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Type Subsidiary
Industry Social Media Marketing, Email Marketing, Email service provider (marketing)
Founded 2001
Headquarters Atlanta, Georgia
Key people Ben Chestnut
(Founder CEO)
Products Email Marketing
Revenue Not disclosed
Employees 250 [1]
Parent Rocket Science Group [2]

MailChimp is an email marketing service provider, founded in 2001.[3] It has 6 million users that collectively send over 10 billion emails through the service each month.[4]

It is a web-based application, although data can be downloaded and for some features there is an offline application.[5]

The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.[6] The chimp imagery reflects the lighthearted style central to the company's culture.[7]

MailChimp began as a paid service and added a freemium option eight years later.[8] It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.[9]

See also[edit]


  1. ^ "Mailchimp's About Us". Retrieved 2012-10-05. 
  2. ^ "Rocket Science Group". Retrieved 2012-10-05. 
  3. ^ "MailChimp | CrunchBase Profile". Retrieved 2013-06-17. 
  4. ^ Carney, Michael (2012-11-30). "Attention founders: Here’s how you respond to an unfair post about your company". PandoDaily. Retrieved 2013-06-17. 
  5. ^ "What is Hairball and how do I use it? |". Retrieved 2013-06-17. 
  6. ^ Ben (2008-09-11). "New MailChimp Logo By Jon Hicks | MailChimp Email Marketing Blog". Retrieved 2013-06-17. 
  7. ^ "MailChimp Grants Employees "Permission To Be Creative" | Co.Create: Creativity \ Culture \ Commerce". 2011-12-09. Retrieved 2013-06-17. 
  8. ^ Ben (2010-09-27). "Going Freemium: One Year Later | MailChimp Email Marketing Blog". Retrieved 2013-06-17. 
  9. ^ "Interview with MailChimp co-founder and CEO Ben Chestnut". DoesWhat. 2012-09-26. Retrieved 2013-06-17. 

External links[edit]