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The Japanese dub of the American TV series Bewitched became popular among young Japanese girls in the 1960s, and inspired Mitsuteru Yokoyama to invent Sally the Witch, which aired on television in 1966 and is regarded by historians as the first magical girl anime.
Sailor Moon is considered to have revitalized the genre and paved the way for later successful titles.
The magical girl genre earned renewed popularity in the 2010s with the advent of Puella Magi Madoka Magica,[original research?] whose mature themes and darker atmosphere earned acclaim from viewers and critics outside the genre's target audience.
Napier, Susan J. (1998) . "Vampires, Psychic Girls, Flying Women and Sailor Scouts". In Martinez, Dolores P. The Worlds of Japanese Popular Culture: Gender, Shifting Boundaries and Global Culture. Cambridge University Press. ISBN0-521-63128-9.