Magnetic Scrolls was a British video game developer active between 1984 and 1990. A pioneer of audiovisually elaborate text adventure games, it was one of the two largest and most acclaimed interactive fiction developers of the 1980s.
Formed by Anita Sinclair, Ken Gordon and Hugh Steers in 1984, London-based Magnetic Scrolls initially dabbled with development on the Sinclair QL home computer before deciding to take advantage of the emerging Atari ST and Amiga gaming platforms. Having secured a publication deal with Rainbird, a British software label owned by Telecomsoft, they began work producing an ambitious text adventure game that would become The Pawn.
During the mid-1980s, the text adventure market was thriving, although only a very few developers exclusively specialised in the genre. The undisputed giants of the genre were Infocom, based in Cambridge, Massachusetts, who practically redefined the genre by ensuring the interface (or text parser) never provided a barrier between the player and the fictional elements of the game.
Infocom's dominance of the text adventure market ensured they had very few rivals, especially in the United States. Adventure International, owned by Scott and Lexis Adams, had been an early competitor of Infocom, but they went out of business long before Infocom had hit their stride. Their only other serious competitor was Sierra On-Line, owned by Ken and Roberta Williams, who specialised in light-hearted point-and-click adventure games.
During the early to mid-1980s Level 9 Computing dominated the UK text adventure market. Delta 4 and CRL also produced a number of text adventures that were critical and commercial hits but were never a serious rival to Level 9. Until they were acquired by Activision in 1985, Infocom's titles were something of a rarity in the UK, only usually available as expensive imports.
Magnetic Scrolls immediately took advantage of the considerable gap in the UK market. The Pawn, written by Rob Steggles, was released in 1985, on a wide range of 8-bit and 16-bit platforms, to considerable acclaim. One of the game's biggest selling points, besides the advanced text parser, engrossing story and exquisite packaging, were the high resolution illustrations that accompanied many of the game's locations. Although decidedly antiquated by today's standards, at the time they were considered state-of-the-art. The ZX Spectrum version of the game didn't include graphics.
In 1987, Magnetic Scrolls released two new games. Rob Steggles returned to write The Guild of Thieves, a traditional treasure hunt, while Georgina Sinclair and Michael Bywater wrote the enchanting contemporary fantasy of Jinxter. Both games met with similar critical acclaim as The Pawn.
For their next release, Corruption (1988), Magnetic Scrolls decided to experiment with the boundaries of interactive fiction. Once again written by Rob Steggles, with the help of Hugh Steers, the game was a contemporary thriller that explored corporate corruption and greed. Corruption abandoned the traditional puzzle-solving, treasure-hunting gameplay of many text adventure games, requiring the player to progress by conversing with characters, collecting evidence and working against the clock in order to beat the game. The game came packaged with a cassette tape containing a series of audio conversations. The player would be prompted to play them at specific points during the story, adding an extra layer of depth to the game.
Released towards the end of 1988 was Fish!, a more light-hearted, surreal adventure game, where the player assumed the role of a dimension-jumping goldfish. Written by John Molloy, Pete Kemp, Phil South and edited by Rob Steggles, Fish! would prove to be the last of Magnetic Scrolls' traditional commercial releases.
Myth was released in 1989 through Official Secrets, an adventure gaming club set up by Tony Rainbird after he (and Magnetic Scrolls) parted ways with Telecomsoft. Now based in Hertfordshire, Magnetic Scrolls produced this mini-adventure as a freebie that would be given away to those who signed up to join Official Secrets. The gaming club didn't last long, however, and was quickly assimilated into Tony Rainbird's new Special Reserve company, specialising in mail order computer hardware and software.
Wonderland had been in development at Magnetic Scrolls for some time and was finally released by Virgin Mastertronic in 1990. Magnetic Scrolls had devised a brand new interface, christened Magnetic Windows, to take advantage of the Amiga and Atari ST's advanced capabilities. Incorporating auto-mapping, icons, help functions and separate, resizable windows for graphics and text, Wonderland, written by David Bishop and based on the works of Lewis Carroll, was a deliberate attempt to push the text adventure in a new, hi-tech direction. Magnetic Scrolls certainly succeeded[according to whom?][neutrality is disputed] in all their objectives, but the traditional text-based genre had already begun to die out as gamers craved more visually elaborate gaming experiences.
In 1991, Virgin Interactive released The Magnetic Scrolls Collection Vol 1, containing new versions of The Guild of Thieves, Corruption and Fish! that took advantage of the Magnetic Windows engine. A second collection, containing their remaining games, was planned but never completed. As a consequence of the dying text adventure market, Magnetic Scrolls ceased publishing in 1992. They were acquired by MicroProse later that year. A number of Magnetic Scrolls' staff went on to help develop a 3D role-playing video game entitled The Legacy: Realm of Terror, which was released on the PC to lukewarm reviews, but MicroProse did not capitalise on the Magnetic Scrolls name beyond that. In the late 1990s, Ken Gordon registered the magneticscrolls.com domain, but so far the accompanying web site remains empty.
Two programmers from Magnetic Scrolls, Doug Rabson and Servan Keondjian later formed the company RenderMorphics which produced the highly-acclaimed 3D Graphics API Reality Lab In January 1995 another Magnetic Scrolls programmer Steve Lacey joined RenderMorphics and in February of the same year Microsoft acquired the company. Reality Lab became the basis for Direct3D. Rabson and Keondjian are now at Qube Software, which they co-founded with Hugh Steers. Lacey remained at Microsoft as the graphics engine lead on Microsoft Flight Simulator. In October 2006, Lacey moved to Google. In 2011, Lacey was killed in a car accident.
John Molloy currently lives in Florida, USA, working on web based applications. Phil South lives in Somerset, UK, and works at the Bristol Old Vic Theatre School.
List of games 
- The Pawn (1985, Rainbird)
- The Guild of Thieves (1987, Rainbird)
- Jinxter (1987, Rainbird)
- Corruption (1988, Rainbird)
- Fish! (1988, Rainbird)
- Myth (1989, Rainbird)
- Wonderland (1990, Virgin Interactive)
- The Magnetic Scrolls Collection Vol 1 (1991, Virgin Interactive)
- The Legacy: Realm of Terror (1993, MicroProse)
- Arnold, Toni. Text-based Interactive Fiction and Computational Linguistics.
- Monfort, N. (2006). "Natural Language Generation and Narrative Variation in Interactive Fiction". Proceedings of the Computational Aesthetics Workshop, AAAI, Boston, MA.
- The Magnetic Scrolls Memorial
- Magnetic Interpreter for different operating systems to play the games on Modern Computers
- Magnetic Scrolls Fact Sheet
- Magnetic Scrolls section of The Interactive Fiction Archive (walkthroughs, game information, interpreters, manuals, tools)
- The Magnetic Scrolls Chronicles
- Message in a Microchip (a Crash magazine interview with Magnetic Scrolls)
- Magnetic Scrolls at the Open Directory Project