|City of license||Liverpool|
|Broadcast area||Liverpool, North West and North Wales|
|Slogan||Best of the 60s, 70s and more|
|Frequency||1548 kHz, DAB, Online|
|First air date||21 October 1974 (as Radio City); 1998 (in current format)|
|Audience share||1.9% (December 2012, )|
|Sister stations||Radio City 96.7, City Talk 105.9|
Magic 1548 is a local commercial radio station in the Liverpool area of England, on the frequency of 1548 AM. Magic is a sister station to Radio City and City Talk 105.9, with which it shares studios atop Radio City Tower in Liverpool city centre.
Although intended mostly for Merseyside, like its sister station, it serves Flintshire, northern Denbighshire, Greater Wrexham and eastern Greater Conwy in Wales; northern Cheshire, some parts of Greater Manchester and south-western Lancashire in England via signal overspill. In the past, the station has been telephoned from the island of Anglesey.
Originally it was known as "1548 City Talk", this service existed between 1989 and 1991 originally between 0700 and 1900 on weekdays. It was not a success, and a "Gold" format of music was introduced. The station then became "Radio City Gold", then "City Gold" before being purchased by EMAP in 1998.
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, 7pm-10am, and then 2am-6am (because of Pete Price's phone-in, which was abolished in January 2006). This resulted in Magic 1548 having the least networked content on the station on weekdays. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003, the station ceased networking with the London station, Magic 105.4, and a regional network was created with Piccadilly Magic 1152 in Manchester at the hub at the weekend and Magic 1152 in Newcastle during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network which meant only 4 hours a day was to be presented from the local studios, between 06:00 and 10:00am. In April 2012 Magic 1548, inline with the majority of other Magic North stations, dropped local weekend breakfast shows.
From 4 March 2013 weekday breakfast is syndicated from Piccadilly Magic 1152 in Manchester. No programming originates from local studios in Liverpool.
- Vicki Archer (Friday to Sunday nights)
- Dan Black (Sunday early breakfast)
- Tony Blackburn (Sunday late-afternoon)
- Dave Campbell (weekday afternoons, Saturday late-afternoon)
- Anna Foster (Saturday early breakfast)
- Keith Martin (weekend evenings)
- Steve Phillips (Monday to Thursday nights)
- Mike Read (Saturday and Sunday breakfast)
- Ian Roberts (Monday to Friday breakfast)
- Ray Rose (Monday to Friday evenings, Saturday and Sunday mornings)
- Nick Wright (weekday mid-morning/lunchtime, Saturday mid-afternoon)
The station presently uses very few sung station IDs, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time idents are in the form of Voice-overs which use the voice of Simon Ross, one of Radio City's presenters.