Mail.Ru

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Mail.Ru Group
Mail.Ru Group logo.png
Type Public corporation
Traded as LSEMAIL
Founded 1998
Headquarters Moscow, Russian Federation
Key people Dmitry Grishin, Yuri Milner
Industry Internet information providers
Products Internet services (electronic mail, search engine, website catalogue, instant messaging, blogging, information, answers service)
Services Email & portal, Social networks, Instant messaging, Online games, Search & e-commerce
Revenue Increase 27.4 billion rub. (2013)[1]
Employees 3 000
Website corp.mail.ru
Alexa rank negative increase 38 (April 2014)[2]
Type of site web portal
Advertising yes
Available in Russian
Launched 15 October 1998[3]
Current status active
Mail.ru headquarters in Moscow

Mail.Ru Group (London Stock Exchange listed since November 5, 2010) is a Russian Internet company. It was started in 1998 as an e-mail service (hence the name) and went on to become a major player in the Russophone segment of Internet. As of 2013, according to comScore, websites owned by Mail.ru collectively had the largest audience in Russia and captured the most screen time.[4] Mail.Ru's sites reach approximately 86% of Russian Internet users on a monthly basis and the company is in the top 5 of largest Internet companies, based on the number of total pages viewed. Mail.ru controls the 3 largest Russian social networking sites. It operates the second and third most popular Russian social networking sites, Odnoklassniki and Moy Mir, respectively.[5] Mail.ru holds 100% of shares of Russia's most popular social network VKontakte [6] and minority stakes in Qiwi, formerly OE Investments (15.04%). It also operates two instant messaging networks (Mail.Ru Agent and ICQ), an e-mail service and Internet portal Mail.ru, as well as a number of online games.

History[edit]

The business was originally owned by Port.ru, a company founded in 1998 by Eugene Goland, Michael Zaitsev and Alexey Krivenkov as spin-off from DataArt. It received an initial investment of USD 1 million from the well-known investor (and fencing champion) James Melcher.

The Mail.ru business expanded rapidly to reach the No. 1 market position in Russia by 2000. Attempts to fund the company’s expansion in 2000-2001 were thwarted by the collapse of the technology bubble and Mail.ru was forced to seek merger partners.

In 2001, Yuri Milner, who was managing NetBridge (the owner of less popular internet brands) persuaded the well-known entrepreneur Igor Linshits to back a merger of the Mail.ru business with NetBridge. Igor Linshits subsequently took an active role in the development of the Mail.ru business. In connection with the merger, Milner became Mail.ru CEO.

The company started to operate under its present name on 16 October 2001. Before that time its brand name was owned by Port.ru. It is headed by Dmitry Grishin. As of 2009, its global Alexa rating is 29.[7]

In 2003, Milner resigned from Mail.ru and subsequently set up another internet venture, Digital Sky Technologies (DST).[8] In 2006, Igor Linshits sold his stake in Mail.ru to Tiger Fund and Milner's DST for more than $100 million. In September 2010, DST changed its name to Mail.ru Group.[9] Dmitry Grishin became one of the Mail.ru Group co-founders.[10]

In October 2010, Mail.ru announced plans for an IPO via the London stock market listing of a subsidiary – also called Mail.ru – worth more than $5bn.[11] The IPO will offer a stake of about 17% of the subsidiary. The subsidiary will include about a quarter of the group’s shareholding in Facebook, stakes in Russia’s two biggest social networking sites and Mail.ru. The company has hired Goldman Sachs, JP Morgan, Morgan Stanley and VTB Capital to run the listing.

In March 2012, Yuri Milner has stepped down from the role of Chairman of Mail.ru and from the Board of Directors.[12] Dmitry Grishin was elected to the Board of Directors and appointed as Chairman of the Board while retaining his CEO position. There were no other changes to management or to the Board.[13]

In November 2012, it was reported that Mail.Ru disclaims search services Google.[14] Full migration into own engine has occurred in the summer of 2013.[15]

In autumn 2012, it became known for buying two-letter domain My.com by Mail.ru Group. This was taken as a statement of the plans of conquering world markets and the upcoming re-branding of services under this name.[16] In the end of 2012, Mail.ru Group bought Ukrainian email service mail.ua, and 23 April 2013 was opened registration email in this domain.[17]

Statistics[edit]

  • According to Alexa data for June 2007, Mail.ru was the most popular Russian site on the web.[18]
  • In 2005 there were more than 30 million users with 25 million emails a day.
  • By the end of 2006 it was announced that a strategic agreement with Yandex was achieved about the use of a Yandex search engine instead of Google. This has been reversed in January 2010.[19] This collaboration was dropped in November 2012,[14] with migration to own engine, which ended in mid-2013.[15]
  • In January 2007 30% shares of Mail.ru were bought by South African company Naspers for $165 million.[20]
  • It is reported by Grishin that the two other shareholders are the Digital Sky Technologies (DST) and Tiger Global Management (TGM).

Services[edit]

Mail.Ru Group offers a variety of online communication products and entertainment services for Russian speakers all over the world

  • Email& portal – email, main page, content projects
  • Social networks – Odnoklassniki, My World
  • Instant messaging – Agent, ICQ
  • Online Games – MMO games, Social games, Mobile games
  • Search & e-commerce – Search, Headhunter, Price comparison
  • My.com — integrated communication and entertainment platform.

References[edit]

  1. ^ https://corp.imgsmail.ru/media/files/mail.rugrouparfy2013.pdf
  2. ^ "Mail.ru Site Info". Alexa Internet. Retrieved 2014-04-01. 
  3. ^ "Mail.Ru празднует 10-летие" (in Russian). Archived from the original on 2010-08-27. 
  4. ^ comScore. Which Sites Capture The Most Screen Time in Russia?
  5. ^ comScore. Russians Spend over 6 hours a Month on Odnoklassniki
  6. ^ "Russia's Mail.Ru buys remaining stake in VKontakte for $1.5 bln". Reuters. Retrieved 27 November 2014. 
  7. ^ "www.alexa.com". www.alexa.com. 2009-06-30. Retrieved 2011-12-21. 
  8. ^ Digital Sky Technologies ("DST") Changes Name to Mail.ru Group[dead link]
  9. ^ Weaver, Courtney (2010-10-26). "Testing Russian charm in the City". Ft.com. Retrieved 2011-12-21. 
  10. ^ "Mail.ru group corporate governance". mail.ru group. 2012-03-18. Retrieved 2012-03-18. 
  11. ^ Weaver, Courtney (2010-10-08). "Investors offered a slice of Facebook". Ft.com. Retrieved 2011-12-21. 
  12. ^ "Yuri Milner Is Freed From Mail.ru Board To Take Care Of Business". TechCrunch. 2012-03-14. Retrieved 2012-03-18. 
  13. ^ "Mail.ru group limited: Appointment of new Chairman". mail.ru group. 2012-03-14. Retrieved 2012-03-18. 
  14. ^ a b Mail.Ru откажется от поисковых услуг Google // Vesti.ru (Russian)
  15. ^ a b Jennifer Slegg: Russia's Mail.Ru Drops Google Search, Launches Own Search Engine // searchenginewatch.com, July 3, 2013
  16. ^ Mail.ru пойдет за рубеж с новым именем // dp.ru, October 30, 2012 (Russian)
  17. ^ "Mail.Ru открыла регистрацию почтовых адресов в домене @mail.ua - AIN.UA" (in Russian). Archived from the original on 2013-05-10. Retrieved 2013-05-02. 
  18. ^ "www.alexa.com". www.alexa.com. 2009-06-30. Retrieved 2011-12-21. 
  19. ^ Tuesday, December 15th, 2009 (2009-12-15). "Confirmed: Google To Power Search, Ads On Mail.ru Starting January 2010". TechCrunch. Retrieved 2011-12-21. 
  20. ^ "African Naspers buys 30% stake in one of Russia’s biggest internet portals". C-News. 2007-01-24. Retrieved 2007-06-05. 

External links[edit]