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Not to be confused with Magenta or Magneto.
Magento logo.png
Magento Admin Panel screenshot.jpg
Magento Admin Panel
(Community Edition, spanish)
Developer(s) Magento Inc.
Initial release March 31, 2008 (2008-03-31)[citation needed]
Stable release community edition / professional edition / enterprise edition 1.13 / December 11, 2013 (2013-12-11)
Written in PHP
Operating system Cross-platform
Type Content management system, shopping cart software
License OSL Ver. 3 / AFL Ver. 3

Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Los Angeles, with assistance from volunteers.

Varien published the first general-availability release of the software on March 31, 2008, under the name Bento. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.

In April 2014, W3Techs estimated that Magento was used by 1.0% of all websites.[1] According to the research conducted by aheadWorks in April 2014, Magento's market share among the 20 most popular e-commerce platforms is about 34%.[2]

Magento employs the MySQL relation database management system, the PHP programming language, and elements of the Zend Framework.[3][4] It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entity–attribute–value model to store data.[5]


Magento officially started development in early 2007.[6][dead link] Seven months later, on August 31, 2007, the first public beta version was released.

Varien, the company owning Magento, formerly worked with osCommerce. They had originally planned to fork osCommerce but later decided to rewrite it as Bento. Due in part to a naming conflict with FileMaker Inc. who had already trademarked the name Bento, Varien and osCommerce renamed Bento to Magento, a mix of Bento and Mage. The term Mage is said to pay homage to the Mage or Wizard of traditional D&D style role playing games.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership[7] share of the company.

As of June 6, 2011 eBay owns 100% of Magento. eBay announced that Magento would join eBay's new X.Commerce initiative.[8] Magento's CEO and co-founder Roy Rubin wrote on the Magento blog stating that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[9]

Yoav Kutner left Magento in April 2012 citing the vision for Magento has changed since the time of acquisition due to high level staff changes.[10]


Magento provides three distinct platforms, Magento Community Edition, Magento Enterprise Edition, and Magento Go.

Magento Community Edition[edit]

Magento Community edition is open-source content-management system so that anyone can modify the core system of Magento. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community edition has been developed and customized in order to provide a basic eCommerce platform. The latest version is which was released on May 15, 2014.[11]

Magento Enterprise Edition[edit]

Magento Enterprise edition is derived from Magento Community edition and has the same core files as Magento Community Edition. Unlike Community Edition, this is not a free solution, but has more features and functionalities. This edition is designed for large sized businesses by providing technical supports. The major assistances are installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise offers hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. The latest version is which was released on May 13, 2014.[12][13]

Magento Go[edit]

Magento Go is a cloud-based eCommerce solution, which also includes all of the features for web hosting. This was launched in February of 2011 in order to support small businesses without installation of software. Magento Go still has many built-in modules and can add Magento extensions for more functionality, but is also the least customizable platform. Unlike Magento Community and Magento Enterprise, Magento Go is hosted by Magento itself so that customers do not need to worry about even hosting web. The latest version is which was released on March 28, 2014.[14] On July 1, 2014, Magento Inc. announced that they would be shutting down the Magento Go platform on February 1, 2015.

Magento Features[edit]

Magento supports a Web template system which generates multiple similar-looking pages and customizes them.


Magento provides a basic theme which sets up an ecommerce website. The theme is designed for customizing all pages by adding or editing PHP, HTML and CSS codes. Magento users may install Themes which change displaying the contents of websites or its functionalities. Without loss of the contents or layout of the pages, themes are interchangeable with installation. Theme is installed by uploading Theme folders via FTP or SSH and applying it in the backend Admin system.


Magento developers implement a lot of Magento plugins which extend its basic built-in functionality. From the general purpose to specific needs, Magento modules fulfill many advanced features. Magento user may install modules by downloading and uploading them on their server or applying modules’ Extension Key through Magento Connect Manager.

Magento “Imagine eCommerce” conference[edit]

“Imagine eCommerce” is the annual Magento’s eCommerce conference since 2011.[15] The first event was held in February 2011 in Los Angeles and more than 600 Magento merchants, partners, and developers gathered together for three days. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.[16]

Magento certification[edit]

There are three different Magento certifications which aim for proving developers themselves competency in understanding of implementing modules with Magento. Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of built-in applications. This certification is related with templates, layouts, Javascript, and CSS. Magento Developer certification is geared toward back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.[17]

See also[edit]


External links[edit]