This article may be expanded with text translated from the corresponding article in the Japanese Wikipedia. (July 2012)
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The Japanese dub of the American TV series Bewitched became popular among young Japanese girls in the 1960s, and inspired Mitsuteru Yokoyama to invent Sally the Witch, which aired on television in 1966 and is regarded by historians as the first magical girl anime.
Sailor Moon is considered to have revitalized the genre and paved the way for later successful titles.
Napier, Susan J. (1998) . "Vampires, Psychic Girls, Flying Women and Sailor Scouts". In Martinez, Dolores P. The Worlds of Japanese Popular Culture: Gender, Shifting Boundaries and Global Culture. Cambridge University Press. ISBN0-521-63128-9.