The label gained more attention in 2012 and 2013, with the worldwide success of Baauer's single "Harlem Shake", which went viral on YouTube. It is also received attention for its involvement in the production and management of Snoop Dogg's album "Reincarnated", which he released under the name 'Snoop Lion' as he converted to Rastafari and began to make reggae instead of his usual hip hop.
Since 2008, the label has created a multiple city Mad Decent Block Party tour throughout the United States. This travelling festival began at a much smaller scale with simply a rented tent on a Philadelphia street. The event is in line with the overall concept of the label showcasing global pop and dance music.  With the growth of electronic music's popularity in the United States, Mad Decent Block Party has now expanded to 22 dates in 2014, up from 13 in 2013 and 8 in 2012. The featured artists at the events has expanded from featuring Mad Decent's roster to high profile artists such as Matt and Kim and Outkast.