Metro Radio 2
|City of license||Newcastle upon Tyne|
|Broadcast area||Tyne and Wear|
|Slogan||"Just Great Songs"|
|Frequency||1152 kHz, DAB Digital Radio|
|Audience share||4.4% (December 2012, )|
Magic 1152 is the name of an Independent Local Radio station in Newcastle upon Tyne, UK. It forms part of the Magic network owned by Bauer Radio. It shares a studio complex with sister station Metro Radio at the 55 Degrees North complex, next to the Tyne Bridge. Magic 1152 broadcasts on 1152 AM, Virgin Media channel 932 (Newcastle upon Tyne only), and on DAB radio.
Great North Radio or G.N.R as it was sometimes called was formed in March 1989 using the AM frequencies of Metro Radio and Radio Tees . This happened after the Metro Radio group decided to split the FM and AM frequencies up.
GNR's output consisted of mellow music from the 1950s through to the 1980s, including current hits that fitted the format. There were also specialist programmes each evening, including Country Music, Jazz, and Classical.
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Manchester's Magic 1152 at the hub at the weekend and the Newcastle station as the hub during the week. This arrangement remained until 2006, when all network programmes were broadcast from Newcastle. During networked hours, local adverts are aired, as well as a local news summary on the hour during the day. IRN is taken in the evening and overnight.
From July 2006, more networking was introduced across the Northern Magic AM network leaving just the legal minimum of 4 hours a day of programming - the breakfast show - presented from the local studios. All other programming was networked from Newcastle however some is also produced in Manchester and now London. The main owner is run by Nick Wright who promotes magic all over the uk locl station to provide magic the best in music. Shows are recorded also on Saturdays from 1-6pm.
On 4 March 2013, the one remaining local show - weekday breakfast - became a syndicated regional programme as on this day the programme, presented by Anna Foster, started broadcasting on Tees-side sister station Magic 1170.
From 5 January 2015, Magic 1152 is to be rebranded as Metro Radio 2 as part of a range of changes happening within the Bauer network.
- Tom Phillips (weekday breakfast)
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Contraband Media Ltd.
- Magic AM starts networking at breakfast Radio Today, 15 February 2013