Radio City 2

From Wikipedia, the free encyclopedia
  (Redirected from Magic 1548)
Jump to: navigation, search

Coordinates: 53°24′22″N 2°58′55″W / 53.4062°N 2.9819°W / 53.4062; -2.9819

Radio City 2
Radio City 2 logo 2015.png
City of license Liverpool
Broadcast area Liverpool, North West and North Wales
Slogan The Greatest Hits for Liverpool
Frequency MW: 1548 kHz
DAB: 11B
First air date 1991
Format Oldies
Audience share 2.7% (June 2014, RAJAR)
Owner Bauer Radio
Sister stations Radio City
Radio City 3
City Talk 105.9
Website www.radiocity2.co.uk

Radio City 2 is a local commercial radio station in the Liverpool area of England, on the frequency of 1548 AM. It is a sister station to Radio City and City Talk 105.9, with which it shares studios atop Radio City Tower in Liverpool city centre.

Coverage[edit]

Although intended mostly for Merseyside, like its sister station, it serves Flintshire, northern Denbighshire, Greater Wrexham and eastern Greater Conwy in Wales; northern Cheshire, some parts of Greater Manchester and south-western Lancashire in England via signal overspill.[1] In the past, the station has been telephoned from the island of Anglesey.

History[edit]

Magic 1548 logo used from 1998 to 2015.

Originally it was known as "1548 City Talk", this service existed between 1989 and 1991 originally between 0700 and 1900 on weekdays. It was not a success, and a "Gold" format of music was introduced as thee station initially became "Radio City Gold", and then "City Gold".

Radio City was purchased by EMAP in 1998, and City Gold was rebranded Magic 1548 as part of the network of Magic stations on AM. On 5 January 2015, Magic 1548 was rebranded as Radio City 2 as part of a revamp of the Magic AM network to Bauer City 2, with the former Magic stations regaining their local identities but retaining a networked schedule, under the tagline 'The Greatest Hits'.

Programming[edit]

In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, 7pm-10am, and then 2am-6am (because of Pete Price's phone-in, which was abolished in January 2006). This resulted in Magic 1548 having the least networked content on the station on weekdays. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.

In January 2003, the station ceased networking with the London station, Magic 105.4, and a regional network was created with Piccadilly Magic 1152 in Manchester at the hub at the weekend and Magic 1152 in Newcastle during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.

From July 2006, more networking was introduced across the Northern Magic AM network which meant only 4 hours a day was to be presented from the local studios, between 06:00 and 10:00am. In April 2012 Magic 1548, inline with the majority of other Magic North stations, dropped local weekend breakfast shows.

Between March 2013 and December 2014, weekday breakfast was syndicated from Piccadilly Magic 1152 in Manchester. No programming originates from local studios in Liverpool, apart from local news and traffic bulletins.[2]

Presenters[edit]

Imaging[edit]

The station presently uses very few sung station IDs, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time idents are in the form of Voice-overs which use the voice of Simon Ross, one of Radio City's presenters.

References[edit]

External links[edit]