Machine Shop Records
|Machine Shop Records|
|Parent company||Warner Music Group
|Founded||2001 (as The Shinoda Imprint)|
|Distributor(s)||Warner Bros. Records (US)
WEA International Inc (Int)
|Genre||Hip hop, underground hip hop, alternative rock, nu metal|
|Country of origin||United States|
|Location||Beverly Hills, California|
Machine Shop Records is a record label, events company, and lifestyle brand founded by American rock band Linkin Park band members Brad Delson and Mike Shinoda in 2001. The label is notable for releasing music in rock, hip-hop, underground hip-hop, alternative rock and nu metal music amongst other genres. The label is driven in joint by Shinoda and Delson under the mantra: "We are a think tank and a creative studio."
The label is responsible for bringing up artists, such as Holly Brook (now known as Skylar Grey), Styles of Beyond, No Warning and Shinoda's side project Fort Minor. The label has marked up 80 releases as of 2014.
- 1 History
- 2 Events
- 3 Other works
- 4 Artists
- 5 Discography
- 6 Crew and employees
- 7 See also
- 8 References
- 9 External links
2001-02: Early years
The label was originally known as The Shinoda Imprint, named after Mike Shinoda. The label only had the potential to release the extended plays for the bands fan club annually. Shinoda wanted to release albums of Linkin Park under the label, but the albums were already managed by the parent company Warner Bros. Records, and managing the albums on his alone basis was a difficult job. The first release under the label was for the fan club, LP Underground 2.0, which was released on November 18, 2002. The label also made available some enhanced features, such as T-shirts, sticker, key-chain, a band picture, guitar pick and membership card. The album was co produced by Don Gilmore with Shinoda. On November 17, 2003, the label released another extended play for the LPU fan club, entitled LP Underground 3.0, which featured the unreleased songs in the live album Live in Texas (which was released on November 18, 2003 through the record label).
2003-07: Mainstream success
The label was later renamed to Machine Shop after the involvement of the band members in the work. Brad Delson took over the work as an A&R representative of the label. The label got the breakthrough success after the release of the overnight recorded collaborative EP by Jay-Z and Linkin Park, entitled Collision Course, which was released under the collaboration of labels, Roc-A-Fella, Warner Bros. and Machine Shop. The EP was released on November 30, 2004. The EP was certified as Platinum in America. Later the label signed artists like No Warning, Simplistic and LNDN. Suffer, Survive became the first non-Linkin Park album and non shared label album to be released under the label. It was released on October 19, 2004. The album featured only 10 songs. The songs like, Dirtier Than the Next, Bad Timing and Hopeless Case gave a breakthrough success to the band and indirectly to the label. On November 18, 2003, the live album by Linkin Park Live in Texas was released under the label and Warner Bros; which was also certified as Platinum. It was also released as a DVD which featured Chester Bennington breaking Brad Delson's guitar. At the end of the concert, Joe Hahn threw a piece of his equipment on the stage floor. On November 22, 2005, the label again marked its success on releasing the album The Rising Tied by Fort Minor which was a side project by the founder Shinoda. Under the success of the album many artists like Styles of Beyond and Holly Brook were signed in the label. Holly Brook released two independent EPs Holly Brook EP and Sony CONNECT Sets under the label, whereas Styles of Beyond indirectly released singles in which they were featured through the project of Fort Minor. The singles by Fort Minor like Petrified/Remember the Name gave success to S.O.B. and Fort Minor. The breakthrough single Where'd You Go featuring Holly Brook marked number four on the Billboard Hot 100 making it the best ever debut song by any One-Hit-Wonder. The label meanwhile was also releasing EPs for Linkin Park Underground, and in addition it also released an EP for the fan club of Fort Minor, Militia. The label also released mixtapes like We Major and Razor Tag. The signing of S.O.B. brought the group back into the spotlight and marked success. On May 23, 2006, the label released Like Blood Like Honey by Holly Brook which was her debut album, which gave her the spot of #23 of U.S. Heat charts. In 2006, the label again gained spotlight after the single Numb/Encore by Linkin Park & Jay-Z won the Grammy Award for Best Rap/Sung Collaboration. On October 10, 2005, the label released a mixtape of its own which was named as Machine Shop Mixtape. It featured Various Artists like Taproot, Papa Roach, Deftones and many others.
Mike Shinoda has stated on his blog that, as of January 2009, Machine Shop Recordings will be on hiatus due to disagreements between the label and its parent company Warner Bros. On 23 May 2010 Shinoda stated a new release was likely, suggesting that they are looking to the UK for new releases. The label then released the album only in America. The label then signed out artists like Holly Brook and Styles of Beyond, due to disagreements with Warner Bros. In the course of time although there weren't many releases, but the label missed the release of the score album by Linkin Park Transformers: Revenge of the Fallen – The Score.
After hiatus: 2009-present
The first release by the label after hiatus is Download to Donate like Download to Donate for Haiti, Download to Donate for Haiti V2.0 and Download to Donate: Tsunami Relief. This project was handled by Shinoda and Enrique Iglesias. Later the release of 8-bit Rebellion! marked the return of the label, in America. The first big release after hiatus is A Thousand Suns by Linkin Park which was released on September 2010. The album landed on the top of Billboard 200 marking the return to the mainstream success of label. later the success was Living Things, Recharged and The Hunting Party which marked mainstream success in United States. In 2013 the label again released an non-Linkin Park album Resurrection of the Wolf only in US, No Warning after the band reunited. The label also released soundtrack album Mall. The label releases the singles by the band only in United States, the release in other countries is released under the parent label. The label also released The Hunting Party outside US for the first time after hiatus in Australia.
- Cypress Hill
- DJ Z-Trip
- Snoop Dogg
- The Used
- Less Than Jake
- Ghostface Killah
- Funeral for a Friend
- Mike V. and the Rats
- No Warning
- Autopilot Off
- My Chemical Romance
- Taking Back Sunday
- Mindless Self Indulgence
- The Bled
- Styles of Beyond
- Madina Lake
- Art of Chaos
- The Used
- The Blackout
- Chris Cornell
- The Bravery
- Busta Rhymes
- Ashes Divide
- Street Drum Corps
Concert for the Philippines
The label's goal for the event was to design identity for Music for Relief's 'Concert for the Philippines. The label designed Concert for the Philippines branding, resulting in $500K raised for Typhoon Haiyan disaster relief. The label also crafted look and feel of entire event from fliers to stage design, signage and live TV broadcast. The label Created exclusive concert for the Philippines memorabilia including gold bracelet, poster and apparel. the label worked with artists like Linkin Park, Bad Religion, American rock band Heart and The Offspring in the event.
Sunset Strip Music Festival
The label had set a goal of rebranding the festival to appeal to a younger, more informed demographic. There was a creative brand identity for entire music festival. The label consulted Music for Relief on festival on booth activation, resulting in 3x increase in funds raised.
The Mall art show
||This section may require copy editing for grammar, style, cohesion, tone, or spelling. (November 2014)|
The label sets a focus and then work on it. The label says that they are a thinking tank and a creative studio. The label has a cycle to complete any mission or any target which includes terms like:
- Brand Identity
By these terms the label has worked on various ideas.
PlugAir is a software platform created by the label as a solution to combat copyright infringement. The label partnered with Japan-based cloud storage startup, rebranding it to increase brand awareness in non-Japanese markets. The label redesigned PlugAir device and packaging. It also facilitated distribution of 5,000+ units to the Link Park community and created video content for marketing and promotional purposes. The label accompanied CEO to WebSummit in Dublin to present to potential investors and partners.
The label collaborated with Harman International Industries to invigorate the Infinity brand through the design and launch of a new line of audio products. A 2014 documentary film, The Distortion of Sound, which features Shinoda, was also released in support of Infinity. The label announced partnership at CES 2014 and designed Infinity One portable speaker with Harman International's Hong Kong based creative studio. The label also won CES 2014 Innovations Design Award for the work done for music. The label consulted kbs+ and Edelman on marketing/PR rollout plan.
The label collaborated with a snowboard brand 686 to develop a new snowboard jacket concept. The label managed seamless collaboration with 686 Mike Shinoda. It also designed textile pattern swatch and apparel design. Joe Hahn of Linkin Park helped in film content direction and production. Video content and behind-the-scenes interview series featured on influential culture site Hypebeast. Sold out snowboard jacket at online portal for major distributor Zumiez.
The label collaborated with Japanese audio manufacturer Fostex and toy conglomerate Good Smile to develop new audio device brand platform. It advised on industrial design of headphone product and conducted US market competitive analysis of audio landscape analysis. They developed go-to-market strategy.
Power the World
Power the World is an organization founded by Linkin Park. The goal of the label was to create awareness for Linkin Park's clean energy initiative in partnership with the United Nations Foundation. The label designed new website to effectively communicate Power The World's mission. It also created cohesion among all social media assets. It again coordinated production of Power the World video commercial, "The Story of Imani" which got 51k+ YouTube Views.
LP Recharge is a Facebook game created by Kuuluu Interactive Entertainment. the goal of the label in distribution of game was to drive awareness and gameplay of LP RECHARGE Facebook game, released in line with the launch of the single A Light That Never Comes, Linkin Park's collaboration with Steve Aoki. The game was highly engaged social media platforms:
- Facebook: 99k sign-ups.
- Instagram: 264,758 likes.
- Twitter: 153mm impressions.
- Aggregate total media/blog reach of 2.4mm daily page views.
The label created 2 branded video commercials with over 125K combined YouTube views.
|Act||Year signed||Releases under Machine Shop||Description|
|Linkin Park||2001||20||American rock band from Agoura Hills, California. They are the first artist signed under the label.|
|Dean DeLeo||2005||—||American guitarist known for his work with American rock band Stone Temple Pilots. He is also known for his role in the short-lived bands Talk Show and Army of Anyone. He became the second solo artist to sign under the label after Fort Minor, although he never released his own albums.|
|No Consequence||2009||3||Group inspired by the founder of the label Mike Shinoda.|
|LNDN||2011||2||Group from Chicago. Released two albums as a collaboration with Nass.|
|No Warning||2003||2||A hardcore punk band from Toronto, Canada. The group became the second group to get signed under the label|
|Ryan Giles||2013||1||A solo artist who works with different bands and worked with Linkin Park on the track Truth Inside a Lie.|
|Beta State||2013||2||A four-piece San Francisco band formed in 2009. They have been working hard to break into mainstream success, playing for the likes of Linkin Park, The Strokes, Florence and the Machine, Young the Giant, Cage the Elephant, and The Manchester Orchestra.|
|Linkin Park Underground||2001||15||The official fan club of Linkin Park. They release a CD annually only for the fans of the band.|
|Act||Years on the label||Releases under Machine Shop||Description|
|Fort Minor||2005–2006||4||Side project by Mike Shinoda, which is currently on hiatus.|
|Styles of Beyond||2005–2007||1||Underground hip-hop group which was currently on hiatus until their departure in 2013.|
|Skylar Grey||2005–2009||3||Solo artist, who worked with Shinoda on the song "Where'd You Go".|
|Simplistic||2002–2012||2||A rock band who released an EP and a studio album under the label. The group is hugely inspired by Shinoda. The band is now defunct.|
|The Rosewood Fall||2006||1||The group is now defunct.|
The following is the list of all albums released through Machine Shop Records and distributed by Warner Bros. Records. Any additional record label involved are specified.
|2002||Linkin Park Underground||LP Underground 2.0||EP||
|2003||LP Underground 3.0||
|Linkin Park||Live in Texas||Live||
|2004||The Rosewood Fall||Demonstrate||Studio||
|No Warning||Suffer, Survive||
|Linkin Park Underground||LP Underground 4.0||EP||
|Jay-Z & Linkin Park||Collision Course
(released with Roc-A-Fella)
|2005||Fort Minor||Instrumental Album: The Rising Tied||Digital||
|Various Artists||Machine Shop Mixtape||Mixtape||
|Skylar Grey||Holly Brook EP||EP||
|Sony CONNECT Sets||EP||
|Fort Minor||Fort Minor: We Major||Mixtape||
|Linkin Park Underground||LP Underground 5.0||EP||
|Fort Minor||The Rising Tied||Studio||
|2006||Skylar Grey||Like Blood Like Honey||Studio||
|Linkin Park Underground||LP Underground 6.0||
|2007||Linkin Park||Minutes to Midnight||Studio||
|Styles of Beyond||Razor Tag||Mixtape||
|Linkin Park Underground||LP Underground 7.0||EP/Live||
|2008||Linkin Park||Road to Revolution: Live at Milton Keynes||Live||
|2009||No Consequence||In the Shadow of Gods
(released with Basick)
|Linkin Park Underground||LP Underground 9.0: Demos||Demo||
|2010||Various Artists||Download to Donate for Haiti||Compilation||
|Linkin Park||8-Bit Rebellion||Soundtrack||
|A Thousand Suns||Studio||
|Linkin Park Underground||LP Underground X: Demos||Compilation/Demo||
|2011||Various Artists||Download to Donate for Haiti V2.0||Compilation||
|Download to Donate: Tsunami Relief||
|Linkin Park Underground||LP Underground 11.0||Demo||
|Linkin Park||Living Things||
|Linkin Park Underground||LP Underground 12.0||Demo||
(released with Basick and Invictus Records)
|Beta State||#Friendship - Deluxe Edition||Reissue||
|Linkin Park Underground||LP Underground XIII||Demo||
|2014||No Warning||Resurrection of the Wolf
(released with Bridge 9)
|Linkin Park||The Hunting Party||Studio||
|Linkin Park Underground||LP Underground XIV||Demo||
|Linkin Park & Alec Puro||Mall: Music from the Motion Picture||Soundtrack||
Crew and employees
- Mike Shinoda - Founder, President, Creative Director, Producer, engineering
- Brad Delson - A&R Representative, Producer
- Rob Cavallo - Producer, A&R
- Kaiserman Tamar - Vice President, New Business Development
- Kiel Berry - Executive Vice President (EVP)
- Tatiana Koffman - Director of Strategy & In-House Counsel
- Rickey Kim - Creative Director
- Lorenzo Errico - Project Coordinator
- Patrick Thursby - Project Manager
- Richard Kistner - CNC Horizontal Mill Operator
- Stephen E. Gregory - Quality Control Director
- Jody Caverly - Machinist
- Kymm Britton – publicity
- Kas Mercer – publicity
- Jessica Sklar – publicity
- Annie Nguyen – publicity
- Machine Shop Linkedin Linkedin
- Who is Skylar Grey Machine Shop Recordings
- Styles of Beyond and Machine Shop
- Linkin Park Offer No Warning From Their Machine Shop MTV August 20, 2004.
- Fort Minor discography Discogs
- The Shinoda Imprint LP Association
- Billboard - 14 May 2005 - Page 55 Billboard
- Trust, Gary (2009-08-07). "Ask Billboard: Steve Vai, Jay-Z, Radiohead". Billboard. Retrieved 2009-08-08.
- "Gold & Platinum: Linkin Park". Recording Industry Association of America. Retrieved June 15, 2014.
- Skylar Grey's journey from being Holly Brook
- Holly Brook Like Blood Like Honey Discogs
- Machine Shop Mixtape Last.fm
- Warner Bros. Records rock act Linkin Park is demanding its release from Warner Music Group in the wake of a dispute over a renegotiation of the band's contract. Billboard May 03, 2005
- "About Download to Donate: Tsunami Relief".
- About Download to Donate for Haiti
- "ARIA Charts – Accreditations – 2006 Albums". Australian Recording Industry Association. Retrieved October 10, 2010.
- "Certified Awards" (ENTER "LINKIN PARK" INTO THE "KEYWORDS" BOX, THEN SELECT "SEARCH"). British Phonographic Industry. Retrieved October 10, 2010.
- "Gold-/Platin-Datenbank (Linkin Park)" (in German). Bundesverband Musikindustrie. Retrieved September 8, 2010.
- "Austrian certifications – Linkin Park" (in German). IFPI Austria. Retrieved June 15, 2014. Enter Linkin Park in the field Interpret. Click Suchen
- "The Official Swiss Charts and Music Community: Awards (Linkin Park)". swisscharts.com. Hung Medien. Retrieved June 15, 2014.
- "Canadian certifications – Linkin Park". Music Canada. Retrieved June 11, 2014.
- "RIANZ Top 50 Albums Chart – Chart #1322 – Sunday 18 August 2002". Recording Industry Association of New Zealand. Archived from the original on December 25, 2012. Retrieved October 10, 2010.
- "Certifications Albums Linkin Park" (in French). Syndicat National de l'Édition Phonographique. Retrieved June 11, 2014.
- "Results 4 for 'Linkin Park Hunting Party'". JB Hi-Fi. Retrieved June 1, 2014.
- Project Revolution tour to offer free download samplar to concert goers Msopr 2004
- Concert for the Philippines Music for Relief
- Guide To The 2013 Sunset Strip Music Festival
- Beast Astray - The Mall Art Show Facebook
- The birth of PlugAir Facebook
- Hamasaki Ayumi releases her two singles "Terminal" and "XOXO" on the PlugAir platform. Barks Japan September 18, 2014.
- Infinity Harman International Industries
- 686 X Shinoda
- 686 Machine Shop Recordings
- ToonMachine Shop Recordings
- The Story of ImaniYouTube
- Thoughts on a new Fort Minor Album Linkin Park Association
- Mike Shinoda Talks Possible Fort Minor Follow-Up, First Hearing Eminem
- Official site
- Machine Shop Marketing
- Machine Shop Weekly music update
- Machine Shop's Instagram page
- Machine Shop Marketing's MySpace
- Machine Shop's Facebook page