Machine Shop Records

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Machine Shop Records
Machine Shop Records.png
Parent company Warner Music Group
(Access Industries)
Founded 2001 (as The Shinoda Imprint)[1]
Founder Mike Shinoda
Brad Delson
Distributor(s) Warner Bros. Records (US)
WEA International Inc (Int)
Genre Hip hop, underground hip hop, alternative rock, nu metal
Country of origin United States
Location Beverly Hills, California
Official website machineshop.co

Machine Shop Records is a record label, events company, and lifestyle brand founded by American rock band Linkin Park band members Brad Delson and Mike Shinoda in 2001. The label is notable for releasing music in rock, hip-hop, underground hip-hop, alternative rock and nu metal music amongst other genres. The label is driven in joint by Shinoda and Delson under the mantra: "We are a think tank and a creative studio."

The label is responsible for bringing up artists, such as Holly Brook,[2] Styles of Beyond,[3] No Warning[4] and Shinoda's side project Fort Minor.[5] The label has marked up 80 releases as of 2014.

History[edit]

2001-02: Early years[edit]

American multi instrumentalist Mike Shinoda founded Machine Shop Records in 2001.

The label was originally known as The Shinoda Imprint, named after Mike Shinoda.[6] The label only had the potential to release the extended plays for the bands fan club annually. Shinoda wanted to release albums of Linkin Park under the label, but the albums were already managed by the parent company Warner Bros. Records, and managing the albums on his alone basis was a difficult job. The first release under the label was for the fan club, LP Underground 2.0, which was released on November 18, 2002. The label also made available some enhanced features, such as T-shirts, sticker, key-chain, a band picture, guitar pick and membership card. The album was co produced by Don Gilmore with Shinoda. On November 17, 2003, the label released another extended play for the LPU fan club, entitled LP Underground 3.0, which featured the unreleased songs in the live album Live in Texas (which was released on November 18, 2003 through the record label).

2003-07: Mainstream success[edit]

The label was later renamed to Machine Shop after the involvement of the band members in the work. Brad Delson took over the work as an A&R representative of the label. The label got the breakthrough success after the release of the overnight recorded collaborative EP by Jay-Z and Linkin Park, entitled Collision Course, which was released under the collaboration of labels, Roc-A-Fella, Warner Bros. and Machine Shop. The EP was released on November 30, 2004.[7] The EP was certified as Platinum in America.[8] Later the label signed artists like No Warning, Simplistic and LNDN. Suffer, Survive became the first non-Linkin Park album and non shared label album to be released under the label. It was released on October 19, 2004. The album featured only 10 songs. The songs like, Dirtier Than the Next, Bad Timing and Hopeless Case gave a breakthrough success to the band and indirectly to the label. On November 18, 2003, the live album by Linkin Park Live in Texas was released under the label and Warner Bros; which was also certified as Platinum.[9] It was also released as a DVD which featured Chester Bennington breaking Brad Delson's guitar. At the end of the concert, Joe Hahn threw a piece of his equipment on the stage floor. On November 22, 2005, the label again marked its success on releasing the album The Rising Tied by Fort Minor which was a side project by the founder Shinoda.[5] Under the success of the album many artists like Styles of Beyond and Holly Brook were signed in the label.[10] Holly Brook released two independent EPs Holly Brook EP and Sony CONNECT Sets under the label, whereas Styles of Beyond indirectly released singles in which they were featured through the project of Fort Minor. The singles by Fort Minor like Petrified/Remember the Name gave success to S.O.B. and Fort Minor. The breakthrough single Where'd You Go featuring Holly Brook marked number four on the Billboard Hot 100 making it the best ever debut song by any One-Hit-Wonder. The label meanwhile was also releasing EPs for Linkin Park Underground, and in addition it also released an EP for the fan club of Fort Minor, Militia. The label also released mixtapes like We Major and Razor Tag. The signing of S.O.B. brought the group back into the spotlight and marked success. On May 23, 2006, the label released Like Blood Like Honey by Holly Brook which was her debut album, which gave her the spot of #23 of U.S. Heat charts.[11] In 2006, the label again gained spotlight after the single Numb/Encore by Linkin Park & Jay-Z won the Grammy Award for Best Rap/Sung Collaboration. On October 10, 2005, the label released a mixtape of its own which was named as Machine Shop Mixtape. It featured Various Artists like Taproot, Papa Roach, Deftones and many others.[12]

After hiatus: 2009-present[edit]

Dean DeLeo of Stone Temple Pilots is signed under the label, but didn't release any of his own albums.

Mike Shinoda has stated on his blog that, as of January 2009, Machine Shop Recordings will be on hiatus due to disagreements between the label and its parent company Warner Bros. On 23 May 2010 Shinoda stated a new release was likely, suggesting that they are looking to the UK for new releases.[3] The label then released the album only in America.[13] The label then signed out artists like Holly Brook and Styles of Beyond, due to disagreements with Warner Bros. The label still releases album by Linkin Park and LP Underground. In 2013 the label again released an non-Linkin Park album Resurrection of the Wolf only in US, No Warning after the band reunited.The label released albums like Minutes to Midnight, A Thousand Suns, Living Things, Recharged and The Hunting Party which marked mainstream success in United States.[14][15][16][17][18][19][20][21]

The label also released compilation albums for Download to Donate like Download to Donate for Haiti, Download to Donate for Haiti V2.0 and Download to Donate: Tsunami Relief.[22][23] This project was handled by Shinoda and Enrique Iglesias. The label also released soundtrack albums like 8-bit Rebellion! and Mall. The label releases the singles by the band only in United States, the release in other countries is released under the parent label. The label also released The Hunting Party outside US for the first time after hiatus in Australia.[24]

Events[edit]

Projekt Revolution[edit]

The label manages the festival Projekt Revolution by the band, annually. Many artists listed below worked with the label during the festival.[25]

Concert for the Philippines[edit]

The label's goal for the event was to design identity for Music for Relief's 'Concert for the Philippines. The label designed Concert for the Philippines branding, resulting in $500K raised for Typhoon Haiyan disaster relief. The label also crafted look and feel of entire event from fliers to stage design, signage and live TV broadcast. The label Created exclusive concert for the Philippines memorabilia including gold bracelet, poster and apparel. the label worked with artists like Linkin Park, Bad Religion, American rock band Heart and The Offspring in the event.[26]

Sunset Strip Music Festival[edit]

The label had set a goal of rebranding the festival to appeal to a younger, more informed demographic. There was a creative brand identity for entire music festival. The label consulted Music for Relief on festival on booth activation, resulting in 3x increase in funds raised.[27]

The Mall art show[edit]

In 2014, the label worked with Red Bull and Good Smile company and put up an art show named as "Beast Astray", an art exhibit inspired by the motion picture, Mall.[28]

Other works[edit]

This is the focus areas cycle.

The label sets a focus and then work on it. The label says that they are a thinking tank and a creative studio. The label has a cycle to complete any mission or any target which includes terms like:

  • Strategy
  • Ideation
  • Execution
  • Design
  • Production
  • Brand Identity

By these terms the label has worked on various ideas.[citation needed]

PlugAir[edit]

PlugAir is a software platform created by the label as a solution to combat copyright infringement. The label partnered with Japan-based cloud storage startup, rebranding it to increase brand awareness in non-Japanese markets. The label redesigned PlugAir device and packaging. It also facilitated distribution of 5,000+ units to the Link Park community and created video content for marketing and promotional purposes. The label accompanied CEO to WebSummit in Dublin to present to potential investors and partners.[29]

The label recently collaborated with Beatrobo to release Hamasaki Ayumi's two hit singles Terminal and XOXO on the PlugAir platform.[30]

Infinity[edit]

The label collaborated with Harman International Industries to invigorate the Infinity brand through the design and launch of a new line of audio products. A 2014 documentary film, The Distortion of Sound, which features Shinoda, was also released in support of Infinity. The label announced partnership at CES 2014 and designed Infinity One portable speaker with Harman International's Hong Kong based creative studio. The label also won CES 2014 Innovations Design Award for the work done for music. The label consulted kbs+ and Edelman on marketing/PR rollout plan.[31]

686[edit]

The label collaborated with a snowboard brand 686 to develop a new snowboard jacket concept. The label managed seamless collaboration with 686 Mike Shinoda. It also designed textile pattern swatch and apparel design. Joe Hahn of Linkin Park helped in film content direction and production. Video content and behind-the-scenes interview series featured on influential culture site Hypebeast. Sold out snowboard jacket at online portal for major distributor Zumiez.[32][33]

Toon Workshop[edit]

The label collaborated with Japanese audio manufacturer Fostex and toy conglomerate Good Smile to develop new audio device brand platform. It advised on industrial design of headphone product and conducted US market competitive analysis of audio landscape analysis. They developed go-to-market strategy.[34]

Power the World[edit]

Power the World is an organization founded by Linkin Park. The goal of the label was to create awareness for Linkin Park's clean energy initiative in partnership with the United Nations Foundation. The label designed new website to effectively communicate Power The World's mission. It also created cohesion among all social media assets. It again coordinated production of Power the World video commercial, "The Story of Imani" which got 51k+ YouTube Views.[35]

LP Recharge[edit]

The official cover for LP Recharge.

LP Recharge is a Facebook game created by Kuuluu Interactive Entertainment. the goal of the label in distribution of game was to drive awareness and gameplay of LP RECHARGE Facebook game, released in line with the launch of the single A Light That Never Comes, Linkin Park's collaboration with Steve Aoki. The game was highly engaged social media platforms:

  • Facebook: 99k sign-ups.
  • Instagram: 264,758 likes.
  • Twitter: 153mm impressions.
  • Aggregate total media/blog reach of 2.4mm daily page views.

The label created 2 branded video commercials with over 125K combined YouTube views.[citation needed]

Artists[edit]

Current acts[edit]

Act Year signed Releases under Machine Shop Description
Linkin Park 2001 20 American rock band from Agoura Hills, California. They are the first artist signed under the label.
Dean DeLeo 2005 American guitarist known for his work with American rock band Stone Temple Pilots. He is also known for his role in the short-lived bands Talk Show and Army of Anyone. He became the second solo artist to sign under the label after Fort Minor, although he never released his own albums.
No Consequence 2009 3 Group inspired by the founder of the label Mike Shinoda.
LNDN 2011 2 Group from Chicago. Released two albums as a collaboration with Nass.
No Warning 2003 2 A hardcore punk band from Toronto, Canada. The group became the second group to get signed under the label
Ryan Giles 2013 1 A solo artist who works with different bands and worked with Linkin Park on the track Truth Inside a Lie.
Beta State 2013 2 A four-piece San Francisco band formed in 2009. They have been working hard to break into mainstream success, playing for the likes of Linkin Park, The Strokes, Florence and the Machine, Young the Giant, Cage the Elephant, and The Manchester Orchestra.
Ayumi Hamasaki 2014 2 First Asian artist to get signed in the label.
Linkin Park Underground 2001 15 The official fan club of Linkin Park. They release a CD annually only for the fans of the band.

Former acts[edit]

Act Years on the label Releases under Machine Shop Description
Fort Minor 2005–2006 4 Side project by Mike Shinoda, which is currently on hiatus.
Styles of Beyond 2005–2007 1 Underground hip-hop group which was currently on hiatus until their departure in 2013.
Skylar Grey 2005–2009 3 Solo artist, who worked with Shinoda on the song "Where'd You Go".
Simplistic 2002–2012 2 A rock band who released an EP and a studio album under the label. The group is hugely inspired by Shinoda. The band is now defunct.
The Rosewood Fall 2006 1 The group is now defunct.

Current producers[edit]

Past producers[edit]

Discography[edit]

The following is the list of all albums released through Machine Shop Records and distributed by Warner Bros. Records. Any additional record label involved are specified.

Linkin Park has got a total of 20 releases under the label.
Skylar Grey released three albums on the label before leaving Machine Shop in 2009.
Year Artist Album Type Details
2002 Linkin Park Underground LP Underground 2.0 EP
  • Released: November 18, 2002
2003 LP Underground 3.0
  • Released: November 17, 2003
Linkin Park Live in Texas Live
2004 The Rosewood Fall Demonstrate Studio
  • Released: July 8, 2004
  • Chart positions: #105 U.S.
No Warning Suffer, Survive
  • Released: October 19, 2004
  • Chart positions: #55 U.S.
Linkin Park Underground LP Underground 4.0 EP
  • Released: November 22, 2004
Jay-Z & Linkin Park Collision Course
(released with Roc-A-Fella)
  • Released: November 30, 2004
  • Chart position: #1 U.S.
  • RIAA certification: Platinum
2005 Fort Minor Instrumental Album: The Rising Tied Digital
  • Released: January 1, 2005
Various Artists Machine Shop Mixtape Mixtape
  • Released: October 4, 2005
Skylar Grey Holly Brook EP EP
  • Released: October 11, 2005
Sony CONNECT Sets EP
  • Released: October 29, 2005
Fort Minor Fort Minor: We Major Mixtape
  • Released: October 30, 2005
Linkin Park Underground LP Underground 5.0 EP
  • Released: November 21, 2005
Fort Minor The Rising Tied Studio
  • Released: November 22, 2005
  • Chart Positions: #51 U.S.
  • JPN certifications: 3x Platinum
2006 Skylar Grey Like Blood Like Honey Studio
  • Released: May 23, 2006
  • Chart Positions: #26 U.S. Heat
Fort Minor Sessions@AOL Live/EP
  • Released: July 18, 2006
  • Chart Positions: #10 Jpn
Militia EP
  • Released: November 22, 2006
Linkin Park Underground LP Underground 6.0
  • Released: December 5, 2006
2007 Linkin Park Minutes to Midnight Studio
  • Released: May 14, 2007
  • Chart Positions: #1 U.S.
  • RIAA Certification: 3x Platinum
Styles of Beyond Razor Tag Mixtape
  • Released: July 30, 2007
Linkin Park Underground LP Underground 7.0 EP/Live
  • Released: December 5, 2007
2008 Linkin Park Road to Revolution: Live at Milton Keynes Live
  • Released: November 21, 2008
  • Chart Positions: #41 U.S.
  • RIAA Certification: Gold
2009 No Consequence In the Shadow of Gods
(released with Basick)
Studio
  • Released: 17 August 2009
Linkin Park Underground LP Underground 9.0: Demos Demo
  • Released: December 3, 2009
  • Chart Positions:
    • 73 Austria
    • 66 Germany
    • 29 New Zealand
2010 Various Artists Download to Donate for Haiti Compilation
  • Released: January 19, 2010
Linkin Park 8-Bit Rebellion Soundtrack
  • Released: April 26, 2010
A Thousand Suns Studio
  • Released: September 15, 2010
  • Chart Position: #1 U.S.
  • RIAA Certification: Gold
Linkin Park Underground LP Underground X: Demos Compilation/Demo
  • Released: November 17, 2010
2011 Various Artists Download to Donate for Haiti V2.0 Compilation
  • Released: January 11, 2011
Download to Donate: Tsunami Relief
  • Released: March 22, 2011
Linkin Park Underground LP Underground 11.0 Demo
  • Released: November 15, 2011
Simplistic Coconut EP
  • Released: 25 December 2011
2012 Bradycardia Studio
  • Released: 2 June 2012
Linkin Park Living Things
  • Released: June 26, 2012
  • Chart Positions: #1 U.S.
  • RIAA Certification: Gold
Linkin Park Underground LP Underground 12.0 Demo
  • Released: November 16, 2012
2013 No Consequence IO
(released with Basick and Invictus Records)
Studio
  • Released: January 1, 2013
  • Chart Positions: #72 U.S.
  • RIAA Certification: Silver
Beta State #Friendship - Deluxe Edition Reissue
  • Released: May 21, 2013
Linkin Park Recharged Remix
  • Released: October 29, 2013
  • Chart Positions: #10 U.S.
Linkin Park Underground LP Underground XIII Demo
  • Released: November 18, 2013
2014 No Warning Resurrection of the Wolf
(released with Bridge 9)
Studio
  • Released: February 18, 2014
Linkin Park The Hunting Party Studio
  • Released: June 13, 2014
  • Chart Positions: #3 U.S.
Linkin Park Underground LP Underground XIV Demo
  • Released: November 21, 2014
Linkin Park & Alec Puro Mall: Music from the Motion Picture Soundtrack
  • Released: December 12, 2014

Upcoming releases[edit]

List of upcoming releases
Artist Album details
No Warning
  • Title: TBA
  • Release date: 2015
No Consequence
  • Title: TBA
  • Release date: TBA
Fort Minor

Crew and Employee[edit]

  • Mike Shinoda - Founder, President, Creative Director, Producer, engineering
  • Brad Delson - A&R Representative, Producer
  • Rob Cavallo - Producer, A&R
  • Kaiserman Tamar - Vice President, New Business Development
  • Kiel Berry - Executive Vice President (EVP)
  • Tatiana Koffman - Director of Strategy & In-House Counsel
  • Rickey Kim - Creative Director
  • Lorenzo Errico - Project Coordinator
  • Patrick Thursby - Project Manager
  • Richard Kistner - CNC Horizontal Mill Operator
  • Stephen E. Gregory - Quality Control Director
  • Jody Caverly - Machinist
  • Kymm Britton – publicity
  • Kas Mercer – publicity
  • Jessica Sklar – publicity
  • Annie Nguyen – publicity

See also[edit]

References[edit]

  1. ^ Machine Shop Linkedin Linkedin
  2. ^ Who is Skylar Grey Machine Shop Recordings
  3. ^ a b Styles of Beyond and Machine Shop
  4. ^ Linkin Park Offer No Warning From Their Machine Shop MTV August 20, 2004.
  5. ^ a b Fort Minor discography Discogs
  6. ^ The Shinoda Imprint LP Association
  7. ^ Billboard - 14 May 2005 - Page 55 Billboard
  8. ^ Trust, Gary (2009-08-07). "Ask Billboard: Steve Vai, Jay-Z, Radiohead". Billboard. Retrieved 2009-08-08. 
  9. ^ "Gold & Platinum: Linkin Park". Recording Industry Association of America. Retrieved June 15, 2014. 
  10. ^ Skylar Grey's journey from being Holly Brook
  11. ^ Holly Brook Like Blood Like Honey Discogs
  12. ^ Machine Shop Mixtape Last.fm
  13. ^ Warner Bros. Records rock act Linkin Park is demanding its release from Warner Music Group in the wake of a dispute over a renegotiation of the band's contract. Billboard May 03, 2005
  14. ^ "ARIA Charts – Accreditations – 2006 Albums". Australian Recording Industry Association. Retrieved October 10, 2010. 
  15. ^ "Certified Awards" (enter "Linkin Park" into the "Keywords" box, then select "Search"). British Phonographic Industry. Retrieved October 10, 2010. 
  16. ^ "Gold-/Platin-Datenbank (Linkin Park)" (in German). Bundesverband Musikindustrie. Retrieved September 8, 2010. 
  17. ^ "Austrian certifications – Linkin Park" (in German). IFPI Austria. Retrieved June 15, 2014.  Enter Linkin Park in the field Interpret. Click Suchen
  18. ^ "The Official Swiss Charts and Music Community: Awards (Linkin Park)". swisscharts.com. Hung Medien. Retrieved June 15, 2014. 
  19. ^ "Canadian certifications – Linkin Park". Music Canada. Retrieved June 11, 2014. 
  20. ^ "RIANZ Top 50 Albums Chart – Chart #1322 – Sunday 18 August 2002". Recording Industry Association of New Zealand. Archived from the original on December 25, 2012. Retrieved October 10, 2010. 
  21. ^ "Certifications Albums Linkin Park" (in French). Syndicat National de l'Édition Phonographique. Retrieved June 11, 2014. 
  22. ^ "About Download to Donate: Tsunami Relief". 
  23. ^ About Download to Donate for Haiti
  24. ^ "Results 4 for 'Linkin Park Hunting Party'". JB Hi-Fi. Retrieved June 1, 2014. 
  25. ^ Project Revolution tour to offer free download samplar to concert goers Msopr 2004
  26. ^ Concert for the Philippines Music for Relief
  27. ^ Guide To The 2013 Sunset Strip Music Festival
  28. ^ Beast Astray - The Mall Art Show Facebook
  29. ^ The birth of PlugAir Facebook
  30. ^ Hamasaki Ayumi releases her two singles "Terminal" and "XOXO" on the PlugAir platform. Barks Japan September 18, 2014.
  31. ^ Infinity Harman International Industries
  32. ^ 686 X Shinoda
  33. ^ 686 Machine Shop Recordings
  34. ^ ToonMachine Shop Recordings
  35. ^ The Story of ImaniYouTube
  36. ^ Thoughts on a new Fort Minor Album Linkin Park Association
  37. ^ Mike Shinoda Talks Possible Fort Minor Follow-Up, First Hearing Eminem

External links[edit]