|— Municipality —|
|• Body||Ayuntamiento de Calvia|
|Time zone||CET (UTC+1)|
|• Summer (DST)||CEST (UTC+2)|
|Area code||+34 (Spain) 971 (Province)|
Magaluf (Catalan pronunciation: [məɣəˈɫuf]; also spelled Magalluf, IPA: [məɣəˈʎuf]) is a major holiday resort on the Spanish island of Majorca, primarily catering for the British, Russian and Scandinavian package holiday market. Magaluf is in the municipality of Calvià and is situated within a group of towns, primarily Torrenova and Palma Nova. The main airport of Majorca is approximately 24 kilometres (15 mi) away from Magaluf.
The resort caters for young singles and couples as well as families, with peak season during July and August. The winter season (November through March) sees the population of Magaluf nosedive consisting of mainly local residents, with most resort and package-based hotels closing their doors.
Magaluf consists of a white sandy beach and the notorious Magaluf strip, which is the centre for the main bars and clubs. Magaluf has notably seen a decline in its image, this is ultimately due to the binge drinking, which has resulted in the press releasing many negative articles. The negative reputation of the resort has meant that action needed to be taken to spruce up the resort for a new type of tourist. Meliá Hotels International started the required investment for the first stage in modernising the resort of Magaluf, by updating four hotels on the beach front, known as the Calvià Beach Resort, which opened in June 2012. The new facilities that coincided with the renovation of these hotels were two wave attractions called FlowBarrel and FlowRider as well as the Nikki Beach Club.
It is expected that within the next 5 years there will be renovation of other hotels in the area, changes in their use, improvement of existing facilities and construction of new facilities as well as the ability to attract visitors in the low season.
There are many bars and nightclubs in Magaluf and many DJs have played at the resort including David Guetta, DJ Sammy, Freemasons, Basshunter, Greg James, Judge Jules, Tiesto, Pat Sharp, Calvin Harris, Tim Westwood and Lauren Pope. Night-life in Magaluf is centred around the Punta Ballena strip, where most of the night clubs and bars are located. BCM is the largest nightclub on the island and is located on the Avenida S'Olivera. The club comprises two floors, the lower of which (millennium) regularly puts on foam, popcorn and water parties. The club claims to feature "the world's biggest and most famous foam party" In 2011 it Opened a brand new VIP Lounge that provides table service and meet-n-greets with the guest DJs.
In 2010 Ibiza Rocks opened a sister hotel to the Ibiza Rocks Hotel, called the Mallorca Rocks Hotel in the resort and started promoting live concerts there. UK band The Kooks opened the hotel in June 2010 and the venture appears to have been successful as the promoters introduced weekly live concerts in 2011 for 17 weeks. Mallorca Rocks is a weekly live music night taking place every Tuesday during the summer season at the Mallorca Rocks Hotel. The event has a capacity of 4,000 people and guests have included The Kooks, Calvin Harris, Tinie Tempah and Dizzee Rascal.
In 2012, Magaluf Takeover arrived on the scene providing exclusive events with the top clubs in resort such as BCM and MCP. Magaluf Takeover takes place across 8 weeks of the summer and has a capacity for 1,500 guests each week.
- Western Water Park - located on the outskirts of Magaluf and is based on theme of the old wild west offering a full variety of water rides, as well as live shows, diving exhibitions, falconry and facilities such as food outlets.
- House of Katmandu - themed rooms including interactive games, special effects, magical illusions and robotics.
- Pirate's Adventure - A Dinner show at a purposely built theatre located in Magaluf.
- Karting Magaluf - go-karting
- Magaluf Beach - Water Sports - underwater diving, jet skiing and wind surfing.
- Nikki Beach Club, Magaluf
- FlowBarrel and FlowRider at Wave House
A popular challenge for tourists is a swim to Black Lizard Island (Isla de sa Porrassa) located in the centre of Magaluf Bay. The island is known by this name due to the very high number of black lizards that can be found scurrying away during one's climb. The island is situated right in the centre of Magaluf bay and is approximately 400 m away from the beach front.
- Magaluf, which is notorious for binge drinking, is often highlighted in the newspapers due to the outlandish behaviour by the British.
- British tour operators have warned the Spanish Tourist Board that the image of Magaluf is affecting their efforts to market Mallorca. The night-life has been notorious for many years, and the latest image is not much to be desired with news reports of balcony deaths and nightly presence of prostitutes, whom local business and council claim are muggers.
- "Nomenclátor. Relación de unidades poblacionales". Instituto Nacional de Estadística. Retrieved 3 of July 2010.
- "Calvia Beach Resort". Retrieved 2 November 2012.
- "Future". Retrieved 2 November 2012.
- "BCM. BCM". BCM. Retrieved 17 November 2011.
- "BCM. BCM". BCM. Retrieved 17 November 2011.
- Taylor, Jerome (15 March 2010). "Promoter behind 'Ibiza Rocks' hopes to repeat its success in Mallorca". The Independent (London).
- Peston, Robert (18 November 2012). "Mainstage Travel Targest Party People". Manchester Evening News (Manchester).
- "Popular Challenge - Low Cost Holidays". Retrieved 21 November 2012.
- "Daily Mail - Brits in Magaluf". Retrieved 3 November 2012.
- "Euro Weekly News - Mallorca". Retrieved 21 November 2012.