Viking 2 (radio)
|Broadcast area||East Riding of Yorkshire & Northern Lincolnshire|
|Frequency||MW: 1161 kHz
|First air date||31 October 1988|
|Audience share||3.9% (June 2014, RAJAR)|
|Sister stations||Viking FM
The studio was based at Commercial Road in Hull, East Riding of Yorkshire, but now transmits from Manchester
The station was formed on 31 October 1988 when Viking Radio split its 1161 (originally said "Double-One-Six-One") medium wave frequency from its FM service. It has had many name changes, including "Viking Gold", "Classic Gold" (not to be confused with the service operated by UBC), "Classic Gold Radio", "Great Yorkshire Gold" and "Great Yorkshire Radio". Most of these formats, with the exception of "Viking Gold", shared programmes with the AM stations of the "Yorkshire Radio Network".
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network, leaving weekday breakfast as the only locally produced show. The local show was replaced with a regional breakfast programme from Leeds, which ran from March 2013 to December 2014.
On 5 January 2015, Magic 1161 was rebranded as Viking 2 as part of a revamp of the Bauer network and the station is now entirely networked with the other Bauer AM stations in the North although local news, weather and travel continue to be broadcast as opt-outs during the day.
Head of News