|Broadcast area||East Riding of Yorkshire & Northern Lincolnshire|
|First air date||12 February 1997|
|Audience share||4.0% (December 2012, )|
The studios are based at Commercial Road in Hull, East Riding of Yorkshire.
The station was formed on 31 October 1988 when Viking Radio split its 1161 (originally said "Double-One-Six-One") medium wave frequency from its FM service. It has had many name changes, including "Viking Gold", "Classic Gold" (not to be confused with the service operated by UBC), "Classic Gold Radio", "Great Yorkshire Gold" and "Great Yorkshire Radio". Most of these formats, with the exception of "Viking Gold", shared programmes with the AM stations of the "Yorkshire Radio Network".
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network which means only 4 hours a day will be presented from the local studios, this show will be between 06:00 and 10:00am. However the decision was taken in April 2013 to end this one remaining locally produced show meaning that no programming now comes from Hull - weekday breakfast is broadcast from Leeds and is also heard on Magic AM and Magic 828. Other programming is networked from Newcastle however some is also produced in Manchester and now London.
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Contraband Media Ltd. The rest of the time idents are in the form of Voice-overs which use the voice of Vicki Archer, one of Magic's presenters, and Simon Ross.