Machinima.com

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Machinima, Inc.
Machinima fairuse.PNG
Web address http://www.machinima.com/
Type of site Machinima, Entertainment Production, Gaming Community, News Source
Registration Free, Optional
Available in English
Owner Allen DeBevoise,[1] Philip DeBevoise
Current status Active

Machinima, Inc. (/məˈʃnɨmə/ or /məˈʃɪnɨmə/) is a gaming and media streaming website, and a multi-channel network. Machinima.com aims to be a hub for machinima, the art of creating animated videos in real-time virtual game environments. The site features machinima-related articles, news and film and tech related content. Machinima productions can be submitted for possible redistribution after staff review.[2]

Machinima.com has widespread availability across multiple platforms such as YouTube, Twitter, and Facebook, and through Android and Apple's iOS.[3] The company was founded in January 2000[3] by Hugh Hancock of Strange Company, and is headquartered in Los Angeles, California.[4]

The company's name, 'Machinima', is a portmanteau of the words 'machine' and 'cinema',[5] and relates to the use and manipulation of video-game technology to create animations.[6] The website has helped to bring attention to machinima, the art of creating animated videos in real-time virtual game environments, and to encourage productions based on game engines other than those of id Software's first-person shooter computer game series Quake.[7] As of May 24, 2014, Machinima has over 1,026,504 followers on Twitter,[8] 1,451,677 fans on Facebook,[9] and over 11,315,632 subscribers to its YouTube channel.[10]

Programming[edit]

Machinima, Inc. hosts thousands of videos through a series of YouTube channels which include, but are not limited to Prime, Respawn, Realm, Sports, VS, and Trailers. The content uploaded onto these channels are produced in-house and by signed directors from around the world.[11] Machinima signs personalities such as SeanzViewEnt, Adam Kovic, and the duo "Steve and Larson".

Machinima, Inc. also utilizes social media platforms such Facebook and Twitter to provide fans with timely news, featured uploads, interactive questions, and live event coverage. Machinima's Facebook pages and Twitter accounts cater to each of their network channels like the main Machinima channel (which has over 1 million Facebook fans as of September 10, 2012[12]), Prime, Respawn, Realm, Sports, VS, Trailer, Happy Hour, Inside Gaming, and ETC.

Inside Gaming[edit]

Inside Gaming is the editorial brand of Machinima, Inc.[13] Coverage of gaming news, previews, and reviews is provided for more than 600,000 weekly viewers through daily and weekly shows on its YouTube channel.[13] It is hosted by Adam Kovic, an employee of Machinima, under the alias The Dead Pixel. It was under this alias his notability and fame were built, when it was his initial Xbox Live Gamertag. Kovic has since risen to be a "star" within the Machinima community. He is often seen in Halo 3-themed machinima form, which is recognisable by his lava-red Recon helmet.

Inside Gaming is the successor to Machinima's discontinued segment, Inside Halo, which was less successful due to the lack of news surrounding the Halo series. Inside Halo was also hosted and started by "Soda God" and he let Adam host the show one week and Soda God the other. When Soda God ceased hosting Inside Halo as often, Kovic unintentionally gained control of the series given that he was doing more recent episodes. Eventually an official co-host, Matt Dannevik joined Adam Kovic on the set of Inside Gaming Daily, the daily format of Inside Gaming, and was laid off in December 2012. Bruce Greene and James Willems now regularly co-host with Kovic, and have started their own YouTube channel under Inside Gaming.[14]

Inside Gaming also hosts its own awards show, the Inside Gaming Awards, annually in Los Angeles.[13] The awards show celebrates the biggest developers and achievements in the video-games industry,[13] and features top gaming choices by viewers and the staff of Inside Gaming. Categories in which games are selected include Game of the Year, Best Online Multiplayer, Best Original Games, and many more.[15]

Adam Kovic, the host of Inside Gaming at the 2010 Inside Gaming Awards

Winners of the Inside Gaming Awards[edit]

Category 2010 2011 2012 2013
Game of the Year Red Dead Redemption The Elder Scrolls V: Skyrim Halo 4 Grand Theft Auto V
Best Trailer Deus Ex Human Revolution: E3 Trailer Dead Island: Official Announcement Trailer The Last of Us: Gamescom 2012 Trailer Cyberpunk 2077: Teaser Trailer
Best Multiplayer Call of Duty: Black Ops Gears of War 3 Halo 4 - competitive
Mass Effect 3 - co-operative
Battlefield 4 - competitive
BattleBlock Theater - co-operative
Best Story Red Dead Redemption Portal 2 Spec Ops: The Line BioShock Infinite
Best Art Direction Kirby's Epic Yarn Deus Ex: Human Revolution Journey BioShock Infinite
Best Animation God of War III Batman: Arkham City Max Payne 3 N/A
Best Game Cinematography God of War III Uncharted 3: Drake's Deception Mass Effect 3 N/A
Best Indie Game Minecraft Bastion Fez Runner 2
Best Character Design John Marston (Red Dead Redemption) Wheatley (Portal 2) The Walking Dead: Season One N/A
Best DLC Mass Effect 2: Lair of the Shadow Broker Fallout New Vegas: Old World Blues World of Warcraft: Mists of Pandaria StarCraft II: Heart of the Swarm
Best Downloadable Game Limbo Bastion The Walking Dead: Season One N/A
Most Original Game Minecraft Rock of Ages Hotline Miami N/A
Best Control Call of Duty: Black Ops N/A N/A N/A
Best Innovation in Game Design Forge 2.0 (Halo: Reach) N/A N/A N/A
Best Environmental Design N/A N/A Dishonored N/A
Best Original Score Red Dead Redemption Bastion N/A N/A
Best Weapon Grappling Hook (Just Cause 2) N/A N/A N/A
Best Sound Design Red Dead Redemption Dead Space 2 N/A The Last of Us
Most Immersive N/A N/A N/A Grand Theft Auto V
Best Voice Acting N/A N/A N/A The Last of Us
Gamer's Choice Award N/A The Elder Scrolls V: Skyrim Assassin's Creed III Battlefield 4

Machinima Live[edit]

Machinima, Inc. streams live frequently on their channels via Twitch. This includes the streaming of video gameplay events, convention coverage, and more. Streams can be viewed love on Twitch or on YouTube on Machinima Live. Machinima Live is well known for it’s 24 hour live stream such as one that took place in 2010 after the release of Call of Duty: Black Ops. Machinima staff, directors, and guests took part in playing the game in attempt to reach 15th prestige while taking 4 hour shifts. Such an event also occurred after the release of Call of Duty: Modern Warfare 3.[16]

Seananners and Sark from Machinima Respawn discuss E3 live

Original Programming[edit]

Mortal Kombat: Legacy[edit]

On April 11 of 2011, Machinima aired Mortal Kombat: Legacy, a live action series produced by Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment and Warner Premiere featuring Michael Jai White, Darren Shahlavi, Jeri Ryan and Tamoh Penniket. Based on the Mortal Kombat series, Legacy succeeds the short film Mortal Kombat: Rebirth, which takes place in an alternate universe. This series was aired exclusively on the Machinima YouTube channel and served over 60 million combined views.[17][18]

Bite Me[edit]

Bite Me: Season 2 red carpet event with Justin Giddings and Yousef Abu-Taleb

Bite Me is a web series released on December 31, 2010 about three gamers as they find themselves in the midst of a real life zombie outbreak. Relying only on the knowledge and skills they have accrued over years of gaming, these guys will have to drop the controller and pick up anything that they can use as a weapon. For the first season of the show, Machinima partnered with Microsoft and Capcom and accumulated over 14 million viewers. The second season was released on March 6, 2012 and was also aired on the premium cable network for horror, FEARnet.[19]

Street Fighter: Assassin's Fist[edit]

On May 23 of 2014, Machinima aired Street Fighter: Assassin's Fist, a live action Street Fighter series produced by Capcom and created by Joey Ansah and Christian Howard who made the popular short film Street Fighter: Legacy reprising their roles as Ken and Akuma from the film.[20][21]

Machinima Prime[edit]

Machinima has developed a premium channel to feature the highest quality content produced by network content creators along with major production companies and Hollywood studios known as Machinima Prime. Weekly shows that run on Prime include, but are not limited to Life on the Road, XARM, Prank Lab, and Halo 4: Forward Unto Dawn.[22]

Halo 4: Forward Unto Dawn[edit]

Halo 4: Forward Unto Dawn is a live-action web series that debuted on October 5, 2012 and continued until the release of Halo 4 on November 6, 2012. The series represents the largest monetary investment Microsoft has ever put behind a live-action Halo project. The goal of the web series is to introduce the franchise to people unfamiliar with the games. In this long awaited epic series, Halo fans will be taken back to the infamous beginning of the Human/Covenant war, when the Master Chief inspired a young cadet who would eventually become the commander of the UNSC's greatest vessel ever: the UNSC Infinity.[23]

XARM[edit]

XARM is a combat-sports concept reality show series produced by Endemol USA in which fighters compete. XARM is a fast-growing brutal combat sport featuring fighters from across the MMA universe. A combination of arm wrestling and MMA XARM is visceral and bloody - there is nowhere to hide and no escape.[24]

Prank Lab[edit]

Prank Lab is an original new series of practical jokes captured on hidden camera. The show is from Katalyst Media, the production company founded by Ashton Kutcher and Jason Goldberg. Prank lab pushes the boundaries and brings members of the public to the brink of insanity with its mix of unbelievable pranks and jaw-dropping quick hits.[25]

TH3 cLAN[edit]

TH3 cLAN is a series about a clan of Call of Duty players encountering several troubles along their way to prepare for the annual Machinima clan gaming tournament with the winning clan getting $50,000. The clan consists of an ultra-rude gamer named Aaron (Eric Pumphrey), his friend Sam (Luke Baybak), former television actor named Mike (Dylan Saunders), and an un-grown 24-year old named Josh (Kyle S. Moore).

Tainted Love[edit]

Tainted Love tells the humorous story of a delivery boy named Barry (Orlando Jones) and his girlfriend Jezebel (Deanna Russo) who is pregnant, trying to pay for their baby's insurance fee. But when Jezebel tries robbing Barry's criminal boss Fred Lucas (Eric Roberts) for the money, things go awry and Barry and Jezebel must try to survive with Fred Lucas and the vengeful investigator Detective Jerry Jamshid after them.

Machinima VS[edit]

In 2012, Machinima, Inc. branched out to competitive side of gaming with the inclusion of Machinima VS. This channel is set to feature event coverage from some of the world’s best players, teams, and casters with the highest level of gameplay.[26]

Happy Hour[edit]

Happy Hour is a block focusing on animations on weekends.

List of series[edit]

Arby 'n' the Chief

A live action/Machinima series created by Jon Graham, credited as Jon CJG (who was formerly known as DigitalPh33r when the series first began production). The series revolves around the lives of Halo 2 figurine versions of Master Chief and the Arbiter as they play Halo series games and pull off various shenanigans. The series is a comedy, but has also adopted a dramatic narrative style in recent seasons. The series ended on its seventh season. It aired on the primary Machinima channel.

Sanity Not Included

A sketch comedy series created by Dexter Manning and Lyle Burruss (credited as Dexterboy124 and GuitarmasterX7). After a series of sketches created in various video games, the series also features an animated segment featuring fictionalized versions of Dexter and Lyle. After its third season, Lyle left the show, and was replaced by ImmortalHDFilms. It initially aired on the primary Machinima channel, though was moved over to Machinima's Happy Hour channel.

Sonic For Hire

A series created by Mike Parker and Micheal William for LowBrow Studios. The animated shorts focus on Sonic the Hedgehog as he gets washed up and is looking for work with Miles "Tails" Prower, Doctor Eggman, Earthworm Jim, and Knuckles the Echidna. The crew face typical problems such as survival and being broke while also facing less typical problems such as starting a fire, the world falling apart, and games of Chicken. The series concluded on its seventh season. It, like Sanity Not Included, aired on the primary Machinima channel, but was moved to the Happy Hour channel.

Two Best Friends Funtime Adventures

An animated spinoff of the Two Best Friends Play let's play series, written and voiced by series creators Matt and Pat and animated by 2Snacks. The series features fictionalized versions of the Two Best Friends cast exploring worlds based on different video games while debating with one another about various facets of gaming culture, mechanics, and history. While the first two episodes aired on the primary Machinima channel like its parent series, later episodes have been posted exclusively to the Happy Hour channel.

History[edit]

Inside Gaming Awards 2011
2011 Inside Gaming Awards presented by Machinima

In December 1999, id Software released Quake III Arena. According to Paul Marino, executive director of the Academy of Machinima Arts & Sciences, film makers who had been using prior versions of the Quake series to record animated videos, then called "Quake movies", were initially excited, but the enthusiasm dampened when id announced that, in an attempt to curtail cheating in multiplayer games, it would take legal action against anyone who released details of Quake III's networking code, which was included in the game's game demo file format. This precluded the use of custom demo-editing tools that had facilitated the creation of videos that used the older Quake and Quake II demo file formats, slowing the release of new Quake movies. Another contributing factor to this decline was that the self-referential nature of the gaming-related situations and commentary of Quake movies was losing novelty. Marino explained bluntly that "the joke was getting old".[27] Therefore, the Quake movie community needed to reinvent itself.[28]

Machinima Versus, the latest addition to the prime Machinima network

In January 2000, Hugh Hancock launched Machinima.com, a resource for video makers who used computer and video games as a medium. The site's name was foreign to the Quake movie community. The term machinima was originally machinema, a portmanteau of machine and cinema. However, Hancock had misspelled the term in a previous email, and the new name stuck because he and Anthony Bailey, who had worked on Quake done Quick, liked the now-embedded reference to anime.[29]

The site opened with multiple articles, interviews, and tutorials, and was soon able to acquire exclusive releases of new productions. One such work, Quad God, was the first to use Quake III Arena[29] and the first to be released in a conventional video file format instead of a demo file format exclusive to a certain game. The switch to conventional media offended some machinima producers, but Quad God, by Tritin Films helped to introduce machinima to a wider audience[30] and to solidify Machinima.com's launch.[29] Matt Kelland, Dave Morris, and Dave Lloyd called the release of Quad God "a key moment in the development of machinima.[30] In turn, as Machinima.com became more popular throughout 2000, other game engines, such as that of Unreal Tournament, became the basis of new productions and the focus of new software tools for machinima.[29]

2006-present[edit]

On 30 January 2006, Hancock announced his resignation as editor-in-chief of Machinima.com and that control of the site would be transferred to the staff of Machinima, Inc. Among the reasons cited for the change were differences in approach to the site and a desire to devote more time to Strange Company's 2006 machinima production BloodSpell. Hancock called the decision "possibly the biggest step I've taken since I founded Strange Company nearly nine years ago."[citation needed]

Microsoft announces Machinima integration with Xbox Live

In May 2009, Machinima released the series called Terminator Salvation: The Machinima Series, a prequel before the 2009 film, comprising six episodes.[31] It was about the story of one of the characters named Blair Williams (voiced by Moon Bloodgood) and her story about her reaction to the apocalyptic war between machines and humans. It was also distributed by Warner Premiere, Wonderland Sound and Vision and The Halcyon Company. It is currently for download in iTunes, XBOX Live, PlayStation Network and Amazon Video.[32]

Towards the end of 2010, Machinima revamped their webpage and removed the forums (wanting users to use the Facebook page instead), and the ability to upload videos.[citation needed]

In January 2012, Machinima discontinued their podcast feeds on iTunes without an in-feed announcement. Back episodes remain available but no new episodes have appeared on the feed since moving to YouTube exclusively. In June 2012, Machinima partnered with Meteor Entertainment to promote Hawken which is a highly anticipated free-to-play online game to be released in December 2012.[33] In the same month, Microsoft announced the inclusion of Machinima programming on Xbox Live during the Electronic Entertainment Expo gaming industry event.[34] In May 2012, Google invested $35 million into Machinima. It was the first time Google has openly backed a content company by taking an equity stake.[35] In December 2012, Machinima.com announced it was letting go of 23 staff from its workforce. Machinima said the lay-offs where due to re-organizing as part of its global growth strategy, but were still hiring in other key divisions whilst these layoffs were happening.[36]

In March 2014, Warner Bros. led an $18 million round of funding for Machinima.[37]

Expansion of distribution mediums[edit]

Machinima, Inc. has expanded on to many websites and platforms to distribute their content. Machinima currently maintains their main website, eleven YouTube channels, an XboxOne application, an Xbox 360 application, an iPhone/iPad application, an Android application, Facebook applications, Facebook/Twitter/Google+ feeds, and a newsletter that distributes news content.

Social media integration[edit]

Machinima uses social networking throughout a variety of services including Facebook and Twitter as distribution platforms for its productions.

Machinima also has Integration with Apple IOS and Microsoft Xbox Live service.[38]

Machinima's partnership with Google includes Google's £30 million investment into Machinima.[39] The channel has become the most popular non music channel on YouTube.[40][41]

Additionally, Machinima.com has +1,364,447 users on Google+. Machinima frequently posts content for users on various social media networks core to the concept of sharing and generating hits for Machinima-affiliated videos.

Social Media figures[edit]

11,518,203 YouTube subscribers.[42]

4,795,639,963 YouTube video views.[42]

1,379,999 Facebook likes.[43]

13,167 talking about Machinima via Facebook.[43]

676,468 followers on Twitter.[44]

Ranked 40,461 visited site in the USA.[45]

Figures accurate as of July 12, 2013.

Criticism of Machinima.com[edit]

As a Multi Channel Network Machinima has over 5000 partners worldwide[46] who are contracted to produce video content under the Machinima brand.[6] The company has been criticised for the use of perpetual contracts.[47] Ben Vacas, known to the YouTube community as 'Braindeadly', attracted media attention in January 2013 over contractual issues with Machinima.[48] Under the terms of his contract, Machinima were permitted to place advertisements on Vacas's videos and in return he would receive a percentage of the profits generated.[48] However, the contract also disclosed that it existed "in perpetuity";[47] meaning Machinima would hold the rights to any content created by Vacas published on his partnered YouTube channel in his lifetime, a detail Vacas failed to read.[47]

In January 2014, Machinima was alleged to be paying its YouTube video partners for showing Xbox One content. According to reports, the content must be at least 30 seconds long and the Xbox One must be mentioned by name. An accompanying legal agreement also states that the partner "may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games". Additionally, the agreement includes language stating that the video producer must keep the details of the promotional agreement confidential, or they do not qualify for the promotional payment. Videos participating in this promotion tag their videos with the tag: XB1M13. Microsoft has issued statements indicating that it had no knowledge of the promotion.[49]

Machinima has faced a large amount of criticism from YouTube members and viewers for a lack of transparency with its associates, placing advertisements on their associate channels' videos without permission and a lack of transparency in revenues made. One associate member, Clash, also criticised Machinima for insensitively placing an advertisement on a video dedicated to his ailing dog.[50][51]

See also[edit]

References[edit]

  1. ^ Connie Guglielmo (2012-04-18). "Google Invests in Machinima, Sees 'Financial Return'". Forbes. Retrieved 2012-09-18. 
  2. ^ Machinima.com Film Submission.
  3. ^ a b "Machinima, Inc.: Private Company Information - Businessweek". Businessweek.com. Retrieved 8 February 2013. 
  4. ^ "Machinima Breaks One Billion Monthly Video Views". Machinima.com. Retrieved 16 February 2013. 
  5. ^ "About Us - Machinima". Machinima. Retrieved 15 February 2013. 
  6. ^ a b DVorkin, Lewis. "Who's Doing It Right? How Machinima.com Got 70 Million Viewers on YouTube - Forbes". Forbes.com. Retrieved 8 February 2013. 
  7. ^ Marino, 12–13
  8. ^ "Machinima (Machinima) on Twitter". Twitter.com. Retrieved 24 May 2014. 
  9. ^ "Machinima". Facebook. Retrieved 24 May 2014. 
  10. ^ "Machinima". YouTube. Retrieved 24 May 2014. 
  11. ^ "Machinima.com - Distribution". Machinima. Retrieved 2012-09-12. 
  12. ^ "Machinima.com - 1,000,000 Fans on Facebook". Machinima. Retrieved 2012-09-10. 
  13. ^ a b c d "Machinima Announces Winners of Third Annual Inside Gaming Awards - Machinima". Machinima.com. Retrieved 16 February 2013. 
  14. ^ "'''YouTube''': ''Inside Gaming''". Youtube.com. Retrieved 2012-09-18. 
  15. ^ Sonntag, Lawrence. "Machinima.com Announces Nominees for Inside Gaming Awards 2011". Machinima. Retrieved 2012-09-10. 
  16. ^ Fassino, Justin. "Machinima - Call of Duty Black Ops Live Stream". Machinima. Retrieved 2012-09-10. 
  17. ^ "'''YouTube''': ''Mortal Kombat: Legacy''". Youtube.com. Retrieved 2012-09-18. 
  18. ^ "Machinima - Mortal Kombat Airing Exclusively on Machinima". Machinima. Retrieved 2012-09-10. 
  19. ^ "'''YouTube''': ''Bite Me''". Youtube.com. Retrieved 2012-09-18. 
  20. ^ Street Fighter Assassin's Fist Machinima Announcement
  21. ^ STREET FIGHTER: Assassin's Fist TRAILER!
  22. ^ "'''YouTube''': ''Machinima Prime''". Youtube.com. 2010-12-16. Retrieved 2012-09-18. 
  23. ^ "'''YouTube''': ''Halo 4: Forward Unto Dawn''". Youtube.com. Retrieved 2012-09-18. 
  24. ^ "'''YouTube''': ''XARM''". Youtube.com. Retrieved 2012-09-18. 
  25. ^ "'''YouTube''': ''Prank Lab''". Youtube.com. Retrieved 2012-09-18. 
  26. ^ "'''YouTube''': ''Machinima VS''". Youtube.com. Retrieved 2012-09-18. 
  27. ^ Marino, 10–11.
  28. ^ Marino, 11.
  29. ^ a b c d Marino 12.
  30. ^ a b Kelland, Morris, & Lloyd, 30.
  31. ^ Terminator Salvation: The Machinima Series (Ep. 1 Preview) on YouTube
  32. ^ By Nando the Barbarian (2009-05-21). "Terminator Salvation (BD) | WBshop.com | Warner Bros". Terminatorsalvation.warnerbros.com. Retrieved 2012-09-18. 
  33. ^ "Machinima Partners with Meteor Entertainment". VentureBeat. Retrieved 2012-09-10. 
  34. ^ "Xbox Live is getting Nickelodeon, Machinima, & tons of live sports". VentureBeat. Retrieved 2012-09-10. 
  35. ^ "Google Invests in Machinima". AllThingsD.com. Retrieved 2012-09-10. 
  36. ^ "Machinima Layoffs". 
  37. ^ "Warner Bros. Is Buying a Stake in Struggling YouTube Net Machinima. Here’s Why". Retrieved 15 August 2014. 
  38. ^ "Machinima Overview". 
  39. ^ Guglielmo, Connie. "Forbes - Google invests in Machinima sees financial return". 
  40. ^ "The Independent". Irish Independent. 2013-02-02. 
  41. ^ Guglielmo, Connie. "Forbes - google invests in machinima sees financial return". 
  42. ^ a b "YouTube machinima page.". 
  43. ^ a b "Machinima Social Tracking.". 
  44. ^ "Twitter figures". 
  45. ^ "Traffic Ranking.". 
  46. ^ "Affiliates - Machinima". Machinima. Retrieved 15 February 2013. 
  47. ^ a b c Marsden, Rhodri (2013-01-23). "Channels spawned by YouTube are making a fortune but are the people making the videos missing out?". London: The Independent. Retrieved 15 February 2013. 
  48. ^ a b Stuart, Tessa. "Rage Against Machinima". Houston Press. Retrieved 15 February 2013. 
  49. ^ http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/
  50. ^ Good, Owen. "YouTuber Blasts Machinima As The ContentID Controversy Grinds On (Update)". Kotaku. 
  51. ^ Video For Machinima Video on YouTube
Achievements
Preceded by
JennaMarbles
Top Subscribed Channel on YouTube
machinima
Ranked fourth as of December 2012
Succeeded by
nigahiga
Preceded by
RihannaVEVO
Top Subscribed Channel on YouTube
machinimarespawn
Ranked 23 as of November 2011
Succeeded by
davedays

External links[edit]