|This article needs additional citations for verification. (March 2013)|
|City of license||Leeds|
|Broadcast area||West Yorkshire|
|Slogan||"The Best of the 60s, 70s & more"|
|Frequency||828 kHz, DAB Digital Radio|
|Audience share||5.0% (December 2012, )|
Magic 828 began when Radio Aire split its AM & FM frequencies to form two different stations. It was launched by Roger Kirk at 8:28am on 17 July 1990 and the first song played was Magical Mystery Tour by The Beatles.
The station name was created by Bob Preedy who was a presenter on Radio Aire at the time.
Its first jingle package was produced by Century 21 and the voice-overs were voiced by John Myers.
The programmes between 6am and 1am were broadcast live from Studio 2 in Radio Aire and Magic 828's Burley Road studio complex in Leeds. The original weekday line-up was Roger Kirk (6am-9.30am), Ray Stroud (9.30am-1pm), The Magic Mix (1pm-2pm), Peter Tait (2pm-6pm), Nothing But The 60's (6pm-7pm), Mike Vitti (7pm-10pm), Alex Hall (10pm-1am) and The Superstation (1am-6am). A few months after Magic 828's launch, The Superstation closed, Andy Siddell took over evenings and Mike Vitti presented the new overnight programme, Nightflight. The Nightflight programme was simulcast on Aire FM & Magic 828 and broadcast between 1am & 6am from Studio 1 (the studio used for Aire FM). Local news during the early 90's was also simulcast on both stations, although Aire FM only took the first two minutes of the bulletin.
After Emap bought Radio Aire and Magic 828 in 1995, they began to roll the Magic brand out across the other AM stations in the group, creating Magic 1161 (Hull), Magic AM (Sheffield), Magic 1152 (Newcastle), Magic 1170 (Teesside), Magic 999 (Preston), Magic 1548 (Liverpool) and Magic 1152 (Manchester).
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station Magic 105.4. At this point, a regional northern network was created with programmes broadcast from Magic 1152 in Newcastle. During networked hours, local adverts are aired, as well as local news on the hour.
In July 2006, more networking was introduced across the Northern Magic AM network. Only the 4 hour breakfast show between 06:00 and 10:00 is presented from the local studios, which is the legal minimum. Currently, Glenn Pinder is on weekday and Saturday Breakfast and Nick Babb is on Sunday Breakfast.
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time, idents are in the form of Voice-overs which use the voice of Simon Ross and Vicki Archer
The current station logo is a "green blob" with Magic 828 medium wave inside.
- About Vicki Archer