MagCloud is a web service from Hewlett-Packard that allows users to self-publish and distribute content—for business or personal use—as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via HP's indigo printers on high quality paper in a variety of sizes and formats at a cost of US $0.16 or $0.20 per page. Authors set the cost for the publication and receive profits from the MagCloud service periodically. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront all free of charge.  In addition introduction to the market by new, small publications, the service is used by existing magazines and publications with a more traditional distribution method to make back issues available for sale.