Mailshot
From Wikipedia, the free encyclopedia
Mailshots (or Mail shots) are bulk mail advertising sent through the mail in the United Kingdom to potential customers to advertise goods or services.
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Mailshots can be "warm", meaning that they are more specialized, or "cold", similar to the grocery store ads that arrive in mail-boxes once a week.
In the UK, consumers can opt-out of mailshots using the Mail Preference Service (MPS). This is a free service offered by the marketing industry to reduce the amount of junk-mail sent and received.
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