MacWEEK

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MacWEEK
MacWEEK cover nov98.png
MacWEEK cover dated 5 November 1998
Type trade journal
Format Paper and online magazine
Owner(s) Michael Tchong,
John Anderson,
Glenn Patch,
Dick Govatski, and
Michael F. Billings
and from 1988 Ziff-Davis
Founded 1987
Language English
Ceased publication 1999
ISSN 0892-8118
Official website defunct

MacWEEK was a controlled-circulation weekly Apple Macintosh trade journal based in San Francisco founded by Michael Tchong, John Anderson, Glenn Patch, Dick Govatski, and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous Mac the Knife.

Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly,[1] which caused a number of its existing sponsors to withhold their advertising. eMediaWeekly was published from August 24, 1998[2] to February 1, 1999.[3] The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld and MacCentral sites.[4]

Apple employees, following the example of executive Jean-Louis Gassee, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.

References[edit]

  1. ^ http://news.cnet.com/2100-1001-211229.html&st.ne.2.head
  2. ^ Engst, Adam C. (May 18, 1998). "Farewell MacWEEK, Welcome e/media Weekly". TidBITS. TidBITS Publishing, Inc. Retrieved July 30, 2009. 
  3. ^ Engst, Adam C. (February 8, 1999). "eMediaweekly Folds After Five Months". TidBITS. TidBITS Publishing, Inc. Retrieved July 30, 2009. 
  4. ^ Engst, Adam C. (March 5, 2001). "MacWEEK to Roll Into MacCentral". TidBITS. TidBITS Publishing, Inc. Retrieved July 30, 2009.