Mai FM

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Mai FM
Mai FM Logo.jpg
Broadcast area New Zealand New Zealand
Frequency

Auckland 88.6 FM
Whangarei 98.0 FM
Rotorua 105.5 FM
Tauranga 96.6 FM
Hawkes Bay 105.5 FM
Gisborne 89.3 FM
Manawatu 97.0 FM
Wellington 100.5 FM
Canterbury 88.9 FM
Otago 100.6 FM

Live Stream
First air date 1992
Format Hip Hop and RnB
Owner Mediaworks Radio
Website http://www.maifm.co.nz/

Mai FM is New Zealand's biggest Hip Hop and RnB radio station with a commitment to the Māori language and culture. Mai FM is located in Auckland, New Zealand and the station broadcasts into 10 markets including Auckland (88.6 FM), Whangarei (98.0 FM), Rotorua (105.5 FM), Tauranga (96.6 FM), Hawkes Bay (105.5 FM), Gisborne (89.3 FM), Manawatu (97.0 FM), Wellington (100.5 FM), Canterbury (88.9 FM) and Otago (100.6 FM).[1] Mai FM also has an online stream available at maifm.co.nz, on the Mai FM iPhone app and on the Mai FM Android app.[2]

History[edit]

Mai FM began broadcasting to Auckland in July 1992. It was run by one of the largest Maori tribes in New Zealand, Ngati Whatua and Mai Media. Between 1996 and 2005 Mai FM also operated a second station Ruia Mai on 1179 AM in Auckland with all programming in the Māori language. From 1996 to 2001 Mai FM could be heard in Christchurch on 90.5 FM, this was due to an agreement between Ngati Whatua and Kai Tahu iwi. Originally the station was 90.5 Tahu FM, with local on air talent, and formatted with the Mai FM Auckland music. In late 2001 the agreement between Ngati Whatua and Kai Tahu iwi ended and the Mai FM branding of the station in Christchurch ceased, reverting to its original name of Tahu FM. On 29 February 2008 it was announced that MediaWorks New Zealand had bought the station and would take it over on 31 March 2008.[3] Since the Mediaworks' take over there has been significant programming and branding changes as well as the creation of the Mai FM network.

Audience[edit]

Mai FM targets "everyone alive under 35".[4] According to the latest Auckland Commercial Radio Audience Measurement Survey Results (T1/2013) Mai FM has 129,100 different listeners in Auckland each week (3rd place) and has a 5.7% share of the listening audience (5th place).[5]

Programming[edit]

Mai FM is a networked station with all shows[6] and music broadcasting from its Auckland studios.

Breakfast (6 - 10am weekdays)[edit]

Mai Mornings with Nickson and Nate

  • Hosted by Nickson Clark and Nate Nauer with news reader Kanoa Lloyd and producer Toast.

Previous breakfast show members include K'Lee, Wairangi Koopu, Robert Rakete, Stacey Morrison (née Daniels), Brent Miro and Adam Green.

Days (10am - 3pm weekdays)[edit]

Mai Days with K'Lee

  • Hosted by K'Lee and features a one hour live mix show at midday with DJ Sir-Vere

Previous day show hosts include Koha Alpass-Waru and Sonny Kahika

Drive (3pm - 7pm weekdays)[edit]

The Home Run with Lui

  • Hosted by Lui Vilisoni with contributions from Haley Crooks

Previous drive show members include Nate Nauer, Toast and Hayden Hare.

Nights (7pm - midnight weekdays)[edit]

Mai Nights with Haley

  • Hosted by Haley Crooks

Previous night show members include Toast, Jazz Collins, Eru P and Sonny Kahika

Weekends[edit]

Mai Mix Weekends

  • Various shows mixed by well respected DJs from across New Zealand including, DJ Raw, DJ09, Club Kingz, DJ Infared, DJ Danny Ill, DJ Reminise and DJ Sir-Vere.
  • Other weekend announcers include Sonny Kahika and Doug Te Moni.

External links[edit]

References[edit]

  1. ^ http://www.maifm.co.nz/MAIREGIONS.aspx
  2. ^ http://www.maifm.co.nz/apps.aspx
  3. ^ "MediaWorks buys Mai FM". www.stuff.co.nz. Retrieved 2008-02-29. 
  4. ^ http://www.mediaworks.co.nz/Radio/OurRadioStations.aspx
  5. ^ http://radios.co.nz/radio_research/survey_area_results/Auckland/auckland.htm
  6. ^ http://www.maifm.co.nz/SHOWS.aspx