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Magento logo.png
Magento Admin Panel screenshot.jpg
Magento Admin Panel
(Community Edition, spanish)
Developer(s) Magento Inc.
Initial release 2008 (2008)
Stable release community edition / professional edition / enterprise edition 1.13 / December 11, 2013 (2013-12-11)
Written in PHP
Operating system Cross-platform
Type Webshop, Shopping cart
License OSL Ver. 3 / AFL Ver. 3

Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. It was developed by Varien (now Magento, a division of eBay) with help from the programmers within the open source community but is now owned solely by eBay Inc.

Magento was built using parts of the Zend Framework.[1][2] It uses the entity-attribute-value (EAV) database model to store data.[3]

In April 2014, W3Techs estimated that Magento was used by 1.0% of all websites.[4]


Varien, the company owning Magento, formerly worked with osCommerce. They had originally planned to fork osCommerce but later decided to rewrite it as Bento. Due in part to a naming conflict with FileMaker Inc. who had already trademarked the name Bento, Varien and osCommerce renamed Bento to Magento, a mix of Bento and Mage. The term Mage is said to pay homage to the Mage or Wizard of traditional D&D style role playing games.

Magento officially started development in early 2007.[5] Seven months later, on August 31, 2007, the first public beta version was released.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership[6] share of the company.

As of June 6, 2011 eBay owns 100% of Magento. eBay announced that Magento would join eBay's new X.Commerce initiative.[7] Magento's CEO and co-founder Roy Rubin wrote on the Magento blog stating that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[8]

Yoav Kutner left Magento in April 2012 citing the vision for Magento has changed since the time of acquisition due to high level staff changes.[9]

Magento Eco System[edit]

The Magento Community Edition has been downloaded over 4 Million times,[10] giving Magento almost 10% of the eCommerce market share globally.[11] In addition to this over 200,000 Merchants are reported to be using the Magento Platform[12] and have 5,000+ plugins available to extend their eCommerce experience.[13]

See also[edit]


External links[edit]