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The Japanese dub of the American TV series Bewitched became popular among Japanese girls in the 1960s and inspired Mitsuteru Yokoyama to create Sally the Witch, which was serialized in Ribon from 1966 to 1967.Sally was adapted into an anime in 1966 which is regarded by historians as the first magical girl anime.
The Sailor Moon manga and anime are considered to have revitalized the genre and paved the way for later successful titles. Another notable example is Cardcaptor Sakura, with its manga and subsequent animated series being highly popular in and outside of Japan.
The magical girl genre earned renewed popularity in the 2010s with the advent of Puella Magi Madoka Magica, whose mature themes and darker atmosphere earned acclaim from viewers and critics outside the genre's target audience.
^Gravett, Paul (2004). Manga: Sixty Years of Japanese Comics (2. print. ed.). London: Laurence King. p. 77. ISBN1-85669-391-0.|accessdate= requires |url= (help)
^Thompson, Jason (2007). Manga: The Complete Guide. New York: Del Rey Books. p. 8. ISBN0345485904.|accessdate= requires |url= (help)
^Drazen, Patrick (2003). Anime Explosion! The What? Why? & Wow! of Japanese Animation ([Nachdr.] ed.). Berkeley, California: Stone Bridge Press. p. 281. ISBN1-880656-72-8.|accessdate= requires |url= (help)
^Gravett, Paul (2004). Manga: Sixty Years of Japanese Comics (2. print. ed.). London: Laurence King. p. 78. ISBN1-85669-391-0.|accessdate= requires |url= (help)
^Boren, James (September 2003). "The Making of a Magical Girl". Animerica (Viz Media) 11 (9): 31.
^Thompson, Jason (2013). Manga: The Complete Guide (Unabridged. ed.). New York: Del Rey. p. 199. ISBN9780345539441.|accessdate= requires |url= (help)
^Poitras, Gilles (2004). Anime Essentials: Every Thing a Fan Needs to Know (4. [Ausg.] ed.). Berkely, Calif.: Stone Bridge Press. pp. 31–32. ISBN1-880656-53-1.|accessdate= requires |url= (help)
Napier, Susan J. (1998) . "Vampires, Psychic Girls, Flying Women and Sailor Scouts". In Martinez, Dolores P. The Worlds of Japanese Popular Culture: Gender, Shifting Boundaries and Global Culture. Cambridge University Press. ISBN0-521-63128-9.