Magic Shell
From Wikipedia, the free encyclopedia
Magic Shell is an American dessert product produced by Smucker’s. It is a syrup that quickly hardens into a crispy shell when poured onto a cold surface, which is the origin of the product's name. The syrup is primarily designed for use on ice cream. It comes in several flavours, including chocolate, caramel, chocolate fudge, cupcake, cherry, and smores in addition to two unique flavours—One, with chocolate, caramel, and pecans which the company calls "Turtle Delight", and a flavour based upon the candy bar Twix, Hersheys, and Reeses.
In Australia, the product is made by Cottees, and is called Ice Magic. Ice Magic comes in chocolate, mint chocolate, honeycomb chocolate and strawberry flavours. It is not to be stored in a refrigerator as it may harden, and will not pour. If this should happen, however, the bottle can be microwaved (without the lid) or placed in hot water for a short time to return the contents to a desired pouring consistency.
The "shell" effect in Magic Shell is due to the presence of coconut oil and sunflower oil, both of which are highly saturated, which produces a chocolate mixture which is solid at higher temperatures than would otherwise be the case.
Although currently a Smucker's product, Magic Shell was originally created by Foremost McKesson Corporation for their now defunct Foremost Dairies Division. It was the brain child of Tim Price, a young copywriter working at the Foremost Dairies' adverting agency Dancer Fitzgerald Sample of San Francisco in the mid-1970's. Price thought up Magic Shell while working on a new products assignment. He recalled the chocolate hard shell ice cream cones of his youth service at Dairy Queen and suggested that Foremost McKesson, a chemical giant, could easily produce a similar product for home consumption, thus increasing demand for his client's product, Foremost Dairies ice cream. Tim Price was never given credit for the idea, nor was he ever compensated for what became a gigantic success called Magic Shell.
[edit] References
- Magic Shell at Smuckers' official website.
 |
This brand-name food or drink product-related article is a stub. You can help Wikipedia by expanding it. |
- [1] Chow.com's explanation of how Magic Shell works.
