Madame Alexander

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Madame Alexander Doll Company, LLC
Industry Toys and Dolls
Founder(s) Beatrice Alexander
Headquarters New York, New York
Products Dolls for all ages
Owner(s) Madame Alexander Doll Company, LLC
Madame Alexander's Wendy doll, from the 2004 Total Moves collection

Madame Alexander Doll Company, LLC Is a doll company that creates, designs and manufactures Baby, Play and Collectible dolls. Since the company's inception in 1923, Madame Beatrice Alexander, a talented, entrepreneurial, New York woman with a vision to engage a child's imagination thru doll play, has inspired girls of all ages throughout the generations, to have fun, to grow, to learn, to imagine. The Madame Alexander Doll Company upholds that vision today and encourages girls of all ages to enjoy a lifetime of fun delighting fans with Baby, Play and limited edition doll collections that are beautifully designed, age-appropriate products of quality and craftsmanship. The company¹s doll expertise enjoys licensee partnerships with some of literatures best know classics including Disney®, Wizard of Oz®, Gone with the Wind®, Fancy Nancy®, Pinkalicious®, Angelina Ballerina®. Madame Alexander Doll Company is an affiliate of Kahn Lucas,a 4th generation young girls apparel company. To learn more about the Madame Alexander Alexander Doll Company, visit

About Kahn Lucas® - Since 1889, Kahn Lucas is a 4th generation family-owned and operated company with a proud 123-year heritage of “always age-appropriate” SM design fashions that let little girls look like little girls. The company’s mission is simple: dress beautifully, live beautifully. Backed by a commitment to family-friendly design, quality, safety, value, and customer service, Kahn Lucas is distributed both domestically and internationally at all levels of retail in sizes newborn – size 16. Kahn Lucas welcomed the Madame Alexander Doll Company brands to the family in 2012. To learn more, visit

History - Madame Alexander was also the business name of Beatrice Alexander (1895-1990), who was born Bertha Alexander,[1] later changed her name to Beatrice, married Philip Behrman and then started her doll business.[2] She was an American entrepreneur who created the first "collectible" dolls based on a licensed character – Scarlett O'Hara from the book and movie Gone with the Wind.[3] She was also one of the early creators of mass-produced dolls in honor of living people, with dolls of the famous Dionne quintuplets in 1936 and a set of 36 Queen Elizabeth II dolls to commemorate the 1953 coronation celebrations in Britain.[2]

Other popular dolls have been 'Pussycat' a large baby doll dressed in fine coat and dress and a Mary, Queen of Scots Portrait Doll as well as Heidi, the characters from Little Women, and a series international dolls in native costumes. She has created many topical doll series. "The First Ladies of the United States" depicting each in her inaugural gown as well as "The Opera Series", "Fairy Tale Series" and many more.

Her 8" Wendy doll, introduced in 1953 which is still being made today, is considered a Collection doll for ages 14+.

A December 2005 article in Forbes magazine analyzed the most popular American toys by decade, with help from the Toy Industry Association. The Madame Alexander collectible dolls led the list for the 1920–1929 decade, beating out even the yo-yo.[3]

Alexandra Fairchild Ford is a line of 16" collectible fashion doll for adult collectors.[4]

The Madame Alexander Doll Club is separate from The Alexander Doll Company, but the company supports club efforts by creating new limited edition dolls for club events. The club holds events and conventions all over the US. The club also publishes a quarterly magazine for members called The Review.

As of 2013, Gale Jarvis, president of Madame Alexander Doll, announced that Isaac Mizrahi of Xcel Brands will "create a selection of Madame Alexander dolls, doll apparel and doll accessories under the Isaac Mizrahi New York label."[5] The "doll collection will launch at the American International Toy Fair in New York in February" 2014.[5]


  1. ^ Girl culture. Westport, Conn. [u.a.]: Greenwood Press. 2008. p. 30. ISBN 9780313339097. 
  2. ^ a b Altman, Julie. "Beatrice Alexander: Jewish Women: A Comprehensive Historical Encyclopedia. 1 March 2009". Jewish Women's Archive. Retrieved 19 June 2013. 
  3. ^ a b "Most Popular Toys of the Last 100 Years: Madame Alexander Collectible Dolls". Forbes. Archived from the original on 2013-01-02. Retrieved 2009-12-24. 
  4. ^ Back To Basics Alexandra Fairchild Ford Doll – Review of Back to Basics Alexandra Fairchild Ford Doll. (2010-06-11). Retrieved on 2010-11-27.
  5. ^ a b Lockwood, Lisa (November 4, 2013). "Isaac Mizrahi Inks Deal With The Alexander Doll Co.". WWD. Retrieved 5 November 2013. 

8. United Federation of Doll Collectors What's Cooking with Madame Alexander

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