MTV Music (UK and Ireland)
|Launched||1 February 2011|
|Owned by||Viacom International Media Networks Europe|
|Picture format||16:9, 576i (SDTV)|
|Audience share||0.1% (November 2012, BARB)|
|Smallworld Cable||Channel 357|
|UPC Ireland||Channel 708|
|Virgin Media||Channel 310|
|TalkTalk Plus TV||Channel 431|
MTV Music is a non-stop music entertainment channel operated by Viacom International Media Networks Europe.
MTV Networks Europe announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland. The channel replaced MTV Shows. On the date of MTV Shows' closure and MTV Music's launch, MTV moved up the Sky programme guide from its long-held berth at the head of the Music section to the Entertainment guide; in return the MTV Shows broadcast capacity moved down from the Entertainment section to take the place of MTV in the Music guide, becoming MTV Music.
The MTV Music channel launched in Italy on 1 March 2011, replacing MTV Plus. The channel is also available in the Netherlands, Belgium and Switzerland. In October 2013 an Irish feed of the channel was launched.
MTV Music began broadcasting in widescreen on 28 March 2012.
On October 15, 2013 MTV Music launches an Irish feed.
- A List Playlist - music video show
- Official UK Chart - the UK weekly chart
- Official Dance Chart - the weekly UK Dance chart
- Official Urban Chart - the weekly UK Urban chart
- Official Rock Chart - the weekly UK Rock Chart
- Hot Hits - video music show featuring the hottest and newest tracks
- Top 10 Biggest Tracks Right Now - The Top 10 biggest music videos
- This Week's MTV Top 20 - MTV music chart show featuring the top 20 videos of the week
- Top 10 Video Countdown - A themed video countdown show featuring a band/artist/theme
- MTV Live - live music performance from selected bands or artists
- From the Beginning - A music video show that plays a chosen artists videos from their first to last/latest
- Back to the Start - A music video show that plays a specific artists videos from latest to their first
- Down With Droopy D - A music video show performance from reselected music or artists
- "MTV to launch new flagship music channel". Beehive City. 2011-01-19. Retrieved 2013-04-27.
- "Le note 7 giorni su 7: nasce Mtv Music" (in Italian). Corriere della Sera. 2011-03-01. Retrieved 2013-04-27.