along with Verizon FiOS, and AT&T U-verse. It is one of the few remaining Digital Suite channels that is not available on DirecTV or Dish Network (the Digital Suite having been created to provide an advantage of digital cable-exclusive channels to providers). One of the last cable holdouts, Time Warner Cable, added the music channels of the Digital Suite in the summer of 2012 as part of a wider agreement to give TWC's tablet application access to Viacom's networks.
MTV Hits Latin America is carried on several digital cable systems in Latin America in a localized form. This version still uses the Playlistism model, a remainder of the period when MTV Hits U.S. was broadcast in the region.
UK & Ireland
In the United Kingdom and Ireland, MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed blocks (such as Urban Beats and Spanking New Music). The channel launched on May 1, 2001, replacing MTV Extra.
In Italy, MTV Hits plays chart hits non-stop. The channel was launched on August 23, 2003.
On January 29, 2010, the Brazilian version of MTV Hits was renamed VH1 MegaHits, after Abril, the parent company of MTV Brasil, gained exclusive rights to the MTV brand in that country. MTV Hits remains as the title of a program, MTV Hits, on that network.
- Littleton, Cynthia (16 May 2012). "Viacom, Time Warner Cable settle app flap; Viacom channels to be available on iPad viewing service". Variety. Retrieved 17 May 2012.