|Industry||Sportswear and Sports Goods|
|Headquarters||Crespellano, Bologna, Italy|
|Revenue||€ 64 million|
Macron S.P.A. Italian sporting apparel company based in Crespellano, Bologna, Italy is a European leader in the production of active sportswear. Macron operates in three main business areas: teamwear, apparel and accessories for professional and amateur teams in (football, basketball, volleyball, baseball, handball, five a side football, and running); -merchandising- official kits, free time apparel and accessories for the supporters of Macron’s Sponsored Clubs; -leisurewear- sports inspired apparel for those who want to wear Macron off the field.
- 1 History
- 2 Sponsorship
- 2.1 Olympic Committees
- 2.2 Associations
- 2.3 Baseball
- 2.4 Basketball
- 2.5 Football
- 2.6 Handball
- 2.7 Rugby
- 2.8 Rugby League
- 2.9 Weightlifting
- 2.10 Volleyball
- 2.11 Wheelchair Power Hockey
- 3 External links
- 4 References
Macron's growth reaches new levels as the company acquires the naming rights of Bolton Wanderers stadium. From July 2014, Bolton's ground will be known as the Macron Stadium. In addition Macron will also be the official kit supplier for Bolton.
Macron is already an internationally recognized brand, renowned for the quality of its products and reliability of its service, and now counts SSC Napoli, SS Lazio, Aston Villa,Leeds United,Real Betis and Scottish Rugby among professional clubs that it sponsors.Having reached a leadership position in the teamwear business, Macron has also introduced a collection of “sports-inspired” leisurewear, designed for young, smart and dynamic consumers.
The ‘Macron Store’ project is launched – a unique outlet for the full range of Macron products, from teamwear to leisurewear, from merchandising to accessories. It is the ultimate place for professional athletes, amateur enthusiasts, and organizations looking for quality in the technical products. To bring supporters closer to their teams, Macron also opens its Official Online Shop, for online sales of the official merchandise.
The steady growth of the company is reflected once again in the need for new space: Macron opens a new office and expands its range of products to include rugby, handball and five a side football.
Macron opens its horizons, and expands throughout the world: first to Europe, then the United States, Canada and the Middle East. Macron products are worn by a growing number of professional and amateur athletes worldwide.
Macron’s adventure in professional football begins, with its first contract with a top-level professional club, Bologna FC 1909. Since then, the Macron brand has been seen on the official shirts of the best and most renowned teams in the world. The important partnerships signed by Macron have led to a more advanced technical development of its products, in terms of design and materials.
As a result of its significant growth, Macron moves to larger premises in Crespellano, where there is enough room for all its activities under one roof: the conception, design, prototyping and distribution of technical apparel for baseball, basketball and volleyball and football.
Macron reaches an important milestone celebrating its 10th anniversary. Macron’s reputation is growing steadily especially thanks to the manufacturing and direct sales of its own brand, specializing in the production of technical sportswear for both clubs and individual athletes..
With the acquisition of Record Sports, workshop specialized in sportswear manufacturing, the production of apparel for baseball, basketball and volleyball is now developed alongside the equipment distribution business. In this period the Company (from ’74 to ’78 Macron Record Sports) produces also for renowned brands such as Adidas, Nike, Spalding, Reebok, Champion with focus on the manufacturing of the sponsored professional teams’ uniforms.
Macron is founded in Bologna and starts its business as Italian exclusive distributor of baseball equipment for Mac Gregor USA and for other American brands operating in the baseball field.
Teams and associations sponsored by Macron are:
Non-national representative teams
Wheelchair Power Hockey