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Mad Decent is a Philadelphia via Los Angeles-based record label spearheaded by Diplo, a successful record producer and also leader of dancehall project Major Lazer. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world. [ Recently, it has embraced ] citation needed moombahton, a genre of electronic dance music founded by DJ Dave Nada. The label is also known for its series of free concerts in major cities known as Block Parties. [1 ] This tradition began in Philadelphia in 2008. [2 ] Another venture of Mad Decent is their imprint label [3 ] Jeffrees, that regularly puts releases out for a limited-time free download and then later on online retailers. The label is home to a large roster of [4 ] techno, dancehall and electropop artists among other artists. Its roster currently includes Baauer, Blaqstarr, Crookers, Diplo, Major Lazer, The Partysquad, Rusko, Raf Riley, Riff Raff, Snoop Lion, and Zeds Dead among others. For Christmas 2013, the label re-released various singles from the label mixed with Christmas songs. These were compiled in an EP called A Very Decent Christmas. [5 ]
The label gained more attention in 2012 and 2013, with the worldwide success of
Baauer's single " Harlem Shake", which went viral on YouTube. It is also received attention for its involvement in the production and management of [6 ] Snoop Dogg's album " Reincarnated", which he released under the name 'Snoop Lion' as he converted to [7 ] Rastafari and began to make reggae instead of his usual hip hop.
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