PMC (company)

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Industry Digital media
Predecessor(s) Media Corporation
Key people Jay Penske (CEO)

Penske Media Corporation (also known as PMC), is a digital media and publishing company founded by Jay Penske [1] and Lee Caplin in 2004. Currently PMC works with web, television, mobile, print and social media – reaching more than 120 million consumers monthly according to comScore. PMC (originally Velocity Services Incorporated, or VSI, and later renamed Media Corporation, or MMC), is one of the largest digital media companies in the world, operating more than 20 websites, including a digital joint venture in India with ZEEtv, as well as 40 annual events and conferences in addition to Variety Insight – an entertainment research and data business. PMC brands include PMC Studios, Variety Magazine,,,[2] OnCars, HollywoodLife, ENTV,, Movieline, TVLine,[3] BGR (Boy Genius Report), AwardsLine, @hollywood,  LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards.


In 2005, Jay Penske and Lee Caplin founded PMC — a business that started as Velocity Services Incorporated ("VSI"), an affinity marketing and Internet services company that later briefly operated as Interactive Digital Publishing Group.[4] The company acquired the domain, was renamed Media Corporation ("MMC"), and re-launched the domain as a new service in 2007.[5] The company then successfully created, built, and sold (, which was at the time the 5th largest web portal, to United Internet. 

In 2008, the company raised $35 million of venture capital financing from an investor group led by Quadrangle Capital Partners.[6] In 2009 it bought Deadline Hollywood Daily, an entertainment industry insider blog, from its founder Nikki Finke, in a cash and stock earnout transaction valued at $10–15 million.[7][8][9][10]

On April 27, 2010, Media Corp. announced it had acquired American technology blog 'Boy Genius Report' via a press release posted on Boy Genius's website.[11] The Boy Genius Report announced its intentions to relocate its website to newly acquired "", which was launched in May 2010. In November 2010, the company launched, a consumer TV focused website, operated by co-founder and Editor in Chief Michael Ausiello, formerly of Entertainment Weekly,, and purchased 40% of, one of the largest internet providers in Asia and which carries MMC content. was sold to the German company United Internet in 2010, however MMC continues to be an exclusive content provider to United Internet and the portal, as well as to, and launched a German-language version of in March 2011.

In 2012 MMC was renamed Penske Media Corporation ("PMC").

In October 2012, PMC bought Variety from Reed Elsevier.[12] PMC continues to be the owner of, which since the 2007-08 WGA Strike has been considered Variety's largest competitor in online showbiz news. On October 10, 2012, Jay Penske announced the paywall for Variety would come down, the print version would remain, and that he would invest more in the digital platform of


  1. ^ "Son Adopts Father's Passion"; May 15, 2007; The Columbus Dispatch; Retrieved November 10, 2007
  2. ^ Ben Fritz (2009-06-24). "Nikki Finke's Deadline Hollywood Daily is sold to". Los Angeles Times. 
  3. ^ MMC Announces January 2011 Launch Of
  4. ^ Alan Shipnuck (2004-07-14). "Hitting Cleanup". Sports Illustrated. 
  5. ^ Amit Chowdhry (2008-10-22). "Quadrangle Capital, WI Harper Group, and Novel TMT Ventures Delivers $35 Million To". Pulse2. 
  6. ^ Don Reisinger (2008-10-21). " lands $35 million in funding". cnet. 
  7. ^ Lauren A.E. Schuker (2009-06-24). "Hollywood Web-Site Sale Reflects Growing Clout". Wall Street Journal. 
  8. ^ Matthew Garrahan (2009-06-24). "Finke to sell Hollywood news website". Financial Times. 
  9. ^ Luft, Oliver (2009-06-24). "Deadline Hollywood blog sold for up to $15m". the Guardian (London). Retrieved 2010-05-12. 
  10. ^ Brian Stelter (2009-06-23). "Nikki Finke, Hollywood Blogger, Gets Her Payday". New York Times. 
  11. ^ S. Geller, Jonathan (April 26, 2010). "Taking BGR to the next level — MMC acquires BGR". BGR. Retrieved May 22, 2013. 
  12. ^ "In a Fire Sale, Penske Media Buys Variety". The New York Times. Retrieved October 9, 2012. 

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